big statistics kill your fundraising

1 is more powerful than 10,000 or 100,000 or 1,000,000 in fundraising. I call this the “1 Beats a Zillion” Law of Fundraising*. Violators of the 1 Beats a Zillion Law are in for a painful lesson. I’ve watched this law play out time and time again. It’s painful because donors don’t — and won’t …

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