The future of fundraising and nonprofit leadership has been the topic of several conversations lately in the Oneicity backchannel. Sometimes the context is a charity in an executive search. Then the question is: “Who’s the right candidate for the next 10 years?” Sometimes the question is organizational: “What do we need to do to be […]
the future of fundraising Read More »
I know you’re busy with 4th Quarter madness so I’ll do the bottomline first: if you want to improve your net income, think like a donor. For our “for profit” friends, think like your customer to improve your net income. Simple as that. Now you can go back to putting the finishing touches on your
to improve nonprofit income think like a donor Read More »
FastCompany alerted me to a study by the Pew Foundation that has pretty amazing implications. The demographic that is adopting Social Media at the fastest rate is….ready?…you’re not going to believe it: people over 50 years old! One of the classic arguments against Social Media by nonprofit leadership is that “their” donors aren’t using Social
social media fundraising now more than ever Read More »
I learned a new word and want to share it with you. The word is: “exigent.” Maybe you already knew exigent. I couldn’t use it in a sentence without being tempted to go for a cheap laugh with: “Everyone knows that dinosaurs have been exigent forever.” While not very funny, it does allow me to
our friends at the post office Read More »
“Love” is a funny word to connect with major donors. And most nonprofits and executive directors will say they love their major donors. The irony is that many will demonstrate through their actions over time that they love the money, not the donor. And that, you know, is a bad thing. Major donors give where
5 signs you don’t love your major donors Read More »
So it’s finally time to do the last in the infamous Lady Gaga series. First we looked at Lady Gaga on branding, then Lady Gaga on fundraising, now let’s take a look at Lady Gaga and community. (Here’s where you can see the previous posts on branding and fundraising). Candidly, I had trouble finding a
lady gaga, prince and nonprofits Read More »
“Theatrical” was the first word that came to mind when I was thinking how to describe Lady Gaga’s “look.” “Crazy,” “weird,” “unsettling,” and “strange” also popped into my head (among others). As I wrote in the previous post on “What Lady Gaga Can Teach You,” I’m not a Lady Gaga fan (be sure to see
what lady gaga can teach you about fundraising Read More »
Over the weekend the Oneicity “backchannel” was full of conversation about text giving and an ad campaign in Austin, Texas. Last week I’d blogged about my thinking on the perils of text giving. Last week news broke about a nice campaign called “I Am Here” by Mobile Loaves and Fishes. Great concept — raise visibility
more on text-to-give Read More »
Just a month ago I wrote about this whole text-to-give or mobile giving strategy. Since then, I think we’ve had conversations with half a dozen different nonprofits about it. For the sake of this post, I’m lumping all strategies, from all providers under one label: “text giving.” My bottomline on text giving: “just say no.”
text-to-give update Read More »
This is a tricky post to write. I don’t want it to sound snarky or critical. I’ll trust you to let me know if I do fall off on the critical side of things (my intensity sometimes comes across a little too strong). Anyway, here goes. Hoots came in from the mailbox a few days
direct mail: the most expensive ever Read More »
Ready or not, social media is taking off. You’ve been thinking that everyone and their mother (literally) is on Facebook. You’ve thought that maybe you’re imagining it. Nope. You’re not. A few days ago I showed you how Facebook has become the king of all social networking sites. Now I’m thinking we should consider email
strategy: social media trumps email Read More »
One of the things we love is sharing what we’ve learned and learning what you know! We’re completely pumped about the number of speaking and seminar opportunities that are coming our way. Next week we are teaching at the Christian Leadership Association (CLA) in San Diego. CLA is one of the biggest conferences in our
oneicity: speaking at CLA! Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
