This week is we’re devoting the entire week to focusing on Facebook as a core social media marketing platform for nonprofits that you can’t ignore because of its pre-donor acquisition, donor involvement and fundraising potential. Facebook has grown in popularity and made some key strategic choices that increase advantages for nonprofits. But Facebook (or FB […]
facebook for nonprofits Read More »
I’m starting with a confession rather than the usual themes of fundraising for nonprofits, online video and social media. I’m going to trust you with my confession and you’ll have to trust me for a few lines that I can connect the dots for you. But, hey, we’re all about relationships around here, so I’ll
the google facebook war Read More »
A lot of people are trying to figure out Twitter — who’s using it, how are they using it, what are they using it for, even what kind of tool Twitter is. Much of the conversation and conclusions are very subjective. The objective stats or hard numbers are reported by Hubspot in their June 2009
twitter stats analyzed Read More »
There are some conversations around the Internet hallways that blogging as a social media strategy is dead (or antiquated or passe). Wired.com ran controversial article in October 2008 that said “blogging is dead.” Yesterday Steve Rubel, one of the digital media thinkers out there, suggested that microblogging and other hybrid tools are making “blogging slow
Today I’m cleaning out the refrigerator and creating a little social media stew. Here are three quick social media items to begin your week. Just in case you need a reminder of how social media has changed our world, consider the story of Charles Pitts of San Francisco. Mr. Pitts has a vibrant online social
social media round up Read More »
There are tons of questions flying around about social media fundraising. Here are a few of the kinds of questions being asked.: What’s social media mean for my ministry (company)? How’s it useful for anyone but teenagers? How can my organization benefit? For today’s post, we’re going to start with an introduction to get us
social media marketing 101 Read More »
Yesterday I mentioned search engine optimization in the discussion on improving your online fundraising. Search Engine Optimization (SEO) is taking the steps you can to improve your rankings in a web search. If someone is searching for you, you want to show up on their search pages as soon as you can (on the earliest
online fundraising: SEO basics Read More »
We’re thinking of easy, cost-effective ways you can increase your online donations. We’re going to focus on some easy, but overlooked basics. An April 2009 survey offers an interesting perspective. ForeSee Results surveyed 2,000 respondents to gauge their satisfaction with nonprofit websites. There were a couple of easy “take-aways” for me out of this report
get people to your website Read More »
A huge part of the Twitter culture is the twitterfying of words. OK, that twitterfying thing is our word, but the Twitter culture does have all sorts of created twerms: Twestival, tweeps, tweighbor, twoop, twibe, twitcetera (twitcetera is ours, couldn’t resist). Twamway is another one of our words. We’re combining Twitter and Amway. Sorry if
We have several posts coming your way on easy, cost-effective ways you can increase your online donations. We’re going to focus on some easy, but overlooked basics. An April 2009 survey offers an interesting perspective. ForeSee Results surveyed 2,000 respondents to gauge their satisfaction with nonprofit websites. One important finding for today’s discussion are the
how to improve website traffic Read More »
One of the biggest barriers to blogging (or developing any kind of social media presence) is time. Writing takes time–lots of time. Most ministry leaders and nonprofit executives don’t have time to spend on blogging or social media in general. Unfortunately, the reality is that by not finding a way to blog and/or develop social
how to blog with no time Read More »
One simple truth to improve your website design: according to Nielsen Online, Americans average 56 seconds on a webpage before they click off. You can find more details here. 56 seconds, that’s not much time on your precious webpage. Here’s how to make that statistic work for you rather than against you: 1. Edit ruthlessly.
1 fact to improve your website Read More »