“The 10 Signs Your Nonprofit is Dead” or “10 Signs Your Nonprofit is Dead But No One Can Tell” were the titles I really wanted to use (and that don’t deal with the “Zombie” titles I considered) but Hoots’ better judgment prevailed. After years of working with nonprofits and helping with everything from management to […]
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If you want to improve your net income through direct mail begin by not treating all donors equally. Equality is a fabulous ideal in most of life, but it’s a terrible concept in fundraising (apologies Mr. Lincoln). When we’re brought in to assess direct mail fundraising, one of the classic mistakes we see organizations (and
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There is one critically important factor for evaluating results from your fundraising. This single piece of information is often overlooked. Response rate? Nope. Gross Income? Not even close. Return on Investment? A good guess and an important data point, but no. Net Income? You knew that’s my favorite but it’s not most important. Give up?
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If you’re marketing or fundraising for an organization and have to choose between a great strategy and a great story, choose the story every time. It’s easy to become infatuated with the siren call of strategy and technique. Hey, I’m sympathetic. I love cool tools, engaging strategies and clever techniques. I can get sucked into
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Your fundraising copy always asks one question—the Big Fundraising Question. Even if you don’t realize it, you’re asking it. If you answer the Big Fundraising Question in a way that connects with your donor’s passion you’ll raise more money than if you ignore it. Ready? OK, here’s the Big Fundraising Question: “If I give you
THE fundraising copy question Read More »
A subtext of the discussion from yesterday’s post has been bouncing around in my brain. I don’t want to put words in anyone’s mouth but there was this theme running through the conversation that asking for money is a bad thing. Maybe it was all the talk of community and conversation as opposed to asking
Last Thursday we wrapped up a web redesign for a client. Good looking site, easy updating, great price and perfect for the strategy. We sent out the announcement email and began to plan for the next stage. Friday morning, we had set aside some time to do some planning on Oneicity’s future. While we were
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.