Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Oneicity // income solutions for nonprofits ## Sitemaps - [XML Sitemap](https://www.oneicity.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [never send another email blast](https://www.oneicity.com/never-send-another-email-blast/) - I know this is crazy-talk, but I’m here to convince you to never, ever send out another email blast. Ever. You know what I’m talking about... - [npo leadership: something's burning](https://www.oneicity.com/npo-leadership-somethings-burning/) - Donors have an uncanny ability to sniff out how much you believe in the work of the organization. Donors are drawn to authentic passion and vision. - [Episode 1: Why You Might Be Thanking Your Donors Too Much](https://www.oneicity.com/episode-1-why-you-might-be-thanking-your-donors-too-much/) - When a donor gives you a gift, you're probably responding with "Thank You". In person, in writing, or both. But...is that the best thing to do? - [GREAT FUNDRAISING SOLVES PROBLEMS](https://www.oneicity.com/great-fundraising-solves-problems/) - Think just a minute about what you are asking your donors to do. Of course, the obvious answer is “give.” And that’s the right answer. But why are you asking donors to give? You’re thinking, “because we have bills to pay.” That’s true, but not a terribly powerful motivator for most donors. What motivates a - [FUNDRAISING: 1 EASY THING TO DO AND A BONUS!](https://www.oneicity.com/fundraising-1-easy-thing-to-do-and-a-bonus/) - I was on the phone with the Executive Director of one of our clients last week. He’s leading a rescue mission in the thick of the COVID crisis. Our call was just a quick check-in. I wanted to see how he was doing and to make sure things were on track. Toward the end of - [1 WORD CUTS THROUGH DONOR DISTRACTION](https://www.oneicity.com/1-word-cuts-through-donor-distraction/) - Can you imagine all of the possible distractions your donors are experiencing right now? Maybe they’re following nausea-induced stock price fluctuations.Maybe they’re worried about the COVID-19 pandemic.Maybe they’re churning over the current election season.Maybe they’re distracted by other nonprofit organizations’ fundraising.Maybe they’re distracted by their own financial struggles. And that’s on top of the usual - [COVID-19: 33 LEADERSHIP SURVIVAL STRATEGIES](https://www.oneicity.com/covid-19-33-leadership-survival-strategies/) - I’d forgotten about Tom Peters. He’s a business/leadership guru I followed from back in the DotCom glory days. He was famous for humongous PowerPoint decks (think 300+ slides), rapid-fire insights and high-flying strategies. He’s a sound-bite machine! In my reading this weekend, someone pointed me to Peters’ eNewsletter and a post from 2008 on how to - [E Services](https://www.oneicity.com/e-services/) - "e" services The growth in online giving is astounding! In fact, many of our clients saw 30-40% growth in their online giving last year. How? We develop strategies with our clients to convert website traffic into donations, move social media conversations to action, and acquire new online visitors as first-time donors. We use analytics and - [Development](https://www.oneicity.com/development/) - development Development is a word that can mean many things in the nonprofit world. For us at Oneicity, we see development as how the donor perceives your organization and how they build a long-term relationship with you. If you want to see your organization from a donor’s perspective, we can help. We’re rolling out resources - [Agency](https://www.oneicity.com/agency/) - agency If you're tired of the typical, overpriced, cookie-cutter agency work, or if you've always wondered if you could afford great agency work, we're ready to help you take things to the next level. We can give you a comprehensive, full-service agency experience like no other. No canned direct mail or big machine, just passionate - [Consulting](https://www.oneicity.com/consulting/) - consulting We offer consulting services in a variety of areas to help guide and think with you as you grow your ministry. At Oneicity, we know that there is no “one size fits all” approach to ministry. We walk alongside you to help you through specific challenges, large projects or difficult transitions. We work with - [the poet, your donor and you](https://www.oneicity.com/the-poet-your-donor-and-you/) - "Donor-focused messaging" and "donor-focused culture" are a couple of descriptions that we use to describe Oneicity’s guiding principle in communicating with donors. - [My friend Steve and Easter](https://www.oneicity.com/my-friend-steve-and-easter/) - The Easter story is my friend Steve’s story. "He is risen." "He is risen indeed." - [once is not enough](https://www.oneicity.com/once-is-not-enough/) - Don’t make the rookie mistake of assuming that every impact will connect with and motivate the donor. It won’t. Staying top of your donor’s mind is a desperate battle. You can’t back off. - [13 words that will improve your fundraising](https://www.oneicity.com/13-words-that-will-improve-your-fundraising/) - Sorry if that sounds like one of those clickbait posts. It’s not clickbait, it’s truth. Really it’s a 13-word sentence that will improve your fundraising. - [how to make an ask](https://www.oneicity.com/how-to-make-an-ask/) - When I was Executive Director/CEO of a nonprofit, I had the opportunity to make asks face-to-face. I can tell you in all modesty I was absolutely lousy at it. - [2017 Word of the Year](https://www.oneicity.com/2017-word-of-the-year/) - 2017 marks our 8th year of choosing a Word of the Year. We do that instead of resolutions or other ways to mark the beginning of a new year. - [Magic Potion](https://www.oneicity.com/magic-potion/) - A drink or beverage is a liquid intended for human consumption. In addition to basic needs, beverages form part of the culture of human society. Although all beverages, including juice, soft drinks, and carbonated drinks, have some form of water in them, water itself is often not classified as a beverage, and the word beverage - [Design by Saul Bass](https://www.oneicity.com/design-by-saul-bass/) - Saul Bass (ɔː l b æ s ; May 8, 1920 – April 25, 1996) was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos. During his 40-year career Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, - [Not Regular Sushis](https://www.oneicity.com/not-regular-sushis/) - Sushi すし, 寿司, 鮨< is a food preparation originating in Japan, consisting of cooked vinegared rice (鮨飯sushi-meshi) combined with other ingredients (ネタ neta) such as raw seafood, vegetables and sometimes tropical fruits. Ingredients and forms of sushi presentation vary widely, but the ingredient which all sushi have in common is rice (also referred to as - [Not Regular Sushis](https://www.oneicity.com/not-regular-sushis/) - Sushi すし, 寿司, 鮨< is a food preparation originating in Japan, consisting of cooked vinegared rice (鮨飯sushi-meshi) combined with other ingredients (ネタ neta) such as raw seafood, vegetables and sometimes tropical fruits. Ingredients and forms of sushi presentation vary widely, but the ingredient which all sushi have in common is rice (also referred to as - [Etna Volcano](https://www.oneicity.com/etna-volcano/) - Mount Etna (pronunciation: /ˈɛtnə/; Italian: Etna [ˈɛtna] or Mongibello, Sicilian: Mungibeddu or â Muntagna, Latin: Aetna) is an active stratovolcanoon the east coast of Sicily, Italy, in the Province of Catania, between Messina and Catania. It lies above the convergent plate margin between theAfrican Plate and the Eurasian Plate. It is the tallest active volcano - [Etna Volcano](https://www.oneicity.com/etna-volcano-2/) - Mount Etna (pronunciation: /ˈɛtnə/; Italian: Etna [ˈɛtna] or Mongibello, Sicilian: Mungibeddu or â Muntagna, Latin: Aetna) is an active stratovolcanoon the east coast of Sicily, Italy, in the Province of Catania, between Messina and Catania. It lies above the convergent plate margin between theAfrican Plate and the Eurasian Plate. It is the tallest active volcano - [Post Link](https://www.oneicity.com/post-link/) - The word tattoo, or tattow in the 18th century, is a loanword from the Polynesian word tatau, meaning "correct, workmanlike". The Oxford English Dictionary gives the etymology of tattoo as "In 18th c. tattaow, tattow. From Polynesian (Samoan, Tahitian, Tongan, etc.) tatau. In Marquesan, tatu." Before the importation of the Polynesian word, the