Steve Thomas

1 WORD CUTS THROUGH DONOR DISTRACTION

Can you imagine all of the possible distractions your donors are experiencing right now? Maybe they’re following nausea-induced stock price fluctuations.Maybe they’re worried about the COVID-19 pandemic.Maybe they’re churning over the current election season.Maybe they’re distracted by other nonprofit organizations’ fundraising.Maybe they’re distracted by their own financial struggles. And that’s on top of the usual …

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COVID-19: 33 LEADERSHIP SURVIVAL STRATEGIES

I’d forgotten about Tom Peters. He’s a business/leadership guru I followed from back in the DotCom glory days. He was famous for humongous PowerPoint decks (think 300+ slides), rapid-fire insights and high-flying strategies. He’s a sound-bite machine! In my reading this weekend, someone pointed me to Peters’ eNewsletter and a post from 2008 on how to …

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the poet, your donor and you

“Donor-focused messaging” and “donor-focused culture” are a couple of descriptions that we use to describe Oneicity’s guiding principle in communicating with donors. Maya Angelou, poet, writer and civil rights activists has a quote that does a great job of explaining why this donor-focused thing works. She wrote, “I’ve learned that people will forget what you …

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13 words that will improve your fundraising

Sorry if that sounds like one of those clickbait posts. It’s not clickbait, it’s truth. Really it’s a 13-word sentence that will improve your fundraising. Not only will these 13 words improve your fundraising and development work, they could change your career, your relationships, really your life. And it explains a lot of the craziness …

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donor confidential: poor form

A mid-30’s professional, I’ll call him “Phil,” told me about his experience with improper form. Phil and his wife enjoy giving. They’re exactly who you want to begin to draw into your work. They care about people and changing the world. They have some resources, and they’re committed to their community. Phil had noticed an …

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