Forget fake. Get rid of the pontifications. Skip the corporate-speak. Ditch everything that isn’t real. If you aren’t thinking about what your donors want, then you’re skipping a key component in your overall fundraising strategy. We’ve already discussed that your donors crave experience and transformation. Now let’s talk authenticity. I was on a conference call […]
what your donors want: authenticity Read More »
One of the things we love is sharing what we’ve learned and learning what you know! We’re completely pumped about the number of speaking and seminar opportunities that are coming our way. Next week we are teaching at the Christian Leadership Association (CLA) in San Diego. CLA is one of the biggest conferences in our
oneicity: speaking at CLA! Read More »
To Facebook, or not to Facebook? That is the question many nonprofits are still asking. We say sit on the sidelines at your peril. Business Insider’s Chart of the Week lays out the situation well: OK, so Facebook is growing like crazy. All the other social media platforms are way behind. What does that mean
fundraising strategy: facebook Read More »
A few weeks ago we leaped off a cliff and held our first ever book group via webinar. Seth Godin’s new book, Linchpin, was our jumping off point. As promised, it was raw, exciting and fun. OK, candidly, everyone had a great time, but we were sweating bullets because the conversation was far more rapid
leadership: another unbook group Read More »
I’m fascinated by Persian rugs. Maybe they’re called Oriental rugs. Whatever they’re called, you know the kind. They make the best flying carpets. Deep design. Rich colors. Exotic and mysterious. Persian rug or carpet. They have intricate designs woven in. Years ago I had the opportunity to hear the sales pitch for this kind of
Easter: weaving and living Read More »
Let’s just get this over with: I’m against what is usually known as “text-to-give” or “mobile giving” for most nonprofits and ministries. As we know it in the U.S., it is a bad idea. I suspect the technology and regulations will change and I’ll become a fan, but for now, with what has to happen
fundraising: for now skip text-to-give Read More »
Here are two seemingly unrelated facts that if you can manage to tie together, you’ll immediately improve the way your organization performs. First, I can vividly remember a conversation my high school speech coach had with me well over 3 decades ago. And second, your organization has to produce more income from a smaller investment
npo leadership: one key to success Read More »
Maybe your life is like ours — filled to overflowing with life? Your “Books to Read” list is huge and the time to read is tiny. Plus everyone and their dog has written a book and due to the wonders of social media are out there telling you why you have to read their book
a different kind of book group Read More »
I don’t know about you but I am constantly jotting myself notes and marking quotes to use later. I’m better than I used to be, but occasionally I will find some words written in my notebook or in Evernote that are mysterious to me. It’s like someone slipped in and wrote me a note in
npo leadership: hearts and money Read More »
Today’s thinking about nonprofits and their donors is influenced by Molly the barn owl. If you’ve missed out, Molly is a new mom owl living live on the web. Technically she’s in a webcam equipped nest box on a pole in San Marcos, California. Molly and McGee (her doting mate) are proud parents. At this
what your donors want: experience Read More »
Knowing what your donors want is more important than knowing what you want. If you are raising funds or leading a nonprofit organization, you better know what your donors want. Much of the time spent in planning communications, fundraising and marketing for nonprofits is spent ignoring what donors want. Understand, I’m not suggesting that you
what your donors want: transformation Read More »
Seth Godin, the great the thinker/author/provocateur wrote today about modern factory. He’s written a series of posts the last few days that deal with working and the work place. You can see today’s post here. He uses one of our favorite I Love Lucy episodes as an illustration. We used the same clip on the
npo leadership: working at the factory Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
