I’m starting with a confession rather than the usual themes of fundraising for nonprofits, online video and social media. I’m going to trust you with my confession and you’ll have to trust me for a few lines that I can connect the dots for you. But, hey, we’re all about relationships around here, so I’ll […]
the google facebook war Read More »
A lot of people are trying to figure out Twitter — who’s using it, how are they using it, what are they using it for, even what kind of tool Twitter is. Much of the conversation and conclusions are very subjective. The objective stats or hard numbers are reported by Hubspot in their June 2009
twitter stats analyzed Read More »
There are some conversations around the Internet hallways that blogging as a social media strategy is dead (or antiquated or passe). Wired.com ran controversial article in October 2008 that said “blogging is dead.” Yesterday Steve Rubel, one of the digital media thinkers out there, suggested that microblogging and other hybrid tools are making “blogging slow
For many nonprofits, this year’s giving is down.* And for many organizations, much of that reduced income is that major donors aren’t giving at the same levels they have in the past. You’ve wondered why. You told everyone it was the economy, but is it really all the economy? Your boss asked “why?” You’ve told
why major donors aren’t giving Read More »
Yep. For the record, we’re married. One of the greatest blessings in our lives is getting to work together. As we began Oneicity we didn’t hide it, but we didn’t talk it about until people had gotten to know us professionally first. We didn’t want people thinking about the “married” thing before they got to
hoots and thomas: married? Read More »
Today I’m cleaning out the refrigerator and creating a little social media stew. Here are three quick social media items to begin your week. Just in case you need a reminder of how social media has changed our world, consider the story of Charles Pitts of San Francisco. Mr. Pitts has a vibrant online social
social media round up Read More »
We made it to the last question in our series of important questions you must ask your agency or consultant. We saved what we consider to be the most important to the last. The most important question you must ask your agency or consultant is: “Are our values in alignment?” You could phrase the question
ask your agency #1 Read More »
There are tons of questions flying around about social media fundraising. Here are a few of the kinds of questions being asked.: What’s social media mean for my ministry (company)? How’s it useful for anyone but teenagers? How can my organization benefit? For today’s post, we’re going to start with an introduction to get us
social media marketing 101 Read More »
Here are 3 boring, blue-collar, old-fashioned, dependable, back-to-basics fundraising strategies that will help generate income in a tough economy (and in any economy). They’re not glamorous. They’re not exciting. But they work and won’t require a huge investment of time or money. Think about when your hot water heater dies the Friday night when your
boring strategies work Read More »
There are only two questions left in our series of questions you must ask your agency. These are questions you must ask your agency or consultant and be happy with the answers. Question #7 is: “Are you creating solutions to solve my specific problems or are you selling me generic solutions?” Your world is far
ask your agency #7 Read More »
There is one critically important factor for evaluating results from your fundraising. This single piece of information is often overlooked. Response rate? Nope. Gross Income? Not even close. Return on Investment? A good guess and an important data point, but no. Net Income? You knew that’s my favorite but it’s not most important. Give up?
the key fundraising factor Read More »
If you’re marketing or fundraising for an organization and have to choose between a great strategy and a great story, choose the story every time. It’s easy to become infatuated with the siren call of strategy and technique. Hey, I’m sympathetic. I love cool tools, engaging strategies and clever techniques. I can get sucked into
story trumps strategy Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
