Many nonprofits want to produce viral videos for online fundraising. Here’s a really great example of a classic viral video. This is clearly a legitimate wedding video that has “gotten loose” on the web. When we watched it there were over 657,000 views on YouTube. Take a breath. Well over half a million views for […]
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If you want to improve your net income through direct mail begin by not treating all donors equally. Equality is a fabulous ideal in most of life, but it’s a terrible concept in fundraising (apologies Mr. Lincoln). When we’re brought in to assess direct mail fundraising, one of the classic mistakes we see organizations (and
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Everyone loves quizzes. Facebook and the web are full of quizzes–from personality tests to what kind of shoe are you (OK, I made that one up). Today we’re unveiling the Oneicity Nonprofit Branding Quiz. I hope you studied, because it’s a tough one. Ready? Here goes. Question 1. Who determines the meaning of your brand?
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Nonprofits often think they’re too busy fundraising to worry about branding. I totally understand how the need to generate net income can squeeze out taking time to think through branding. The reality is that in its simplest, most pragmatic form branding is all about relationships. At the core of branding, you don’t have to worry
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A classic component of branding is the tagline. You know taglines: Nike’s “Just Do It,” Honda’s “The Power of Dreams,” Home Depot’s “You can do it. We can Help,” etc. (these are a few that popped into my head if you want to know more here’s a long list of taglines. According to Nancy Schwartz,
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Social Media Marketing provides nonprofits and ministries powerful marketing and branding tools. Platforms like Facebook, Twitter, YouTube, Flickr and blogs are all the rage. But Social Media is NOT a silver bullet. While these strategies are powerful, it’s a huge mistake to think that all you have to do is start Tweeting or blogging or
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Today, I’m interrupting our flow of blog posts on Facebook as an important social media platform for nonprofits and ministries to point you to an important concept and new book. Chris Anderson, Wired’s Editor in Chief, has a new book titled: Free: The Future of a Radical Price. You can also read him on Wired’s
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This week we’re devoting the entire week to focusing on Facebook as a core social media marketing platform for nonprofits that you can’t ignore because of its pre-donor acquisition, donor involvement and fundraising potential. Yesterday, Hoots and I had the opening round of this conversation–my frustration with my inability to make FB work for me
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This week is we’re devoting the entire week to focusing on Facebook as a core social media marketing platform for nonprofits that you can’t ignore because of its pre-donor acquisition, donor involvement and fundraising potential. Facebook has grown in popularity and made some key strategic choices that increase advantages for nonprofits. But Facebook (or FB
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I’m starting with a confession rather than the usual themes of fundraising for nonprofits, online video and social media. I’m going to trust you with my confession and you’ll have to trust me for a few lines that I can connect the dots for you. But, hey, we’re all about relationships around here, so I’ll
the google facebook war Read More »
There are some conversations around the Internet hallways that blogging as a social media strategy is dead (or antiquated or passe). Wired.com ran controversial article in October 2008 that said “blogging is dead.” Yesterday Steve Rubel, one of the digital media thinkers out there, suggested that microblogging and other hybrid tools are making “blogging slow
For many nonprofits, this year’s giving is down.* And for many organizations, much of that reduced income is that major donors aren’t giving at the same levels they have in the past. You’ve wondered why. You told everyone it was the economy, but is it really all the economy? Your boss asked “why?” You’ve told
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