8 in 8: Made to Stick

What do urban legends, email hoaxes, Maslow’s Hierarchy of Needs, stories and the power of detail have in common? These are a few of the unexpected themes authors Chip and Dan Heath examine in their book “Made to Stick.” “Made to Stick” is about why some ideas survive and other ideas fade away.

If you are a fundraiser, a leader or anyone who ever needs to make sure that your ideas “live” in the mind of your audience, then you must read it. And because we love giving away books, you could win your very own copy, courtesy of Oneicity.

Over the next 8 weeks, we’ll give away 8 books that we think you should read. “Made to Stick” is just the first. Last week we gave commenters the opportunity to win the brand-new book, “The Mesh” by Lisa Gansky. And we had so much fun with that, we decided to launch “8 in 8” and give away 8 of our favorite books in 8 weeks. Our colleague Pamela Grow is the lucky winner of that book! Pam, the book’s on the way.

How does 8 in 8 work? Simple. Comment on one of this week’s blog posts or on a post on the Oneicity Facebook page and your name is in the hat for that week’s giveaway. At the end of the week, everyone who’s commented will have a chance to win. Only one chance to win per person — but don’t let that stop you from commenting more than once if something is interesting to you. Keep up with the conversation and win good books, how easy is that?

Not sure if this is a book for you (even though we are)? You can read more about it on the Made to Stick website. And if you’ve already read the book, we’d love to hear your thoughts about it.

Thanks for joining the conversation and sharing the journey with us. We love to hear from you.

***UPDATE: The winner of “Made to Stick” was Julie Rawlins! We’re delighted to share the book with her.


Hoots and Thomas

Hoots and Thomas

Hoots and Thomas

6 thoughts on “8 in 8: Made to Stick”

  1. Well, of course I’m commenting if you’re giving away free stuff! It looks like an awesome read and my nightstand has dwindled down to just a handful of books to catch up on. Seriously, thanks for everything you do.

  2. I just read Made to Stick this summer and decided to assign it as required reading for my graduate class at Simmons College – Strategic Communications and Organizational Change.

    It was very helpful to have the Heath’s unpack the reasons for communications stickiness. I’m recommending to my client as well.

  3. Pingback: oneicity // income solutions for non-profits » charitable giving doesn’t change a thing

  4. Pingback: oneicity // income solutions for non-profits » book giveaway: the twenty-piece shuffle

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