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Episode 16: Fundraising Photos That Actually Raise Funds

Does copy lead the art direction? Or, does the image dictate the words? 

No matter which side of the debate you fall on, you need to use images–and they need to be effective. Are effective images beautiful? Happy? Sad? Stereotypes?

Like so many things, it depends. 

Come along with us as we dive in to how to choose and use images that will actually support your fundraising instead of detract from it.

Also:

Call to Action GIFs in email

Giving to your own organization

What a hostage negotiator can teach us about fundraising

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