“When in doubt, have a man come through the door with a gun in his hand.” That’s advice on writing from Raymond Chandler, the father of the gritty American detective novel. Chandler was championing the element of surprise and twisty plots. And action! If you’re writing a novel, particularly a detective novel, this is the […]
I want to let you in on an insider secret that direct mail fundraising experts use to raise millions of dollars. It’s a strategy you can use to improve your direct mail. In fact, this strategy will help all your fundraising and marketing. Before I give you that fundraising secret, you have to know about
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Your childhood may have been different, but as a kid, I was terrible at playing rock-paper-scissors! If you don’t know the game you can learn about it here. Somehow I always telegraphed my play. That and I loved “scissors” way too much. Some how, the 3rd “scissors” I threw in a row and the other
fundraising: rock, paper, scissors Read More »
It’s a busy, noisy, crowded, distracted, self-absorbed world. You may have wondered how to get and keep your donor’s attention.* Many ministries and nonprofits seem to have problems handling short donor attention spans. Here in the US, we’re about 5 weeks from a rather important event in our world — the US elections. Election news
how to make your donors care about what you’re doing Read More »
Since it’s the week of Christmas we’re allowed to get all mushy and sentimental. Those of you who stop by the blog or the Oneicity Facebook page have become family. You ask questions. You poke us. You challenge us. You give answers. We share the journey. As our new friend Seth Godin would say, a
our Christmas present to you Read More »
Seth Godin and I go way back. Not that I’ve actually met him yet but I’ve been reading Seth Godin’s books since about 2000. The book that changed the way I communicated for organizations and nonprofits was Purple Cow (how’s that for a killer title?). What I’ve always appreciated about Seth is that he’s a
Oneicity interviews Seth Godin on fundraising Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