practice of tattooing - [Post Link](https://www.oneicity.com/post-link/) - The word tattoo, or tattow in the 18th century, is a loanword from the Polynesian word tatau, meaning "correct, workmanlike". The Oxford English Dictionary gives the etymology of tattoo as "In 18th c. tattaow, tattow. From Polynesian (Samoan, Tahitian, Tongan, etc.) tatau. In Marquesan, tatu." Before the importation of the Polynesian word, the practice of tattooing - [But First Coffee](https://www.oneicity.com/but-first-coffee-2/) - I like coffee because it gives me the illusion that I might be awake. Lewis Black Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant. The genus Coffea is native to tropical Africa, Madagascar, and the Comoros, Mauritius and Réunion in the Indian Ocean. The - [But First Coffee](https://www.oneicity.com/but-first-coffee-3/) - I like coffee because it gives me the illusion that I might be awake. Lewis Black Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant. The genus Coffea is native to tropical Africa, Madagascar, and the Comoros, Mauritius and Réunion in the Indian Ocean. The - [Swimming Pool](https://www.oneicity.com/swimming-pool/) - Modern pools Swimming pools became popular in Britain in the mid-19th century. As early as 1837, six indoor pools with diving boards existed in London, England. The Maidstone Swimming Club in Maidstone, Kent is believed to be the oldest surviving swimming club in Britain. It was formed in 1844, in response to concerns over drownings in - [Swimming Pool](https://www.oneicity.com/swimming-pool-2/) - Modern pools Swimming pools became popular in Britain in the mid-19th century. As early as 1837, six indoor pools with diving boards existed in London, England. The Maidstone Swimming Club in Maidstone, Kent is believed to be the oldest surviving swimming club in Britain. It was formed in 1844, in response to concerns over drownings in - [donor confidential: poor form](https://www.oneicity.com/donor-confidential-poor-form/) - A mid-30’s professional, I'll call him "Phil," told me about his experience with improper form. Phil and his wife enjoy giving. They’re exactly who you want to begin to draw into your work. - [But First Coffee.](https://www.oneicity.com/but-first-coffee/) - The morning period may be a period of enhanced or reduced energy and productivity. The ability of a person to wake up effectively in the morning may be influenced by a gene called "Period 3". This gene comes in two forms, a "long" and a "short" variant. Morning is the period of time between midnight - [Story of Design](https://www.oneicity.com/story-of-design/) - Substantial disagreement exists concerning how designers in many fields, whether amateur or professional, alone or in teams, produce designs. Dorst and Dijkhuis argued that "there are many ways of describing design processes" and discussed "two basic and fundamentally different ways", both of which have several names. A website, also written as web site, is a collection of - [Black & White](https://www.oneicity.com/black-white/) - Some languages that use the time of day in greeting have a special greeting for morning, such as the English good morning. The appropriate time to use such greetings, such as whether it may be used between midnight and dawn, depends on the culture's or speaker's concept of morning. Morning typically encompasses the (mostly menial) - [Maple & Pear Cake](https://www.oneicity.com/maple-pear-cake/) - Cooking or cookery is the art, technology and craft of preparing food for consumption with the use of heat. Cooking techniques and ingredients vary widely across the world, from grilling food over an open fire to using electric stoves, to baking in various types of ovens, reflecting unique environmental, economic, and cultural traditions and trends. - [A new freelancer](https://www.oneicity.com/a-new-freelancer/) - A freelancer or freelance worker is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term. Freelance workers are sometimes represented by a company or a temporary agency that resells freelance labor to clients; others work independently or use professional associations or websites to get - [What map?](https://www.oneicity.com/what-map/) - A map is a symbolic depiction highlighting relationships between elements of some space, such as objects, regions, and themes. Many maps are static two-dimensional, geometrically accurate (or approximately accurate) representations of three-dimensional space, while others are dynamic or interactive, even three-dimensional. Although most commonly used to depict geography, maps may represent any space, real or - [Lake Adventure](https://www.oneicity.com/lake-adventure/) - An adventure is an exciting or unusual experience. It may also be a bold, usually risky undertaking, with an uncertain outcome. Adventures may be activities with some potential for physical danger such as exploring, skydiving, mountain climbing, river rafting or participating in extreme sports. The term also broadly refers to any enterprise that is potentially fraught with - [Work at home](https://www.oneicity.com/work-at-home/) - Entrepreneurship is the process of designing, launching, and running a new business, i.e. a startup company offering a product, process or service. It has been defined as the "...capacity and willingness to develop, organize, and manage a business venture along with any of its risks in order to make a profit." The entrepreneur is "a person - [New York City](https://www.oneicity.com/new-york-city/) - The City of New York, often called New York City or simply New York, is the most populous city in the United States. Located at the southern tip of the State of New York, the city is the center of theNew York metropolitan area, one of the most populous urban agglomerations in the world. A global - [Tennis Club](https://www.oneicity.com/tennis-club/) - Tennis is a racket sport that can be played individually against a single opponent (singles) or between two teams of two players each (doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball covered with felt over or around a net and into the opponent's court. - [First Post](https://www.oneicity.com/first-post/) - A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). Until 2009, blogs were usually the work of a single individual[citation needed], occasionally of a small group, and often - [are you stuck?](https://www.oneicity.com/are-you-stuck/) - Everyone gets stuck at some point. You can’t figure out how to proceed. You’re not sure how to solve a problem. You’re overwhelmed with too much to do . . . and then everything seems most important and nothing seems most important. Or there’s this one thing that’s not working. If only you could get - [donor confidential: jazz night train wreck](https://www.oneicity.com/donor-confidential-jazz-night-train-wreck/) - This donor story begins at a jazz night. A local chapter of a national nonprofit supporting teens hosted a Jazz night with professional jazz artists jamming together. Let’s call this nonprofit Teen Fun Alliance (TFA). A mid-30’s couple, both professionals, attended because of their interest and love of all things Jazz. Let’s call them Justin - [when in doubt](https://www.oneicity.com/when-in-doubt/) - “When in doubt, have a man come through the door with a gun in his hand.” That’s advice on writing from Raymond Chandler, the father of the gritty American detective novel. Chandler was championing the element of surprise and twisty plots. And action! If you’re writing a novel, particularly a detective novel, this is the - [donor confidential: the chairwoman](https://www.oneicity.com/donor-confidential-the-chairwoman/) - This is the story of the how the Chairwoman of the Board found her place serving a thriving ministry and the CEO who was smart enough to let the plot develop. I’ll call the Chairwoman Kim and the ministry “Growing Strong” (not their real names). Let’s begin at the ending. As part of my work, - [ugly babies and fundraising](https://www.oneicity.com/ugly-babies-and-fundraising/) - Look. There are two truths you need to believe to be successful in marketing and fundraising for nonprofits. These two are related. We’ll see if I can get you there. The first truth is that all babies are just about the same amount of cute and ugly. (Stay with me). Don’t think of your babies. - [donor confidential: the $1000 gift](https://www.oneicity.com/donor-confidential-1000-gift/) - This