“Theatrical” was the first word that came to mind when I was thinking how to describe Lady Gaga’s “look.” “Crazy,” “weird,” “unsettling,” and “strange” also popped into my head (among others). As I wrote in the previous post on “What Lady Gaga Can Teach You,” I’m not a Lady Gaga fan (be sure to see …
I have a huge smile on my face as I’m thinking about what you and Google are going to think about the blog title. Yep. It’s me saying you can learn a few things from Lady Gaga. Take a deep breath and plunge with me (if you need to, you can skip down to the …
Interestingly the last post I ran with contained a series of thoughts, okay rants, called “think this, not that” that didn’t provoke much in the way of discussion on the blog. But it did generate some back-channel discussions via email and phone. “Think bonding, not branding” started more than a few, “nice line, but what …
Where were you November 10, 1969? November 10, 1969 the first episode of strange new children’s program aired featuring singing puppets, the alphabet, an orange Oscar the Grouch and a really big bird named “Big Bird.” The concept had already been turned down by CBS and NBC but PBS gambled on the program and the …
In our pursuit of helping nonprofits discover the very best fundraising, social media marketing and branding ideas we’re interviewing some of the great thinkers and “doers” out there. Today we’re totally pumped that we have an interview with Chris Brogan. Chris Brogan and Julien Smith have a new book out, “Trust Agents.” Trust Agents is …
In mid June Facebook opened up personalized URLs for individuals profile pages and for fan pages with more than 1000 fans. At the end of June, they allowed organizations that had just 100 fans to get their personalized URLs. The benefit to having a personalized URL on Facebook is so that you can further brand …
Everyone loves quizzes. Facebook and the web are full of quizzes–from personality tests to what kind of shoe are you (OK, I made that one up). Today we’re unveiling the Oneicity Nonprofit Branding Quiz. I hope you studied, because it’s a tough one. Ready? Here goes. Question 1. Who determines the meaning of your brand? …
Nonprofits often think they’re too busy fundraising to worry about branding. I totally understand how the need to generate net income can squeeze out taking time to think through branding. The reality is that in its simplest, most pragmatic form branding is all about relationships. At the core of branding, you don’t have to worry …
A classic component of branding is the tagline. You know taglines: Nike’s “Just Do It,” Honda’s “The Power of Dreams,” Home Depot’s “You can do it. We can Help,” etc. (these are a few that popped into my head if you want to know more here’s a long list of taglines. According to Nancy Schwartz, …
A lot of people are trying to figure out Twitter — who’s using it, how are they using it, what are they using it for, even what kind of tool Twitter is. Much of the conversation and conclusions are very subjective. The objective stats or hard numbers are reported by Hubspot in their June 2009 …
Legend has it that Hemingway was once challenged to write a story in only six words. His response? “For sale: baby shoes, never worn.” Intriguing isn’t it? In 2006, SMITH Magazine re-ignited the concept by asking its readers for their own six-word memoirs. Blogs, a book and video followed. (Be warned it is a secular …
Too many times we try to convince our donors and potential donors to give just by citing pale facts and dry stats. What’s needed is a call to arms, speech filled with passion, stories infused with emotion and a full measure of intensity. Once your messaging is passionate, then, and only then, backfill with the …
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