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Steve Thomas

c’mon and dance

About 3 weeks ago (January 15), over 200 people burst into spontaneous dance in London’s Liverpool Street Train station. It was a viral marketing campaign created by Saatchi & Saatchi for T-Mobile (Hey, “Saatchi & Saatchi” there’s another tough to pronounce brand name!) Watch the video, if you’re not dead you’ll smile. Don’t miss the

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hunday like sunday

In naming our company “Oneicity,” we ignored one of the tenets of classic, old-school branding–“the never choose a name that could be mispronounced or misunderstood” rule. Actually, we didn’t just ignore that rule, we ignored it with reckless abandon. Oneicity certainly can be mispronounced but so can Nike (does it rhyme with Mike?) and don’t

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