is the story of the $1,000 first gift and the radio silence that followed. A 40-something successful entrepreneur working in a tech-related business told me her story. This woman is serious about her giving and her love of giving. I’m going to call her Lisa (not her name). She noticed a nonprofit that feeds - [2016 word of the year](https://www.oneicity.com/2016-word-of-the-year/) - You’ve enjoyed about 7% of 2016 so far. How’s 2016 going for you? Are you a New Year’s Resolution person? Are you a New Year’s Resolution KEEPING person? I’d love to know what you resolved to do and if you’re still on track (it’s shocking how fast our intentions evaporate in contact with day-to-day reality). - [logic and reason kills fundraising](https://www.oneicity.com/logic-and-reason-kills-fundraising/) - Logic and reason kills direct mail fundraising, online fundraising and in-person fundraising. I have to confess it makes me giddy imagining how irritating that sounds to a few of you... - [cover bands, donors and a new oneicity client](https://www.oneicity.com/cover-bands-donors-and-a-new-oneicity-client/) - Hoots and I love artists who can take songs and make them their own. They aren’t limited by the original. They create a new piece of art within the constraints of the original words and melody. Making art within constraints adds energy, opportunity and power. - [3 ways to capture your attention](https://www.oneicity.com/3-ways-to-capture-your-attention/) - The clock is ticking. Your audience is scanning, opening, clicking. Time is running out. Bam. Trashcan. All your well-intentioned fundraising efforts are dead. - [the fall is coming](https://www.oneicity.com/the-fall-is-coming/) - A rather ominous title for a blog post but reflective in this time of year. The month of May marks the beginning of Fall planning for digital strategies here at Oneicity. Yes, it's difficult with the weather warming up (that's 60's in Seattle!) to even begin to think about turkeys, Christmas, winter storms, and year - [the 1 common mistake that can kill your direct mail results](https://www.oneicity.com/the-1-common-mistake-that-can-kill-your-direct-mail-results/) - Doing direct mail donor development is complex. Delivering solid direct mail results on a regular basis requires great strategy and managing what seems like a zillion moving parts. - [big changes on facebook](https://www.oneicity.com/big-changes-on-facebook/) - Here at Oneicity we are big fans of Facebook. Facebook drives conversation around your ministry, builds community with your donors, and supports conversion of online income. - [an insider secret to direct mail fundraising](https://www.oneicity.com/an-insider-secret-to-direct-mail-fundraising/) - I want to let you in on an insider secret that direct mail fundraising experts use to raise millions of dollars. - [light bulb moments](https://www.oneicity.com/light-bulb-moments/) - I love to teach. Not in the classic sense of children or textbooks. I love to teach because of the light bulb moments. - [a sunrise when you need it](https://www.oneicity.com/a-sunrise-when-you-need-it/) - There are moments when it seems like darkness wins. When evil is stronger than the good in life. When your very best isn’t even close to enough. And the fight is lost. - [get people to open your envelope](https://www.oneicity.com/get-people-to-open-your-envelope/) - I know, I know, that’s so obvious it’s nearly insulting for me to say it. But it’s true. And it’s sad how many times good organizations lose income because they don’t work hard to get the letter opened. - [2015 word of the year](https://www.oneicity.com/2015-word-of-the-year/) - The 2015 Oneicity word of the year is “Dream.” - [wrong about 2014](https://www.oneicity.com/wrong-about-2014/) - Boy did we get 2014 wrong! Every year for the past 5 years, Hoots and Thomas have picked and published a word of the year. Last year we picked, “Refine.” Turns out, we were wrong. - [fundraising as extortion](https://www.oneicity.com/fundraising-as-extortion/) - Here’s a tragic, expensive fundraising mistake you can learn from. In this week's mail was a New Donor Direct Mail Acquisition kit from the nice folks at CARE. And it made me so mad . . . - [big statistics kill your fundraising](https://www.oneicity.com/big-statistics-kill-your-fundraising/) - 1 is more powerful than 10,000 or 100,000 or 1,000,000 in fundraising. I call this the “1 Beats a Zillion” Law of Fundraising*. Violators of the 1 Beats a Zillion Law are in for a painful lesson. - [how to stick in your donor's mind](https://www.oneicity.com/how-to-stick-in-your-donors-mind/) - The Walmart heirs’ net worth exceeds the net worth of the entire population of the city of Phoenix. Give me a minute to explain what this has to do with your donors. - [improve your 4thQ online donations in 5 minutes](https://www.oneicity.com/improve-your-4thq-online-donations-in-5-minutes/) - You know stellar online giving income doesn’t happen by accident. Turns out you can make a difference in this year’s 4th Quarter with a few simple steps. - [the #1 thing to teach donors](https://www.oneicity.com/the-1-thing-to-teach-donors/) - That was a trick headline, sorry about that. You really can’t teach donors anything. In fact, that’s the completely wrong way to think. - [1 big lesson from the ALS ice bucket challenge](https://www.oneicity.com/1-big-lesson-from-the-als-ice-bucket-challenge/) - I actually have a big lesson and a little lesson I’m thinking about from the Ice Bucket Challenge. - [why you should love the ice bucket challenge](https://www.oneicity.com/why-you-should-love-the-ice-bucket-challenge/) - You really should love the ALS Ice Bucket Challenge. Really. I’ve done my best to sit on the sidelines of this one. But then I saw this meme come through my social media feed, and that did it. - [the key to better online donor relationships](https://www.oneicity.com/the-key-to-better-online-donor-relationships/) - Most ministries can easily tell me how many appeals/newsletters they send in a month, yet many have no idea how many emails (or if any emails went out). Your digital strategies deserve the same attention and care. - [3 reasons you need more visuals in your fundraising](https://www.oneicity.com/3-reasons-you-need-more-visuals-in-your-fundraising/) - If you’re not focused on visuals, you’re missing a great chance to connect with your audience. - [how long is the perfect Facebook post?](https://www.oneicity.com/how-long-is-the-perfect-facebook-post/) - Wouldn’t it be great if you could know how long the perfect piece of online content should be? What’s the best number of words, or better yet, the perfect number of characters to engage your donors online? - [a word for the year 2014](https://www.oneicity.com/a-word-for-the-year-2014/) - Well this new year of ours is only a week old! How’s it going for you? If you made resolutions, I hope you’re sticking with them. If you set goals, are you still on track? - [what you can learn from healthcare.gov](https://www.oneicity.com/healthcare/) - This is not about your political preference. It’s not even about insurance. This is about what you can learn by watching someone launch a new website. - [birthdaypalooza 2013](https://www.oneicity.com/birthdaypalooza-2013/) - Well it's that time of year where Hoots and Thomas celebrate our combined birthdays -- it's a little thing we call "Birthdaypalooza." - [the 2-second rule for better online giving](https://www.oneicity.com/the-2-second-rule-for-better-online-giving/) - I’ll make this quick! If you want to improve your online giving and all your online activities recognize how impatient people are. - [1 easy way to raise more money in direct mail](https://www.oneicity.com/1-easy-way-to-raise-more-money-in-direct-mail/) - Want to improve your direct mail fundraising? Here’s one easy way. I should say in fairness, this is easy in concept but not easy to do. - [how not to grow your nonprofit](https://www.oneicity.com/how-not-to-grow-your-nonprofit/) - A woman made a passing comment to me at a conference that I haven’t been able to get out of my head. I didn’t answer the way I should have. So, I’m hoping she is reading along. - [your future in online giving](https://www.oneicity.com/your-future-in-online-giving/) - You have to think about mobile as a significant source for your online traffic. When I say “mobile” I’m thinking about the full range of smart phones and tablets. - [30 