A couple episodes ago, Ryan and Steve ticked off designers by explaining that good, beautiful design isn’t effective design–now it’s the copywriters’ turn to send in angry emails (to email@example.com)!
Having the best idea, compelling offer, and attention-grabbing lede doesn’t mean anything if the writing in your appeal isn’t effective for fundraising. That doesn’t mean your English professor would give it an “A”, but your donors’ opinion matters more anyway.
They also discuss:
Organizations that over-email
The best way to write is with your voice
A daily habit to become a better writer