why everything is harder
Steve Thomas | April 18, 2012
I’ve been drawn into several conversations recently where the theme was something like: “our results are down” or “the economy [...]
social media strategies you can take to the bank
Lindsey Lind | April 16, 2012
We just finished up speaking at the Christian Leadership Alliance conference (CLA) last week. Our class on Social Media ROI [...]
5 signs your fundraising is in trouble
Steve Thomas | March 27, 2012
5 signs that your fundraising might be in trouble (it was hard to do only 5): 1. You mail all [...]
you are your message
Steve Thomas | March 18, 2012
The viral, connected nature of this world can be good to you and at other times it can kill you. [...]
your viral strategy worked . . . good news or bad news?
Steve Thomas | March 15, 2012
It’s been educational to watch reactions to Invisible Children’s viral video campaign, Kony2012. I’m sure that unless you’re just back [...]
you know enough about fundraising
Steve Thomas | March 12, 2012
I stopped reading “leadership” books last year because I realized that I didn’t need to learn anything new. I needed [...]
what’s the ROI on social media?
Steve Thomas | March 7, 2012
One of Oneicity’s distinctives is our focus on delivering customized net income solutions backed by strategic, actionable analytics. We’re blessed [...]
emotion raises money
Steve Thomas | March 5, 2012
I saw this poster recently. Notice the tagline down at the bottom . . . “emotions make you move.” (It’s [...]
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