days of income in one day](https://www.oneicity.com/30-days-of-income-in-one-day/) - Want to know how much difference it can make to use cause-strategies in your fundraising? How about 30 days of income in one day? True story, hot off the press. . . - [a donor acquisition recipe that works](https://www.oneicity.com/a-donor-acquisition-recipe-that-works/) - Do you struggle to acquire new donors? If you do, you’re not alone. For many, many nonprofits and ministries, it’s a real challenge to acquire new donors. - [ugly direct mail works](https://www.oneicity.com/ugly-direct-mail-works/) - "Ugly" gets direct mail packages opened. We do a ton of direct mail for clients. And the reality is that good direct mail is sorta ugly. - [3 rules for great fundraising events](https://www.oneicity.com/3-rules-for-great-fundraising-events/) - Hey there, I know you’re busy. Me, too. So why are you asking me to attend your regular, business as usual fundraising event? Better yet, why are you even having an event? - [Win What Matters!](https://www.oneicity.com/win-what-matters/) - At all the conferences we go to, vendors are constantly giving away iPads or Kindles or Macbooks to get you to come to their booths so we thought we should do a giveaway, too. - [CLA 2013 Conference](https://www.oneicity.com/cla-2013-conference/) - We are headed to Anaheim to hook up with some of the best and the brightest at the 2013 CLA National Conference. We don’t do booths but there are at least 3 easy opportunities to connect with us. - [your donors are bored](https://www.oneicity.com/your-donors-are-bored/) - Donors are bored . . . OK, that’s not completely accurate. Really donors are busy, distracted and bored. But it’s easy to lose track of this reality. - [why you shouldn't use social media](https://www.oneicity.com/why-you-shouldnt-use-social-media/) - Seems a bit odd that such a big advocate of social media and integrated marketing would tell you NOT to push your ministry into the “age of engage.” - [what’s next in online fundraising](https://www.oneicity.com/whats-next-in-online-fundraising/) - This week I heard 2 words that will impact fundraising, nonprofit marketing and thought leadership in the next few years. You better have these 2 words on your mind... - [why major donors aren't giving](https://www.oneicity.com/why-major-donors-arent-giving/) - For many nonprofits, this year's giving is down. And for many organizations, much of that reduced income is that major donors aren't giving at the same levels... - [nonprofit leadership: too busy mopping](https://www.oneicity.com/nonprofit-leadership-too-busy-mopping/) - Your lists are getting longer. Your "To-Do" list is overwhelming. What is going on and what should you do? - [direct mail: the most expensive ever](https://www.oneicity.com/direct-mail-the-most-expensive-ever/) - Hoots came in from the mailbox a few days ago. She was laughing and holding a couple of green envelopes. She dropped them and the other mail on the table. - [how to destroy your direct mail fundraising](https://www.oneicity.com/how-to-destroy-your-dm-fundraising/) - Would you like to know the single most devastating thing you can do for your direct mail fundraising? What one thing will cause an income disaster? What’s the big killer? - [3 reasons social media doesn’t work](https://www.oneicity.com/3-reasons-social-media-doesnt-work/) - That’s a pretty unusual, maybe even disconcerting, title coming from me, considering that I’m doing seminars in the next few weeks on using Social Media for nonprofits. - [don't forget to add this to your next donor event](https://www.oneicity.com/dont-forget-to-add-this-to-your-next-donor-event/) - It’s the time of year for your annual breakfast or banquet or gala or fashion show or dogwash. And I suspect that if you’re like most, you’ll forget one key ingredient. - [direct mail fundraising: sorta dead](https://www.oneicity.com/direct-mail-fundraising-sorta-dead/) - OK . . . so maybe the USPS isn’t quite dead yet, but it’s not getting better either. - [you have to startle your donors](https://www.oneicity.com/you-have-to-startle-your-donors/) - So what’s your one startling fact? What’s that one statistic that would so shock and surprise your donors that they’d be ready to take action? - [fundraising: the secret ingredient](https://www.oneicity.com/fundraising-the-secret-ingredient/) - There’s a formula that works in direct response. It worked 60 years ago, and it still works today. It goes something like this . . . - [improve fundraising results part 3: know your numbers](https://www.oneicity.com/improve-fundraising-results-part-3/) - Every organization and really every individual has its most important numbers. You know you need these. I wanted to spend some time talking about this here since at Oneicity. - [improve fundraising results part 2: filters and boundaries](https://www.oneicity.com/improve-fundraising-results-part-2/) - Everyone knows about and even some of us use “to do” lists. Today we’re talking about thinking about “stop doing” lists. - [improve fundraising results part 1: year-end reviews](https://www.oneicity.com/fundraising-year-end-reviews-part-1/) - You made it through the December madness. Wahoo! Hopefully you’re seeing the results you worked hard for. But as 2012 is closed out, you need to take a few actions to make 2013 even better than 2012. - [automate what's important](https://www.oneicity.com/automate-whats-important/) - I’ve become a fan of “automatic” and I think you should be too. It wasn’t long ago that anything operating on “autopilot” or "automatic" was automatically bad in my mind. - [a word for the year 2013](https://www.oneicity.com/a-word-for-the-year-2013/) - Like you, we’ve been thinking about what we hope for 2013. For the last few years, Hoots and I have picked a single word to represent what we wanted the next year’s focus to be. - [social media fundraising: the instagram instastorm](https://www.oneicity.com/social-media-fundraising-the-instagram-instastorm/) - You’ve certainly heard of the wonderful visually-based social media tool called Instagram. But have you heard about the “instastorm”? - [a tragic fundraising mistake](https://www.oneicity.com/a-tragic-fundraising-mistake/) - There’s one fundraising mistake I see repeated over and over and over. I've read it in a bunch of direct mail letters. I've heard it on a phone-campaign call I took last week.... - [online fundraising's two big days](https://www.oneicity.com/online-fundraisings-two-big-days/) - If I asked you what’s the most important week for your ministry’s online giving, what would you say? - [your donors can’t read](https://www.oneicity.com/your-donors-cant-read/) - “Your donors can’t read,” isn’t a commentary on your donors’ eyesight, education or IQ. That’s today’s reality. Everyone’s scanning. Your donors don’t have time to read. - [the most dangerous major donor myth](https://www.oneicity.com/the-most-dangerous-major-donor-myth/) - Ever heard someone say that Major Donors are only motivated by logic and reason? I have. I’ve even heard “experts” say it. The thing is they're wrong. - [4 tips for cutting through the Christmas noise](https://www.oneicity.com/cutting-through-the-christmas-noise/) - December! A month of Christmas buying, ho-ho-hoing, and sale shopping. The US Postal Service is - [what do you do when they won’t let you drive the bus](https://www.oneicity.com/what-do-you-do-when-they-wont-let-you-drive-the-bus/) - The following is the latest entry in the Oneicity Newsletter. I don’t know about you but sometimes I read an article or a blog online and it gets to me. A few weeks ago I read an article that still irritates me... - [5 ways to WOW today’s donors](https://www.oneicity.com/5-ways-to-wow-todays-donors/) - The donor fundraising landscape is changing. A few years ago it was enough to have decent fundraising/admin ratios and an adequate “thank you” strategy. Today's donors want more. - [thanksgiving: easy and hard](https://www.oneicity.com/thanksgiving-easy-and-hard/) - Two things I think you should consider about Thanksgiving (not just "American" Thanksgiving, although that’s on my mind): the first one’s easy, the second, maybe harder. - [fundraising success: the right photos tell the story](https://www.oneicity.com/fundraising-success-the-right-photos-tell-the-story/) - Photos are an imperative in fundraising. The right image makes the case. The problem is that