I’ve been drawn into several conversations recently where the theme was something like: “our results are down” or “the economy is finally hurting us” or “we just have to settle for this new reality.” (The “new reality” was some measure of poor results — cultivation or acquisition or whatever.) Turns out there’s often a systemic […]
why everything is harder Read More »
We just finished up speaking at the Christian Leadership Alliance conference (CLA) last week. Our class on Social Media ROI was filled with lively discussions and interactive examples. One of the major conclusions that struck me from our class was how differently organizations incorporate social media into their development and marketing departments. If you are
social media strategies you can take to the bank Read More »
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