mail is dead…

Steve Thomas | January 29, 2009

Mail service as we know it is headed for extinction. Maybe not today or tomorrow, but it is a only a matter of time.
Don’t believe it? Here are two items for you:
First. Budget deficits could force the US Postal Service to eliminate one delivery day, Postmaster General John E. Potter told Congress today.
Oh, and Saturday [...]

stop talking about yourself

Steve Thomas | January 28, 2009

Here’s another quick and easy thing to do to improve your non-profit’s income:
Quit talking about yourself. Simple as that.
It seems strange, but your donors really don’t give to support you or to pay your the light bill or help you accomplish your grand dreams…or worse, solve your budget woes (they have their own budget woes).
Donors [...]

a 7-minute income solution

Steve Thomas | January 27, 2009

Want to know one thing you can do to improve your ministry or charity’s income–no matter what your role–from CEO to data entry person? Without fail, talk to a donor every day.
Call them. Yeah, just call them. I know this isn’t as cool as social media or as high tech as an email blast, [...]

good news about bad news

Steve Thomas | January 26, 2009

Saw this on an office white board the other day: “No institution will go through fundamental change unless it believes it is in deep trouble and needs to do something different to survive.”—Thomas Friedman.

One of the good things to come out of the recent financial downturn (I try to avoid that “R” word) is that [...]

why aren’t you listening to me?

Kris Hoots | January 25, 2009

I recently gave a small gift to an organization whose identity I’ll disguise because of their bad behavior–they’re a national disease-curing group you’ve probably heard of. I’d like to write them a letter but I’m not sure it would do any good. So the net effect of my donation is down the tubes because of [...]

you decided to be boring?

Steve Thomas | January 22, 2009

Seth Godin had a great post a few days ago. The “Thomas” synopsis is: If people in the marketplace aren’t talking about you, it is because you’re boring. He goes on to make the point that we’re boring because we choose boring because it is safer and easier (still my translation). You can read it [...]

national redo day

Steve Thomas | January 21, 2009

I promise this is the last of the inaugural blog posts, but I can’t resist one more. This concerns the redo of the swearing in of President Obama. Set your politics aside and stay with me.
You know that Chief Justice Roberts and President Obama had, as Hoots would say, a “moment” during his swearing in [...]

fundraising in tough times

Steve Thomas | January 20, 2009

Many ministries and non-profits were hit hard by the economic crash of 2008. But not every one. One of Oneicity’s new clients doubled its net income from direct mail in the 4th Quarter of 2008 when compared to 4th Quarter of 2007. Right in the middle of the crashing economy, they doubled their NET income! [...]

inauguration day

Hoots and Thomas | January 20, 2009

Inauguration Day 2009. An inauguration is an installation of newcomers. Today our country gets a new president.
And today, Oneicity launches its blog and website.
For many, Barack Obama represents hope for a new future. For some, today is a day of sadness. But whatever the emotions, it is a monumental day, a beginning, a marker, a [...]