the best images often make us uncomfortable. - [4 questions donors want you to answer](https://www.oneicity.com/4-questions-donors-want-you-to-answer/) - After giving a gift, there are 4 critical questions a donor needs a nonprofit to answer. - [Giving Tuesday](https://www.oneicity.com/giving-tuesday/) - Giving Tuesday is a national day of giving at the start of the annual holiday season. It's a great opportunity for businesses and nonprofits alike! - [Instagram for fundraising and development ](https://www.oneicity.com/instagram-for-fundraising-and-development/) - It’s worth your time today to grab an Instagram app and get an Instagram account for your charity, ministry or nonprofit. - [one simple rule to improve your productivity](https://www.oneicity.com/one-simple-rule-to-improve-your-productivity/) - I bet you’re like me. You struggle to get the right things done. Oh, we’re busy and we’re “productive” in terms of knocking things off our To-Do lists. But it’s depressing to look back on a busy day and realize that you didn’t get done the most important work. - [fundraising success: getting the words right](https://www.oneicity.com/fundraising-success-getting-the-words-right/) - Successful fundraising copy depends upon using the right words. - [improve your fundraising with this one change](https://www.oneicity.com/improve-your-fundraising-with-this-one-change/) - I see one mistake in nearly 100% of the copy, scripts and pitches I review. It’s one mistake that if you can fix it, you’ll see a nice uptick in income. - [fundraising: rock, paper, scissors](https://www.oneicity.com/fundraising-rock-paper-scissors/) - Did you play rock-paper-scissors in your childhood? Read along to see how this connects to your fundraising. - [live by your donor database or die by it](https://www.oneicity.com/live-by-your-donor-database-or-die-by-it/) - Through a sweet story of Leonard and Mary, Steve Thomas talks about the importance of paying attention to your donors and therefore improving donor relationships. - [why you at least have to tinker with Instagram](https://www.oneicity.com/why-you-at-least-have-to-tinker-with-instagram/) - News from a couple of weeks ago: Instagram’s daily users surpassed Twitter’s. I don’t know if that’s a blip or a trend but it got my attention. - [how to make your donors care about what you’re doing](https://www.oneicity.com/how-to-make-your-donors-care/) - It’s a busy, noisy, crowded, distracted, self-absorbed world. You may have wondered how to get and keep your donor’s attention. - [fundraising lessons from comedy night](https://www.oneicity.com/fundraising-lessons-from-comedy-night/) - You wouldn’t think that a comedian could teach you about event fundraising, but they can. Here are 3 key skills you can learn from a stand-up comedian. - [the 5 most important words in fundraising](https://www.oneicity.com/the-5-most-important-words-in-fundraising/) - Not in any particular order here are what I think are the 5 most important words in fundraising. - [finally real-time donor communications](https://www.oneicity.com/finally-real-time-donor-communications/) - Imagine instant, real time relationship-building communications with your donors. I hope it sounds as good to you as it does to me. Technology like that will change everything. - [small celebrations](https://www.oneicity.com/small-celebrations/) - This post is the 200th on the Oneicity blog; it’s a milestone for Hoots and me. We didn’t know what would happen when we leaped in January 2009 with our very first blog post. - [why everything is harder](https://www.oneicity.com/why-everything-is-harder/) - I’ve been drawn into several conversations recently where the theme was something like: “our results are down” or “the economy is finally hurting us.” Often it turns out there's a . . . - [social media strategies you can take to the bank](https://www.oneicity.com/social-media-strategies-you-can-take-to-the-bank/) - I've been struck recently by how differently organizations incorporate social media into their development and marketing departments. Here are 5 practical steps to help your NPO. - [5 signs your fundraising is in trouble](https://www.oneicity.com/5-signs-your-fundraising-is-in-trouble/) - Here are 5 signs that your fundraising might be in trouble -- and believe me it was hard to do only 5! - [you are your message](https://www.oneicity.com/you-are-your-message/) - The viral, connected nature of this world can be good to you and at other times his can kill you. 3 events in the media/online-world stacked up at the end of last week that have me thinking. - [your viral strategy worked . . . good news or bad news?](https://www.oneicity.com/your-viral-strategy-worked-good-news-or-bad-news/) - I’m sure that unless you’re just back from a 3-week dog-sledding expedition across Antarctica, you’re up-to-speed on the Kony2012 video. But just to be sure, here’s a link to the video that started it all - [you know enough about fundraising](https://www.oneicity.com/you-know-enough-about-fundraising/) - I stopped reading “leadership” books last year because I realized that I didn’t need to learn anything new. I needed to actually do more of what I’d already learned. - [what’s the ROI on social media?](https://www.oneicity.com/whats-the-roi-on-social-media/) - A part of our work that continues to grow like crazy is helping clients sort out Social Media — you know that whole “What do we do with FaceBook?” question. - [emotion raises money](https://www.oneicity.com/emotion-raises-money/) - Notice the tagline down at the bottom of this poster . . . “emotions make you move.” And that got me to thinking about how often nonprofits forget that truth. - [facebook timeline: show love to your graphic designer](https://www.oneicity.com/facebook-timeline-show-love-to-your-graphic-designer/) - Graphic designers rejoice! Facebook timeline for pages has been officially announced as a reality. What’s the deal? On March 30th all Facebook pages will be required converted to the new format. Don’t wait 'til the last minute…start considering how the changes will affect your page. So what’s the big change? In one word…visual! The new - [don't forget the bad news](https://www.oneicity.com/dont-forget-the-bad-news/) - The one missing ingredient in most fundraising messaging is the bad news. Hopefully, when you communicate with your donors you help them understand the problem your ministry solves. - [how'd it work out?](https://www.oneicity.com/howd-it-work-out/) - Recently, Seth Godin had one of his usual “poke in the eye” blog posts. The Thomas bottomline out of the post is that many professionals don’t check back to see how things worked out. - [did your online giving grow in 2011?](https://www.oneicity.com/did-your-online-giving-grow-in-2011/) - The juggernaut Blackbaud recently released their report on online giving in 2011. Overall, online giving grew 13% over the previous year. How do you compare? - [The lesson of “fist-pump guy” ](https://www.oneicity.com/the-lesson-of-fist-pump-guy/) - Last week Hoots took me to a Roger Daltrey concert. It was a great night of watching an old rocker give it everything he had. He sang for 2 plus hours without a break. He was spectacular. - [follow up on events to maximize your impact ](https://www.oneicity.com/follow-up-on-events-to-maximize-your-impact/) - Your big fundraising event is over. Whew. Now what? Of course, lots of gift acknowledgments…anything else? How about a nifty follow up email with photos, a video and more good stuff to connect your donors with your organization? - [change the world your way](https://www.oneicity.com/change-the-world-your-way/) - Two people who changed the world died within days of each other last week. One you know, the other you don’t. Both lost valiant battles with pancreatic cancer. - [nonprofit win: maps and cupcakes](https://www.oneicity.com/nonprofit-win-maps-and-cupcakes/) - When I was the client, apparently I always wanted to show our the scope of our work displayed on a map “in some kinda new cool way.” Why? Maps make things real! - [social media is more than facebook](https://www.oneicity.com/social-media-is-more-than-facebook/) - There have been several backchannel conversations with members of our Tribe who say they just aren’t going to use "Social Media," usually referencing Facebook. - [post wisely on facebook or lose your friends](https://www.oneicity.com/post-wisely-on-facebook-or-lose-your-friends/) - We