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relationships

what your donors want: transformation

Knowing what your donors want is more important than knowing what you want. If you are raising funds or leading a nonprofit organization, you better know what your donors want. Much of the time spent in planning communications, fundraising and marketing for nonprofits is spent ignoring what donors want. Understand, I’m not suggesting that you

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the truth about zero fundraising costs

We spent some time last week with one of our favorite people. She’s brilliant, wise and a terrific nonprofit marketing strategist. The discussion turned to fundraising for Haiti. We’re all in the business, so the discussion went deep and to the details very quickly. One of the topics that we batted around was the phenomenon

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