FastCompany alerted me to a study by the Pew Foundation that has pretty amazing implications. The demographic that is adopting Social Media at the fastest rate is….ready?…you’re not going to believe it: people over 50 years old! One of the classic arguments against Social Media by nonprofit leadership is that “their” donors aren’t using Social […]
social media fundraising now more than ever Read More »
Over the weekend the Oneicity “backchannel” was full of conversation about text giving and an ad campaign in Austin, Texas. Last week I’d blogged about my thinking on the perils of text giving. Last week news broke about a nice campaign called “I Am Here” by Mobile Loaves and Fishes. Great concept — raise visibility
more on text-to-give Read More »
Just a month ago I wrote about this whole text-to-give or mobile giving strategy. Since then, I think we’ve had conversations with half a dozen different nonprofits about it. For the sake of this post, I’m lumping all strategies, from all providers under one label: “text giving.” My bottomline on text giving: “just say no.”
text-to-give update Read More »
We love social media professionally and personally. We use it and recommend it…but with some cautions. We caution clients (and anyone who’ll listen to us) about keeping all their eggs in one social media basket. There’s a move among some small NPOs, organizations and even churches to use Facebook as their primary platform for everything.
social media: free. oops now not free Read More »
Ready or not, social media is taking off. You’ve been thinking that everyone and their mother (literally) is on Facebook. You’ve thought that maybe you’re imagining it. Nope. You’re not. A few days ago I showed you how Facebook has become the king of all social networking sites. Now I’m thinking we should consider email
strategy: social media trumps email Read More »
Maybe your life is like ours — filled to overflowing with life? Your “Books to Read” list is huge and the time to read is tiny. Plus everyone and their dog has written a book and due to the wonders of social media are out there telling you why you have to read their book
a different kind of book group Read More »
Depending on who you listen to, Facebook (FB) will either completely revolutionize your fundraising or it is a complete waste of everyone’s time. Most of us are in the “somewhere in between” camp. It makes sense that Facebook would help fundraising, but at this point there aren’t a lot of clear and clean examples of
fundraising: will facebook help? Read More »
If you had any doubts that the whole Internet thing is completely out of control, allow me to blow your mind. Pingdom.com recently released some stats that still have my head spinning. I mean, you know there’s lots of “web-stuff” out there, but consider: There were 90 trillion emails sent in 2009. 247 billion per
online fundraising: overwhelming stats Read More »
If you want to increase your online donations, take advantage of these 5 easy steps culled from our intensive survey. OK, it wasn’t an intensive survey. It was an intense hour and half of real-life giving. But my opening sentence holds. If you’ll follow my suggestions, your income online will improve. Here’s what happened. December
online fundraising: 5 easy improvements Read More »
What would you say if I told you I could double the traffic to your website? Would you say: “Wahoo! Let’s do it!”? or would your first question be: “How much does it cost?” Or: “What’s the catch?” Those aren’t bad questions, in fact they’re logical, but not the best, first question you should ask.
boost nonprofit web traffic Read More »
In our pursuit of helping nonprofits discover the very best fundraising, social media marketing and branding ideas we’re interviewing some of the great thinkers and “doers” out there. Today we’re totally pumped that we have an interview with Chris Brogan. Chris Brogan and Julien Smith have a new book out, “Trust Agents.” Trust Agents is
Chris Brogan on nonprofits Read More »
Oneicity is always on the lookout for resources and ideas that will inspire those of us serving nonprofits. Today we’re thrilled to share our interview with David Meerman Scott: the marketing strategist, keynote speaker, seminar leader and author of the hit new book World Wide Rave. David graciously agreed to answer a few questions for
David Meerman Scott on nonprofit marketing Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
