Think just a minute about what you are asking your donors to do.

Of course, the obvious answer is “give.”

And that’s the right answer.

But why are you asking donors to give?

You’re thinking, “because we have bills to pay.”

That’s true, but not a terribly powerful motivator for most donors.

What motivates a donor?

Generally (and by that I mean “all”) donors give to solve a problem.

Your fundraising must describe how a gift will solve a problem the donor cares about solving.

Powerful fundraising does these things, quickly and clearly:
Gain the donor’s attention.
Describe and illustrate the problem you solve.
Demonstrate to the donor that their gift will make a difference.
Influence the donor to want to solve the problem.
Illustrate what happens if this problem isn’t solved.

If you don’t, you’ll be disappointed by the results.

It’s not easy but it’s also not complex. You can do it. But it may take some practice.

I’d love to hear what you think about this and how it goes if you try this (your donors will respond).

You can always reach me at sthomas AT oneicity DOT com. I’d love to hear from you.


Steve Thomas

Steve Thomas

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