hunday like sunday

In naming our company “Oneicity,” we ignored one of the tenets of classic, old-school branding–“the never choose a name that could be mispronounced or misunderstood” rule. Actually, we didn’t just ignore that rule, we ignored it with reckless abandon. Oneicity certainly can be mispronounced but so can Nike (does it rhyme with Mike?) and don’t …

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