I believe that we (that’s all of us) have gone gaga over “strategy” to our detriment. Now before you get out the pitchforks and torches (or worse stop reading and talking with me) hear me out. I’m fresh from several weeks of nearly non-stop client meetings (we get to work with some of the best […]
strategy or tactics Read More »
Forget fake. Get rid of the pontifications. Skip the corporate-speak. Ditch everything that isn’t real. If you aren’t thinking about what your donors want, then you’re skipping a key component in your overall fundraising strategy. We’ve already discussed that your donors crave experience and transformation. Now let’s talk authenticity. I was on a conference call
what your donors want: authenticity Read More »
I don’t know about you but I am constantly jotting myself notes and marking quotes to use later. I’m better than I used to be, but occasionally I will find some words written in my notebook or in Evernote that are mysterious to me. It’s like someone slipped in and wrote me a note in
npo leadership: hearts and money Read More »
Today’s thinking about nonprofits and their donors is influenced by Molly the barn owl. If you’ve missed out, Molly is a new mom owl living live on the web. Technically she’s in a webcam equipped nest box on a pole in San Marcos, California. Molly and McGee (her doting mate) are proud parents. At this
what your donors want: experience Read More »
Knowing what your donors want is more important than knowing what you want. If you are raising funds or leading a nonprofit organization, you better know what your donors want. Much of the time spent in planning communications, fundraising and marketing for nonprofits is spent ignoring what donors want. Understand, I’m not suggesting that you
what your donors want: transformation Read More »
We use the phrase “integrated income solutions” in talking about our work for nonprofits and ministries. It isn’t unusual for a prospective client to ask, “exactly what does an ‘integrated income solution’ look like?” Sean Corcoran with Forrester Research had a terrific post that helps illustrate our point. Sean explained “earned, owned and paid media”
fundraising: integration explained Read More »
This is a humbling post to write. The Oneicity blog has been quiet for a month. You probably thought we’d been abducted by aliens, bought out by some big corporation or something equally unexpected and bizarre. Alas, not so. We experienced something we always advise our clients to anticipate–we were buried in 4th Quarter Craziness.
blogging: 4th quarter craziness Read More »
An important strategy for improving fundraising is startling your donors with an amazing, surprising fact about your work. Are 40% of the homeless people in your area children? Are 60% of the homeless women victims of domestic violence? Did 70% of the juveniles in prison come from the foster-home system? Are children in the foster
fundraising: 1 startling fact Read More »
Last month we told you if you want to improve your fundraising results and thrill your donors, be specific about what a donor is doing by giving to your organization. We usually talk with clients about it this way: “$=X” Your nonprofit must “frame” for me as a donor what my gift of a dollar
improved fundraising: illustrating the X Read More »
What would you say if I told you I could double the traffic to your website? Would you say: “Wahoo! Let’s do it!”? or would your first question be: “How much does it cost?” Or: “What’s the catch?” Those aren’t bad questions, in fact they’re logical, but not the best, first question you should ask.
boost nonprofit web traffic Read More »
What should you know to be a great nonprofit leader in this time? We regularly hear from people who either want to break into the nonprofit sector or who are looking to advance in nonprofit leadership. People also touch base who have just started their nonprofit and are wondering… “now what?” We’re asked: What should
what nonprofit leaders should know Read More »
Specifics improve fundraising. It’s that simple. Telling your donors and prospective donors exactly what you do and exactly what will happen if they give you a gift will lift your income. The more specific you are, the better. In presentations, I often use this PowerPoint slide to provoke the discussion. Usually, we have a fun
specific fundraising success Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
