In the category of addictive information for those of us who are chart junkies, check out this cool tool. The map presentation looks like what Google Analytics gives us plus a few basic lists and demographic pie charts. You can check up-to-date stats on users with age and gender breakouts. I spent way too much […]
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Want to know the most deadly social media mistake your organization can make? Hang on, it’s coming, but first some statistics: Harris Interactive recently reported that 51% of Americans don’t use the key social media platforms like Facebook, MySpace and Twitter. Twitter has the lowest penetration rate at around 5%. Some of the interesting conclusions
a deadly social media mistake Read More »
Visual Measures, among others, reports on their blog that the Susan Boyle video has reached over 100 million views on YouTube in just a few days. Amazing huh? A few thoughts: 1. First, it’s a great story. It’s that simple. I’m cynical enough that I have to at least allow for it not to be
online video tidal wave Read More »
We know it’s true: “Every picture tells a story.” and “A picture is worth a thousand words.” Well this fun Twitter application called Twitter Sheep tells a fabulous story worth a thousand words! Simply submit your Twitter username and voilà! a tag cloud of the bios from the people in your “flock.” Here’s the Oneicity
We’re starting the week by lifting your eyes to the horizon and reminding you that it isn’t the critics who count–it’s the men and women like you who are leading ministries in tough times, who are caring for donors, who are figuring out how to use new tools to raise money and who are turning
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We hear this question from our clients a lot. What is Twitter? Why should I use it? How will it help my ministry? There are many Twitter experts like Laura Fitton (@Pistachio) for one. A few of my favorite non-profits using Twitter are Phoenix Rescue Mission (@phxmission), Miriam’s Kitchen (@miriamskitchen) and Helen Ross, Executive Director
what is twitter anyway? Read More »
The charity:water/Twestival guys are back with more social media fundraising goodness and a bit of confustival (that’s the combination of confusion and twestival) for me. You remember, don’t you? Twestival–the international social media event to benefit charity:water. Here’s the sequence of our blogs on the topic. February 2: Twestival: Sorry not fans February 12: Twestival:Seattle
twestival: follow up? Read More »
Our buddy Jake pointed out a cool new feature on YouTube in his Masterworks blog post the other day. Now you can add a “call to action” (give, sign-up for a newsletter, etc.) in the lower third of your video. Here’s Charity:Water’s video that’s a good example. Watch for that little “Ad” button in the
power of online video! Read More »
Legend has it that Hemingway was once challenged to write a story in only six words. His response? “For sale: baby shoes, never worn.” Intriguing isn’t it? In 2006, SMITH Magazine re-ignited the concept by asking its readers for their own six-word memoirs. Blogs, a book and video followed. (Be warned it is a secular
Wow, we can’t believe how quickly the last two weeks have passed. The Oneicity team reached maximum capacity–a huge presentation and several major projects all came together at one time. We had to take care of our clients first. But we learned some valuable lessons that apply to ministry as well to as our world.
two weeks out and back Read More »
Too many times we try to convince our donors and potential donors to give just by citing pale facts and dry stats. What’s needed is a call to arms, speech filled with passion, stories infused with emotion and a full measure of intensity. Once your messaging is passionate, then, and only then, backfill with the
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A week has passed since the big Twestival! I’m still thinking about social media and donor acquisition, charity:water and the chorizo stuffed mushrooms at the Spitfire Grill. Interestingly, since my participation in the charity event, with the exception of the online discussions I had with Doug and Mike the organizers of the Seattle event, as
twestival update: week 1 Read More »