This week is we’re devoting the entire week to focusing on Facebook as a core social media marketing platform for nonprofits that you can’t ignore because of its pre-donor acquisition, donor involvement and fundraising potential. Facebook has grown in popularity and made some key strategic choices that increase advantages for nonprofits. But Facebook (or FB […]
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For many nonprofits, this year’s giving is down.* And for many organizations, much of that reduced income is that major donors aren’t giving at the same levels they have in the past. You’ve wondered why. You told everyone it was the economy, but is it really all the economy? Your boss asked “why?” You’ve told
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Yep. For the record, we’re married. One of the greatest blessings in our lives is getting to work together. As we began Oneicity we didn’t hide it, but we didn’t talk it about until people had gotten to know us professionally first. We didn’t want people thinking about the “married” thing before they got to
hoots and thomas: married? Read More »
We made it to the last question in our series of important questions you must ask your agency or consultant. We saved what we consider to be the most important to the last. The most important question you must ask your agency or consultant is: “Are our values in alignment?” You could phrase the question
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An easy mistake to make in fundraising and marketing for nonprofits is to think that all of your donors are like you. What you like, they like. What you respond to, they will respond to. What moves you will move them. Not so. The harsh reality is that your donors aren’t exactly like you. You
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On Mondays here at Oneicity, we have asked you to thank people who really make a difference in the work you do. We’ve called it good job monday. Oneicity is very pleased to tell you about our friends over at Aqubanc and donor.com who have formed a partnership that could make your work more than
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We have several posts coming your way on easy, cost-effective ways you can increase your online donations. We’re going to focus on some easy, but overlooked basics. An April 2009 survey offers an interesting perspective. ForeSee Results surveyed 2,000 respondents to gauge their satisfaction with nonprofit websites. One important finding for today’s discussion are the
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Two weeks ago we suggested you “tell someone you work with how they made last week better.” And we called it “Good job Monday.” Well today we want to say “Good job” to our friend Jason Alba whose company JibberJobber is celebrating its three year anniversary today! Jason Alba, while not someone who works
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A subtext of the discussion from yesterday’s post has been bouncing around in my brain. I don’t want to put words in anyone’s mouth but there was this theme running through the conversation that asking for money is a bad thing. Maybe it was all the talk of community and conversation as opposed to asking
Hoots batted me a blog link yesterday. Ed Nicholson over at Tyson Foods had this thought in his blog, “Yet the overwhelming majority of the communication I receive from some hunger organizations is, “Please send us another ten dollars. It will help feed twenty hungry kids.” I know this. So do the tens of thousands
The Oneicity blog is 100 days old! Oneicity existed before that, but our blog was our coming out party! Our first blog post was on Inauguration Day–January 20, 2009. In his 100-day press conference, a member of the press corps asked President Obama what had surprised him, enchanted him, surprised him and troubled him since
The Twitter community has a tradition called “Follow Friday” where they promote fellow twitterers who do good work. If you’re not familiar with it, drop Hoots a line here and she’ll bring you up to speed (or you can read about the origins of Follow Friday here). You need to do something similar in your