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the truth about zero fundraising costs

We spent some time last week with one of our favorite people. She’s brilliant, wise and a terrific nonprofit marketing strategist. The discussion turned to fundraising for Haiti. We’re all in the business, so the discussion went deep and to the details very quickly. One of the topics that we batted around was the phenomenon

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fundraising: integration explained

We use the phrase “integrated income solutions” in talking about our work for nonprofits and ministries. It isn’t unusual for a prospective client to ask, “exactly what does an ‘integrated income solution’ look like?” Sean Corcoran with Forrester Research had a terrific post that helps illustrate our point. Sean explained “earned, owned and paid media”

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