I recently gave a small gift to an organization whose identity I’ll disguise because of their bad behavior–they’re a national disease-curing group you’ve probably heard of. I’d like to write them a letter but I’m not sure it would do any good. So the net effect of my donation is down the tubes because of their inability to listen.
If I write them, here’s what I might say:
Dear (insert name of charity here),
A few months ago, I sent you a donation and noted on my response that it was a one-time gift. I also requested that you not add me to your mailing list.
You promptly sent me a receipt and thank you. Good.
Then you sent me an appeal for another gift. Hmmmm….
And a few weeks later, you called me on the phone asking for another gift. I politely listened, and then declined and asked the operator to please remove me from your mailing list (Again!).
Imagine my surprise yesterday when I found another appeal letter from you in my mailbox. Do you really think I’m going to give when you won’t listen to me?
KHoots, a lost donor
This charity’s fundraising is NOT about relationships, it’s centered in their need for more money. And, sadly their strategy is from the dark ages. Today’s donors won’t tolerate being ignored. There are plenty of other non-profits who are waiting to listen.
What about you? Do you have any “why aren’t you listening to me” stories?