You sent out direct mail fundraising, and no matter how often or seldom you check the results…they’re not good. What went wrong?
Ryan and Steve go over the 8 reasons why that appeal failed, and how to fix it.
Also:
Using the same envelope and teaser year over year
Deadly in-person fundraising events
Refine vs. redesign
Snopes.com telling…lies?
Visit oneicity.com/pod for video episodes, and see why they have faces for podcasting.