We’ve had some fascinating discussions recently with clients and prospective clients. Because of some of those conversations, we’re starting a new series of posts: The Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or marketing you have to ask these […]
ask your agency #3 Read More »
Legend has it that Hemingway was once challenged to write a story in only six words. His response? “For sale: baby shoes, never worn.” Intriguing isn’t it? In 2006, SMITH Magazine re-ignited the concept by asking its readers for their own six-word memoirs. Blogs, a book and video followed. (Be warned it is a secular
Tom Dickson believes in his blender. He’s all over YouTube and his own website showing off the power of his blender. And after watching a couple of his videos, I have to tell you, it is quite a machine. Check out the video and then let’s talk about what this has to do with fundraising
will it raise money? Read More »
How will you make it through this difficult economy? I made the mistake of listening to about 20 minutes of network news yesterday on the way home. There were three stories in that time that completely depressed me. These features all had the theme: “the unemployment situation is so bad that no one can believe
you make the difference today Read More »
Too many times we try to convince our donors and potential donors to give just by citing pale facts and dry stats. What’s needed is a call to arms, speech filled with passion, stories infused with emotion and a full measure of intensity. Once your messaging is passionate, then, and only then, backfill with the
show passion for your cause Read More »
This week we’re talking about 5 steps for producing direct mail fundraising that work! And by “work,” I mean that it brings consistent net income for your ministry or non-profit. Gone are the days when it was easy to raise money in the mail. In spite of my pronouncements that mail is dead (maybe “on
more income from direct mail! Read More »
What if you had only one donor? Really. What if your organization or ministry was funded by only one donor, how would that change things? There was comment made during the great socialvibe debate a week or so back that has been on my mind. The comment came during a tangled discussion of the merits
Whew! We’re finishing our marathon 3-part series on the common denominators for successful blogs. The first four denominators are: 1. Publish constantly. 2. Have a team. 3. Get creative with content. 4. An attitude. Next in line… 5. Be visual. Every single blog on the worldwide top 10 list features at least one image or
blogging: the finish line Read More »
Yesterday I recommended lying down until the urge to blog passed and then went on to give the start of our 6 common denominators of better blogs. Thanks for stopping back by. The first two denominators were: 1. Publish Constantly. No matter what. 2. Have a team. As they say: Many cooks make the soup
blog deux: ne le faites pas Read More »
That’s my advice and I’m sticking to it. Don’t. If you’re thinking about starting a blog, just don’t. Lie down in a dark room until the urge passes. Here’s a news flash—it is much easier to read blogs and think about blogging than to actually blog. (I know you knew that, but it is something
don’t start a blog Read More »
I hopped the ferry last night and attended the Seattle Twestival! The event was at the Spirtfire Grill in the Belltown neighborhood. The organizers were estimating that there were about 150 there. It was a young crowd and wired crowd. Nearly everyone had their device of choice in hand—my very rough estimate was that iPhones
twestival:seattle report Read More »
You are who google says you are. According to a July 2008 Nonprofit Times article, after receiving a piece of direct mail, 44% of the people who receive it will look up the sending organization online. That’s a big increase from the 25% mark in 2005. That increase cuts across every demographic, so don’t get
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
