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Giving Tuesday

What is Giving Tuesday? Giving Tuesday is on November 27th and follows the shopping days Black Friday and Cyber Monday. It is a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations. Some biggies have already lent their weight to help the movement get off the ground (Microsoft, Red …

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social media strategies you can take to the bank

We just finished up speaking at the Christian Leadership Alliance conference (CLA) last week.  Our class on Social Media ROI was filled with lively discussions and interactive examples. One of the major conclusions that struck me from our class was how differently organizations incorporate social media into their development and marketing departments. If you are …

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facebook timeline: show love to your graphic designer

Graphic designers rejoice! Facebook timeline for pages has been officially announced as a reality. What’s the deal? On March 30th all Facebook pages will be required converted to the new format. Don’t wait ’til the last minute…start considering how the changes will affect your page. So what’s the big change? In one word…visual! The new …

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social media: free. oops now not free

We love social media professionally and personally. We use it and recommend it…but with some cautions. We caution clients (and anyone who’ll listen to us) about keeping all their eggs in one social media basket. There’s a move among some small NPOs, organizations and even churches to use Facebook as their primary platform for everything. …

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strategy: social media trumps email

Ready or not, social media is taking off. You’ve been thinking that everyone and their mother (literally) is on Facebook. You’ve thought that maybe you’re imagining it. Nope. You’re not. A few days ago I showed you how Facebook has become the king of all social networking sites. Now I’m thinking we should consider email …

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