This week we’re talking about 5 steps for producing direct mail fundraising that work! And by “work,” I mean that it brings consistent net income for your ministry or non-profit. Gone are the days when it was easy to raise money in the mail. In spite of my pronouncements that mail is dead (maybe “on […]
more income from direct mail! Read More »
A week has passed since the big Twestival! I’m still thinking about social media and donor acquisition, charity:water and the chorizo stuffed mushrooms at the Spitfire Grill. Interestingly, since my participation in the charity event, with the exception of the online discussions I had with Doug and Mike the organizers of the Seattle event, as
twestival update: week 1 Read More »
What if you had only one donor? Really. What if your organization or ministry was funded by only one donor, how would that change things? There was comment made during the great socialvibe debate a week or so back that has been on my mind. The comment came during a tangled discussion of the merits
Whew! We’re finishing our marathon 3-part series on the common denominators for successful blogs. The first four denominators are: 1. Publish constantly. 2. Have a team. 3. Get creative with content. 4. An attitude. Next in line… 5. Be visual. Every single blog on the worldwide top 10 list features at least one image or
blogging: the finish line Read More »
Yesterday I recommended lying down until the urge to blog passed and then went on to give the start of our 6 common denominators of better blogs. Thanks for stopping back by. The first two denominators were: 1. Publish Constantly. No matter what. 2. Have a team. As they say: Many cooks make the soup
blog deux: ne le faites pas Read More »
That’s my advice and I’m sticking to it. Don’t. If you’re thinking about starting a blog, just don’t. Lie down in a dark room until the urge passes. Here’s a news flash—it is much easier to read blogs and think about blogging than to actually blog. (I know you knew that, but it is something
don’t start a blog Read More »
I hopped the ferry last night and attended the Seattle Twestival! The event was at the Spirtfire Grill in the Belltown neighborhood. The organizers were estimating that there were about 150 there. It was a young crowd and wired crowd. Nearly everyone had their device of choice in hand—my very rough estimate was that iPhones
twestival:seattle report Read More »
You are who google says you are. According to a July 2008 Nonprofit Times article, after receiving a piece of direct mail, 44% of the people who receive it will look up the sending organization online. That’s a big increase from the 25% mark in 2005. That increase cuts across every demographic, so don’t get
Give me 8 minutes and I’ll radically improve the income you receive from your donors. And they will be delighted. It’ll be a good investment. Guaranteed or double your money back. Ready? Start the timer. *0:00 to 1:00* Take a minute. Think about what you are asking your donors to do. Are you asking them
your donors want this Read More »
The Chronicle of Philanthropy is hosting a pretty lively discussion on social media, the Tipjar issue and general self-promotion. Much of it is the same kind of discussion we had here last week—with a side-order of defensiveness. Give it a look. Let us know what you think. Hoots and Thomas
social media excitement Read More »
I’m infamous for my “you can’t write a check on gross” stance. But I’ve recently run into the situation where Net Income, my focus, wasn’t really Net Income. Here’s how it happens. Many ministries and non-profits will do work in-house. Sometimes it is “lick-and-stick” work—adding postage or stuffing newsletters into envelopes. Others will handwrite the
when net isn’t net Read More »
About 3 weeks ago (January 15), over 200 people burst into spontaneous dance in London’s Liverpool Street Train station. It was a viral marketing campaign created by Saatchi & Saatchi for T-Mobile (Hey, “Saatchi & Saatchi” there’s another tough to pronounce brand name!) Watch the video, if you’re not dead you’ll smile. Don’t miss the