Episode 21: 8 Reasons Your Direct Mail Appeal Failed

You sent out direct mail fundraising, and no matter how often or seldom you check the results…they’re not good. What went wrong?

Ryan and Steve go over the 8 reasons why that appeal failed, and how to fix it. 


Using the same envelope and teaser year over year

Deadly in-person fundraising events

Refine vs. redesign

Snopes.com telling…lies?

Visit oneicity.com/pod for video episodes, and see why they have faces for podcasting.

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