just finished a delightful time sharing with a razor-sharp group of pros at the CLA’s Leadership Academy. One thing we discussed over and over was social engagement. - [nonprofits and QR codes](https://www.oneicity.com/nonprofits-and-qr-codes/) - You’ve seen ‘em, they look like the unattractive love-child of a bar code and a bit-mapped maze — QR Codes. - [save the postage](https://www.oneicity.com/save-the-postage/) - We have a wonderful library here on the island. It’s part of a larger library system. Because of the various economic/governmental/tax whatevers their funding has been cut. - [candidly, i'm tired of "honestly"](https://www.oneicity.com/candidly-im-tired-of-honestly/) - At the risk of slipping into the curmudgeon category, I need to get this off my chest. I started noticing a few months ago how many people tell me something, “Honestly.” - [most major donors don't leave mad](https://www.oneicity.com/most-major-donors-dont-leave-mad/) - One of my favorite presentations to give is “Aunt Ruby’s Rules on Nonprofit Branding.” It deals with the current realities and opportunities for nonprofit leaders. - [snakes are the reason ](https://www.oneicity.com/snakes-are-the-reason/) - Hoots will tell you that I’m not always a consistent rule-follower. Nothing serious, but I don’t always follow every rule. - [marketing lessons from the ice cream man](https://www.oneicity.com/marketing-lessons-from-the-ice-cream-man/) - We live in a wonderful little neighborhood in a small town. I never fail to be surprised at how surprised I am about small-town life. This summer the ice cream truck made an appearance. - [the first time I met Steve Jobs…](https://www.oneicity.com/the-first-time-i-met-steve-jobs/) - FastCompany ran an interesting post last week about Steve Jobs. Because Jobs announced his resignation, there have been a flurry of posts on Jobs’ impact on Apple... - [connecting with high-value donors](https://www.oneicity.com/connecting-with-high-value-donors/) - Everyone is trying to figure out how to connect with high-value donors...and even asking the question: "what is a high value donor?" - [1 day to go!](https://www.oneicity.com/1-day-to-go/) - Can you tell we are excited about this? The kick-off of the Socialicity Series is about much more than just a monthly free webinar. Socialicity is about taking the Oneicity philosophy It's all about relationships® and applying our knowledge, strategy, and neato social media tools to equip nonprofits to genuinely connect with their supporters and - [what are you doing thursday?](https://www.oneicity.com/what-are-you-doing-next-thursday/) - We here at Oneicity love all things social. We follow great thinkers, learn new technologies, and spend hours creating ways to make social media work for non-profits. - [multitasking: turning gold to lead](https://www.oneicity.com/multitasking-turning-gold-to-lead/) - "Multitasking is the alchemy of the 21st Century." How's that for a killer quote? That's from Sherry Turkle, an MIT professor and the author of a new book called "Alone Together" - [CLA 2011 Presentation](https://www.oneicity.com/cla-2011-presentation/) - Today we had a blast presenting out at Christian Leadership Alliance Conference in Dallas: "Social Media Strategies: Building High Value Donor Relationships." - [impostors everywhere](https://www.oneicity.com/impostors-everywhere/) - I just found out about a fascinating syndrome: Impostor Syndrome, a "psychological phenomenon in which people are unable to internalize their accomplishments." - [easter: the big crash](https://www.oneicity.com/easter-the-big-crash/) - Steven Pressfield has written a new book titled: "Do the Work." If you are trying to create, build or overcome anything, I recommend you find a copy of this book. - [what if you could show the impact?](https://www.oneicity.com/show-the-impact/) - This is not an endorsement, but if you want to know what the future of nonprofit marketing/fundraising looks like, take a look at the "See Your Impact" website. - [Oscar-worthy thank you](https://www.oneicity.com/oscar-worthy-thank-you/) - Saying "Thank You" and recognizing people who helped you along the way is as much a part of the Oscars as a gold statue. Tonight I appreciated the way Natalie Portman very specifically said thank you to from top-shelf producers to camera people. - [a lesson in fundraising from a 13-year-old](https://www.oneicity.com/a-lesson-in-fundraising-from-a-13-year-old/) - We're always on the lookout for great fundraising appeals, it's our passion and our business. Here's a fantastic email appeal we received. - [your facebook page is changing](https://www.oneicity.com/your-facebook-page-is-changing/) - In our continuing quest to stay up-to-date on the latest and greatest from Facebook, we wanted to share some key changes that have occurred for Facebook Pages. - [fear and fundraising](https://www.oneicity.com/fear-and-fundraising/) - I've been thinking recently about how fear and fundraising are intertwined. Or maybe I should say, "how fear and unsuccessful fundraising" are intertwined. - [happy 2nd anniversary](https://www.oneicity.com/happy-2nd-anniversary/) - Two years today ago we jumped into the whole blog-o-sphere thing! It was our Inauguration Day. We had no idea how much fun we'd have, nor how tough it would be. - [leadership is personal](https://www.oneicity.com/leadership-is-personal/) - If you have any doubt about how leadership is personal, checkout Steve Jobs. Doesn't matter what you think about the smart folks in Cupertino, CA or their products. The bottomline is that the organization we know as Apple rises and falls on Steve Jobs. Jobs announced he's taking a medical leave. He's continuing as CEO - [there is no “safe” any more](https://www.oneicity.com/there-is-no-safe-any-more/) - I'm not sure there ever was a time when you could play it "safe." Maybe in the "good-old" days. But today, playing it "safe" cannot be an option you consider. - [more budget dollars](https://www.oneicity.com/more-budget-dollars/) - Here's a quick, hypothetical question: You have 25% more budget this year than last year. What will you spend it on to improve your organization's income? - [marketers ruin everything](https://www.oneicity.com/marketers-ruin-everything/) - I think that Rushkoff, over on Mashable, is reacting to the big brands jumping into the Social Media pool and swinging their big checkbooks around. - [our Christmas present to you](https://www.oneicity.com/our-christmas-present-to-you/) - All these warm, fuzzy gingerbread feelings have us in the mood for another special author interview for this week's book giveaway plus a fundraising reminder. - [billions on storage units](https://www.oneicity.com/billions-on-storage-units/) - This week's interview with Seth Godin sparked discussion on the blog, FB page and on the backchannel. One of his comments grabbed the attention of many of our readers. - [what if churches thought like nonprofits?](https://www.oneicity.com/what-if-churches-thought-like-nonprofits/) - Our team has been wondering what would happen if a church thought like a nonprofit. How much could churches could learn from the great, strategic nonprofits? - [Oneicity interviews Seth Godin on fundraising](https://www.oneicity.com/oneicity-interviews-seth-godin-on-fundraising/) - Seth Godin and I go way back. Not that I've actually met him yet but I've been reading Seth Godin's books since about 2000. The book that changed the way I communicated... - [book giveaway: the twenty-piece shuffle](https://www.oneicity.com/book-giveaway-the-twenty-piece-shuffle/) - We're continuing our 8 in 8 book giveaway. And because we're not content to just tell you to read a book, we're giving away the books we recommend. - [online fundraising: who are you anyway?](https://www.oneicity.com/online-fundraising-who-are-you-anyway/) - Your "about us" tab or page could be the single most important section of your website. Maybe, just maybe, more important than your "donate" button. - [8 in 8: world wide rave](https://www.oneicity.com/8-in-8-world-wide-rave/) - Your nonprofit has a website. You have social media. You're ready...now what? Where's all the traffic? How do you get your donors to show up on your website? I - [4thQ fundraising: still time](https://www.oneicity.com/4thq-fundraising-still-time/) - If you're like many, this is THE quarter when you have to deliver income. Much of what you