“Donor-focused messaging” and “donor-focused culture” are a couple of descriptions that we use to describe Oneicity’s guiding principle in communicating with donors. Maya Angelou, poet, writer and civil rights activists has a quote that does a great job of explaining why this donor-focused thing works. She wrote, “I’ve learned that people will forget what you […]
the poet, your donor and you Read More »
Sorry if that sounds like one of those clickbait posts. It’s not clickbait, it’s truth. Really it’s a 13-word sentence that will improve your fundraising. Not only will these 13 words improve your fundraising and development work, they could change your career, your relationships, really your life. And it explains a lot of the craziness
13 words that will improve your fundraising Read More »
When I was Executive Director/CEO of a nonprofit, I had the opportunity to make asks face-to-face, eyeball-to-eyeball with donors. I actually made a few six-figure asks. And a boatload of smaller asks. I can tell you in all modesty I was absolutely lousy at it. A miserable failure (as in “not successful” and “feeling lousy”
how to make an ask Read More »
This is the story of the how the Chairwoman of the Board found her place serving a thriving ministry and the CEO who was smart enough to let the plot develop. I’ll call the Chairwoman Kim and the ministry “Growing Strong” (not their real names). Let’s begin at the ending. As part of my work,
donor confidential: the chairwoman Read More »
This is the story of the $1,000 first gift and the radio silence that followed. A 40-something successful entrepreneur working in a tech-related business told me her story. This woman is serious about her giving and her love of giving. I’m going to call her Lisa (not her name). She noticed a nonprofit that feeds
donor confidential: the $1000 gift Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
