direct mail

the 1 common mistake that can kill your direct mail results

Doing direct mail donor development is complex. Delivering solid direct mail results on a regular basis requires great strategy and managing what seems like a zillion moving parts. And sadly, if you forget to plan for one critical component you can easily sabotage what could have been a great direct mail appeal. Here’s how it …

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to improve nonprofit income think like a donor

I know you’re busy with 4th Quarter madness so I’ll do the bottomline first: if you want to improve your net income, think like a donor. For our “for profit” friends, think like your customer to improve your net income. Simple as that. Now you can go back to putting the finishing touches on your …

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what lady gaga can teach you about fundraising

“Theatrical” was the first word that came to mind when I was thinking how to describe Lady Gaga’s “look.” “Crazy,” “weird,” “unsettling,” and “strange” also popped into my head (among others). As I wrote in the previous post on “What Lady Gaga Can Teach You,” I’m not a Lady Gaga fan (be sure to see …

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