can do, is already planned out and committed. But there's still time to... - [charitable giving doesn't change a thing](https://www.oneicity.com/charitable-giving-doesnt-change-a-thing/) - So it turns out that much of what you and I spend our time on doesn't matter....at least according to Carlos Slim. - [the future of fundraising](https://www.oneicity.com/the-future-of-fundraising/) - Here are my thoughts about about the future of fundraising and nonprofit leadership in the next 10 years. - [8 in 8: Made to Stick](https://www.oneicity.com/8-in-8-made-to-stick/) - Over the next 8 weeks, we'll give away 8 books that we think you should read. "Made to Stick" is just the first. How does 8 in 8 work? Simple. Just comment here... - [interesting new book: the mesh](https://www.oneicity.com/new-book-the-mesh/) - Lisa Gansky has written a fascinating book, The Mesh. It could be one of the hot business books this year. She's getting lots of buzz. And rightly so. - [fundraising takes guts](https://www.oneicity.com/fundraising-takes-guts/) - Guts, indeed. Winston Churchill said "Courage is rightly esteemed the first of human qualities... because it is the quality which guarantees all others." - [to improve nonprofit income think like a donor](https://www.oneicity.com/improve-income-think-like-donors/) - I know you're busy with 4th Quarter madness so I'll do the bottomline first: if you want to improve your net income, think like a donor. Simple as that. - [go small not big](https://www.oneicity.com/go-small-not-big/) - Ever heard the slogan or tagline: "HALF THE PRESSURE, TWICE THE SPEED"? No fair Googling, just hang with me a minute. I hadn't either. If I were guessing... - [social media fundraising now more than ever](https://www.oneicity.com/social-media-fundraising-now-more-than-ever/) - FastCompany alerted me to a study by the Pew Foundation that has pretty amazing implications. The demographic that is adopting Social Media at the fastest rate is.... - [our friends at the post office](https://www.oneicity.com/our-friends-at-the-post-office/) - The July 12 issue of the DMNews headline reads: "Rate increases outrage mailers." The article goes on to note that many NPOs rely heavily on mail to raise funds... - [5 signs you don't love your major donors](https://www.oneicity.com/5signs-you-dont-love-your-major-donors/) - "Love" is a funny word to connect with major donors. And most nonprofits will say they love their major donors. Yet there's an irony there. - [lady gaga, prince and nonprofits](https://www.oneicity.com/lady-gaga-prince-and-nonprofits/) - By popular request, I'm doing the last post in the infamous Lady Gaga series. It's what every nonprofit should know about Lady Gaga and community. - [what lady gaga can teach you about fundraising](https://www.oneicity.com/what-lady-gaga-can-teach-you-about-fundraising/) - Today, as promised, we're talking fashion. More specifically, we're talking about Lady Gaga's look and how that relates to fundraising. - [what lady gaga can teach you](https://www.oneicity.com/what-lady-gaga-can-teach-you/) - I am smiling as I'm thinking about what you and Google are going to think about this blog post. Yep. Nonprofits can learn a few things from Lady Gaga. - [strategy or tactics](https://www.oneicity.com/strategy-or-tactics/) - I believe that we (that's all of us) have gone gaga over "strategy" to our detriment. Now before you get out the pitchforks and torches, hear me out. - [more on text-to-give](https://www.oneicity.com/more-on-text-to-give/) - Over the weekend the Oneicity "backchannel" was full of conversation about text giving and an ad campaign in Austin, Texas. Here are our thoughts. - [text-to-give update](https://www.oneicity.com/text-to-give-update/) - Recently I wrote about this whole text-to-give strategy. Since then, we've had conversations with several nonprofits about it. My bottomline on text giving: just say no. - [CLA 2010 presentations](https://www.oneicity.com/cla-2010-presentations/) - Christian Leadership Alliance (CLA) 2010 was a blast! We had the opportunity to teach, meet great people and connect with old friends. - [social media: free. oops now not free](https://www.oneicity.com/social-media-free-oops-now-not-free/) - Here's why you should be cautious about putting all your content on a social media platform: the rules are constantly changing. - [strategy: social media trumps email](https://www.oneicity.com/strategy-social-media-trumps-email/) - Ready or not, social media is taking off. You've thought that maybe you're imagining it. Nope. You're not. Now I'm thinking we should consider email dead... - [what your donors want: authenticity](https://www.oneicity.com/what-your-donors-want-authenticity/) - Forget fake. Get rid of the pontifications. Skip the corporate-speak. Ditch everything that isn't real. Think about what your donors want! - [oneicity: speaking at CLA!](https://www.oneicity.com/oneicity-speaking-at-cla/) - We're completely pumped about the number of speaking and seminar opportunities that are coming our way. Next week we're off to San Diego to speak at CLA! - [fundraising strategy: facebook](https://www.oneicity.com/fundraising-strategy-facebook/) - To Facebook, or not to Facebook? That is the question many nonprofits are still asking. We say sit on the sidelines at your peril. - [leadership: another unbook group](https://www.oneicity.com/leadership-another-unbook-group/) - A few weeks ago we leaped off a cliff and held our first ever book group via webinar. So we listened and learned and are doing it again next Tuesday, April 13th. - [Easter: weaving and living](https://www.oneicity.com/easter-weaving-and-living/) - I'm fascinated by Persian rugs. Maybe they're called Oriental rugs. Whatever they're called, you know the kind. Deep design. Rich colors. Exotic and mysterious. - [fundraising: for now skip text-to-give](https://www.oneicity.com/fundraising-for-now-skip-text-to-give/) - Let's just get this over with: I'm against what is usually known as "text-to-give" or "mobile giving" for most nonprofits and ministries. - [npo leadership: one key to success](https://www.oneicity.com/npo-leadership-one-key-to-success/) - Here are two seemingly unrelated facts that if you can manage to tie together, you'll immediately improve the way your organization performs. - [a different kind of book group](https://www.oneicity.com/a-different-kind-of-book-group/) - We're test driving our different kind of book group via webinar. Unlike most groups, we'll read the book for you and point you to the applications for your NPO. - [npo leadership: hearts and money](https://www.oneicity.com/npo-leadership-hearts-and-money/) - I am constantly jotting myself notes and marking quotes to use later. Occasionally I will find some words written in my notebook that are mysterious to me. - [what your donors want: experience](https://www.oneicity.com/what-your-donors-want-experience/) - Today's thinking about nonprofits and their donors is influenced by Molly the barn owl. If you've missed out, Molly is a new mom owl living live on the web. - [what your donors want: transformation](https://www.oneicity.com/what-your-donors-want-transformation/) - If you don't know what the people who will fund your mission want, then you will not have as much funding as if you actually considered them in your planning. - [npo leadership: working at the factory](https://www.oneicity.com/npo-leadership-working-at-the-factory/) - Seth Godin, the great the thinker/author/provocateur wrote today about modern factory. He's recently written a series of posts that deal with working and... - [npo leadership: a bit of a round up](https://www.oneicity.com/npo-leadership-a-bit-of-a-round-up/) - Today it's a "clean out the refrigerator" kind of post. Several things to put in front of you. Join in, you make us better by letting us know what you're thinking. - [leadership: what do you worry about?](https://www.oneicity.com/leadership-what-do-you-worry-about/) - I'll confess, I'm a worrier. I'm better than I used to be but I still worry. I had a conversation recently with a great leader who was talking about feeling worried. - [fundraising: will facebook help?](https://www.oneicity.com/fundraising-will-facebook-help/) - Depending on who you listen to, Facebook will either completely revolutionize your fundraising or it is a complete waste of your time. Most of us are in the "somewhere in between" camp. - [fundraising: