Ready or not, social media is taking off. You’ve been thinking that everyone and their mother (literally) is on Facebook. You’ve thought that maybe you’re imagining it. Nope. You’re not. A few days ago I showed you how Facebook has become the king of all social networking sites. Now I’m thinking we should consider email dead — much like my death declarations of the Post Office, not dead today, but going to be dead some time in the near future.
Fred Wilson, a big-time venture capitalist, points to a Morgan Stanley Internet Trends study containing this chart:
Notice how Social Media users and usage has surpassed email. Hmmm…I think that means we need to be sure we have complementary strategies to the “good old email blast.”
Yikes. Look at the growth of Facebook and YouTube. As I said earlier this week, sit on the sidelines at your peril. Don’t wait for the perfect plan. Jump in. No one has it all figured out but you can figure out how you and your organization are going to use these great tools. Remember, none are perfect. None are silver bullets. And no regular charity is really raising much money directly on Facebook. BUT you can support an integrated strategy with these powerful tools.
So tell me, were you as surprised as I was about these charts? What are you thinking about your organization’s use of Facebook. And, if you’re not on Facebook (and I know you’re out there) tell us why not. I’d love to have a dialog about it.
What do you think?
(nod to Business Insider.com Chart of the Day)