story

when in doubt

“When in doubt, have a man come through the door with a gun in his hand.” That’s advice on writing from Raymond Chandler, the father of the gritty American detective novel. Chandler was championing the element of surprise and twisty plots. And action! If you’re writing a novel, particularly a detective novel, this is the …

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how to make your donors care about what you’re doing

It’s a busy, noisy, crowded, distracted, self-absorbed world. You may have wondered how to get and keep your donor’s attention.* Many ministries and nonprofits seem to have problems handling short donor attention spans. Here in the US, we’re about 5 weeks from a rather important event in our world — the US elections. Election news …

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Oneicity interviews Seth Godin on fundraising

Seth Godin and I go way back. Not that I’ve actually met him yet but I’ve been reading Seth Godin’s books since about 2000. The book that changed the way I communicated for organizations and nonprofits was Purple Cow (how’s that for a killer title?). What I’ve always appreciated about Seth is that he’s a …

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