improve your 4thQ online donations in 5 minutes
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Aunt Ruby
did your online giving grow in 2011?
The juggernaut Blackbaud recently released their report on online giving in 2011. Surprisingly they do a good job of not selling too much and definitely making some actionable points. Overall, online giving grew 13% over the previous year. I’ll let you spend some time on the report. It’s worth a quick read followed by a
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most major donors don’t leave mad
One of my favorite presentations to give is “Aunt Ruby’s Rules on Nonprofit Branding.” I won’t try to describe it in detail, but it deals with what I consider the current realities and opportunities for nonprofit leaders all in the context of how my very proper Aunt Ruby would say it. The material is the
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marketers ruin everything
Sad but true. Douglas Rushkoff wrote a great post over at Mashable about how marketing is threatening Social Media’s “true promise.” I think that Rushkoff is reacting to the big brands (specifically P&G) jumping into the Social Media pool and swinging their big checkbooks around (I’m not sure that metaphor works exactly but you get
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online fundraising: who are you anyway?
Your “about us” tab or page could be the single most important section of your website. Maybe, just maybe, more important than your “donate” button. Think about it. People come to your website not often landing on your front page. Google and Bing bring them through various windows and secret passages into your site. Facebook
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social media fundraising now more than ever
FastCompany alerted me to a study by the Pew Foundation that has pretty amazing implications. The demographic that is adopting Social Media at the fastest rate is….ready?…you’re not going to believe it: people over 50 years old! One of the classic arguments against Social Media by nonprofit leadership is that “their” donors aren’t using Social
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oneicity: speaking at CLA!
One of the things we love is sharing what we’ve learned and learning what you know! We’re completely pumped about the number of speaking and seminar opportunities that are coming our way. Next week we are teaching at the Christian Leadership Association (CLA) in San Diego. CLA is one of the biggest conferences in our
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