The crazy, critical fundraising season is on! Ministries and nonprofits often raise disproportionally high percentages of their annual income during the last 3 months of the calendar year. I can tell from some moderately frantic emails that have come our way in the last few days that some of you are beginning to worry about […]
4th quarter: not too late Read More »
This is a humbling post to write. The Oneicity blog has been quiet for a month. You probably thought we’d been abducted by aliens, bought out by some big corporation or something equally unexpected and bizarre. Alas, not so. We experienced something we always advise our clients to anticipate–we were buried in 4th Quarter Craziness.
blogging: 4th quarter craziness Read More »
Whoa, Seth Godin fired off one of his usually insightful and provocative posts. Seth typically writes about marketing, advertising and general business topics, but this time he strayed into talking about nonprofits (and to some degree the leadership of nonprofits). Pop over to Seth’s blog and check it out here. I will say that I
nonprofits: where’s the leadership? Read More »
An important strategy for improving fundraising is startling your donors with an amazing, surprising fact about your work. Are 40% of the homeless people in your area children? Are 60% of the homeless women victims of domestic violence? Did 70% of the juveniles in prison come from the foster-home system? Are children in the foster
fundraising: 1 startling fact Read More »
Last month we told you if you want to improve your fundraising results and thrill your donors, be specific about what a donor is doing by giving to your organization. We usually talk with clients about it this way: “$=X” Your nonprofit must “frame” for me as a donor what my gift of a dollar
improved fundraising: illustrating the X Read More »
For nonprofits and ministries, data hygiene and data purity are pretty boring subjects. Why would a CEO or CFO or Development Officer get worked up about clean data? You’ll remember that data hygiene is the discipline of making certain your data is right… names right, addresses right, gift history right, etc… Boring. So, boring. Let’s
data purity and your fundraising Read More »
What would you say if I told you I could double the traffic to your website? Would you say: “Wahoo! Let’s do it!”? or would your first question be: “How much does it cost?” Or: “What’s the catch?” Those aren’t bad questions, in fact they’re logical, but not the best, first question you should ask.
boost nonprofit web traffic Read More »
What should you know to be a great nonprofit leader in this time? We regularly hear from people who either want to break into the nonprofit sector or who are looking to advance in nonprofit leadership. People also touch base who have just started their nonprofit and are wondering… “now what?” We’re asked: What should
what nonprofit leaders should know Read More »
Social media is all the rage but many nonprofits haven’t made this new and important tool part of their communications toolbox. There are tons of good reasons why organizations haven’t jumped into social media. I understand. The reasons we hear regularly are: It takes too much time. I’m waiting until our new website is finished.
3 social media facts you can’t ignore Read More »
Specifics improve fundraising. It’s that simple. Telling your donors and prospective donors exactly what you do and exactly what will happen if they give you a gift will lift your income. The more specific you are, the better. In presentations, I often use this PowerPoint slide to provoke the discussion. Usually, we have a fun
specific fundraising success Read More »
Oneicity is always on the lookout for resources and ideas that will inspire those of us serving nonprofits. Today we’re thrilled to share our interview with David Meerman Scott: the marketing strategist, keynote speaker, seminar leader and author of the hit new book World Wide Rave. David graciously agreed to answer a few questions for
David Meerman Scott on nonprofit marketing Read More »
“The 10 Signs Your Nonprofit is Dead” or “10 Signs Your Nonprofit is Dead But No One Can Tell” were the titles I really wanted to use (and that don’t deal with the “Zombie” titles I considered) but Hoots’ better judgment prevailed. After years of working with nonprofits and helping with everything from management to
10 signs your npo is dying Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
