2017 marks our 8th year of choosing a Word of the Year. We do that instead of resolutions or other ways to mark the beginning of a new year. Our “Word of the Year” is a focus point, a rallying cry, a commitment, a guide, a prayer. And it’s an interesting marker to look back …
Look. There are two truths you need to believe to be successful in marketing and fundraising for nonprofits. These two are related. We’ll see if I can get you there. The first truth is that all babies are just about the same amount of cute and ugly. (Stay with me). Don’t think of your babies. …
I want to let you in on an insider secret that direct mail fundraising experts use to raise millions of dollars. It’s a strategy you can use to improve your direct mail. In fact, this strategy will help all your fundraising and marketing. Before I give you that fundraising secret, you have to know about …
The Walmart heirs’ net worth exceeds the net worth of the entire population of the city of Phoenix. What? (Don’t go political on me, just breathe, think and keep reading). I suspect that, no matter what you believe philosophically or politically about the Walton family and their fortune, this idea of the size of the …
Well this new year of ours is only a week old! How’s it going for you? If you made resolutions, I hope you’re sticking with them. If you set goals, are you still on track? I don’t do New Year’s resolutions or goals (at least goals the way “normal” people do). Yet, there’s something so …
I’ve become a fan of “automatic” and I think you should become one too. It wasn’t long ago that anything operating on “autopilot” or “automatic” was automatically bad in my mind. I would have said, “If it’s important, put your hands on it and make sure it happens right. Automate only the unimportant tasks.” Well, …
It’s worth your time today to grab an Instagram app and get an Instagram account for your charity, ministry or nonprofit. Instagram announced this week that Instagram profiles are finally and officially on the web. You can read about it on their blog. Previously, there were unofficial apps that allowed web browsing for Instagram photos, …
I saw this poster recently. Notice the tagline down at the bottom . . . “emotions make you move.” (It’s for a casino of all things). It got me to thinking about how often ministries and nonprofits forget that truth: emotions move people. Don’t be afraid of making emotional appeals to donors. In fact, your …
Graphic designers rejoice! Facebook timeline for pages has been officially announced as a reality. What’s the deal? On March 30th all Facebook pages will be required converted to the new format. Don’t wait ’til the last minute…start considering how the changes will affect your page. So what’s the big change? In one word…visual! The new …
facebook timeline: show love to your graphic designer Read More »
We live in a wonderful little neighborhood in a small town. I never fail to be surprised at how surprised I am about small-town life. This summer the ice cream truck made an appearance. Growing up, the ice cream man drove his truck (usually one of those panel vans but for a short time it …
That’s a pretty unusual title coming from me, considering that I’m doing seminars in the next few weeks on using Social Media for nonprofits. Maybe a little disconcerting for clients who’ve asked Oneicity to help with their Social Media strategies. And candidly, my title is not 100% true. Here’s what I really mean: “3 Reasons …
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.