email

a donor acquisition recipe that works

Do you struggle to acquire new donors? If you do, you’re not alone. For many, many nonprofits and ministries, it’s a real challenge to acquire new donors. Traditional donor acquisition remains expensive. Plus, traditional direct mail results for donor acquisition aren’t what they used to be in the “good old days” (that’s about 4 years …

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Giving Tuesday

What is Giving Tuesday? Giving Tuesday is on November 27th and follows the shopping days Black Friday and Cyber Monday. It is a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations. Some biggies have already lent their weight to help the movement get off the ground (Microsoft, Red …

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strategy: social media trumps email

Ready or not, social media is taking off. You’ve been thinking that everyone and their mother (literally) is on Facebook. You’ve thought that maybe you’re imagining it. Nope. You’re not. A few days ago I showed you how Facebook has become the king of all social networking sites. Now I’m thinking we should consider email …

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