event planning](https://www.oneicity.com/fundraising-event-planning/) - Many charities host annual event fundraisers -- dinners, auctions, desserts, breakfasts, and more. Before you go very far ask yourself a few questions. - [strategy: bonding not branding](https://www.oneicity.com/strategy-bonding-not-branding/) - Last post I ran a series of “think this, not that” rants. One line in particular started more than a few, “nice line, but what does that mean?” conversations. - [npo leadership: think this not that](https://www.oneicity.com/npo-leadership-think-this-not-that/) - In no particular order, here's my incomplete list of what we all need to be thinking about if we want to make things happen in this new decade of ours. - [the truth about zero fundraising costs](https://www.oneicity.com/the-truth-about-zero-fundraising-costs/) - What does the the phenomenon of charities using: "100% of your gift will go to Haiti" strategy to raise money really mean? - [fundraising: Haiti round up](https://www.oneicity.com/fundraising-haiti-round-up/) - The buzz about the Haiti-effect on fundraising in 2010 is growing nearly as fast the number of dollars that are being raised for relief. - [online fundraising: overwhelming stats](https://www.oneicity.com/online-fundraising-overwhelming-stats/) - If you had any doubts that the whole Internet thing is completely out of control, allow me to blow your mind. - [npo leadership: how did you do?](https://www.oneicity.com/npo-leadership-how-did-you-do/) - 2009 is in your rearview mirror now and you're stepping out boldly into 2010. And I'm curious to know about your personal metrics for 2009. - [fundraising: integration explained](https://www.oneicity.com/fundraising-integration-explained/) - So exactly what does an 'integrated income solution' look like? Sean Cocoran with Forrester Research had a terrific post that helps illustrate our point. - [online fundraising: 5 easy improvements](https://www.oneicity.com/online-fundraising-5-easy-improvements/) - Here's my list of "suggestions" from our 2009 online giving experience. If you'll follow my suggestions, your income online will improve. - [npo leadership: look back](https://www.oneicity.com/npo-leadership-look-back/) - Think back on 2009 the whole year as you experienced it. If this were January 2009, what would you do differently, knowing what you know about the year ahead? - [npo leadership: make a 2009 list](https://www.oneicity.com/npo-leadership-make-a-2009-list/) - Here's one thing you can do today that will make 2010 better: make a list of all the things what you wish had been different in 2009. - [fundraising: you can't lie](https://www.oneicity.com/fundraising-you-cant-lie/) - How does Fox network's "Lie to Me" connect with fundraising and nonprofit management? Your donors can use subtle clues to spot the "truth" about your organization. - [sesame street: aging gracefully](https://www.oneicity.com/sesame-street-aging-gracefully/) - Where were you November 10, 1969? November 10, 1969 the first episode of strange new children's program aired featuring singing puppets... - [social media for nonprofits webinar](https://www.oneicity.com/social-media-for-nonprofits-webinar/) - Oneicity webinar coming Wednesday Nov 11: How to Use Social Media to Revolutionize Nonprofits and Causes. Hope you can join us! - [npo leadership: hello](https://www.oneicity.com/npo-leadership-hello/) - Today we're combining a blog post and our Good Job Monday because I think you'll be inspired. - [fundraising letter: easy template](https://www.oneicity.com/fundraising-letter-easy-template/) - Our take on 7 easy steps to writing a successful fundraising letter, plus 2 more steps and...a Venn Diagram. - [state registration: what you need to know](https://www.oneicity.com/state-registration-what-you-need-to-know/) - Today, we're blessed to have bring you an interview with Tony Martignetti, Esq. on state registration. Tony tells us what we need to know. - [4th quarter: not too late](https://www.oneicity.com/4th-quarter-not-too-late/) - Bottomline: It's not too late. And here are 6 good strategies that can improve your fundraising income before the end of the year. - [blogging: 4th quarter craziness](https://www.oneicity.com/blogging-4th-quarter-craziness/) - How do you deal with the crazy 4th Quarter? What steps do you take to avoid getting buried by the busy season? - [nonprofits: where's the leadership?](https://www.oneicity.com/nonprofits-wheres-the-leadership/) - Whoa, Seth Godin fired off one of his usually insightful and provocative posts, and this time he strayed into talking about nonprofits. - [fundraising: 1 startling fact](https://www.oneicity.com/fundraising-1-startling-fact/) - An important strategy for improving fundraising is startling your donors with an amazing, surprising fact about your work. - [improved fundraising: illustrating the X](https://www.oneicity.com/improved-fundraising-illustrating-the-x/) - Your nonprofit must “frame” for me as a donor what my gift of a dollar (or $10 or $100) will do. And here's a nice example thanks to the Elm Grove PD. - [data purity and your fundraising](https://www.oneicity.com/data-purity-and-your-fundraising/) - When you can no longer manage relationships because there are too many people for you to really "know" then you have to be really serious about data hygiene. - [boost nonprofit web traffic](https://www.oneicity.com/boost-nonprofit-web-traffic/) - The first question you should ask when someone says "I can double traffic to your website" is: "Why?" - [Chris Brogan on nonprofits](https://www.oneicity.com/chris-brogan-on-nonprofits/) - Today we're pumped that we have an interview with Chris Brogan, co-author of "Trust Agents" an insightful analysis of how "trust" has become a key currency. - [what nonprofit leaders should know](https://www.oneicity.com/what-np-leaders-should-know/) - We regularly hear from people who either want to break into the nonprofit sector or who are looking to advance in nonprofit leadership...asking "what should I know?" - [phoenix rescue mission and social media](https://www.oneicity.com/prm-and-social-media/) - We are interviewing nonprofits about how they use social media. Today, we're honored to interview the E-Communications Coordinator for Phoenix Rescue Mission. - [3 social media facts you can't ignore](https://www.oneicity.com/3-social-media-facts-you-cant-ignore/) - Social media is all the rage but many nonprofits haven't made this new and important tool part of their communications toolbox. - [100th blog post: video premiere](https://www.oneicity.com/100th-blog-post-video-premiere/) - We've blogged 99 times about fundraising for nonprofits, social media, major donors and nearly everything else associated with nonprofits. As we usually do, we're stepping out there with something bold, a video blog post. We recommend video to our clients because it's a powerful tool for taking your donors and prospects to you work. But - [specific fundraising success](https://www.oneicity.com/specific-fundraising-success/) - Specifics improve fundraising. Telling your donors and prospects exactly what you do and exactly what will happen if they give you a gift will lift your income. - [David Meerman Scott on nonprofit marketing](https://www.oneicity.com/dmscott-on-nonprofit-marketing/) - Today we're thrilled to share our interview with David Meerman Scott, marketing strategist, keynote speaker, seminar leader and author of World Wide Rave. - [10 signs your npo is dying](https://www.oneicity.com/10-signs-your-npo-is-dying/) - After years of working with nonprofits, I'm startled by how many organizations seem OK on the outside but are really seriously unhealthy on the inside. - [intro to data visualization](https://www.oneicity.com/intro-to-data-visualization/) - What is data visualization? Simply put it's a visual and meaningful representation of your data. It's much, much more than an excel chart or data table. - [6 keys to viral video](https://www.oneicity.com/6-keys-to-viral-video/) - Many nonprofits want to produce viral videos for online fundraising. Here 6 keys to unlock viral video for your nonprofit. - [trademarking your brand on facebook](https://www.oneicity.com/trademarking-your-brand-on-facebook/) - We got our Facebook personalized URL when when the page wasn't published and we had only 3 fans! So how'd we do it? - [ignore equality to boost fundraising](https://www.oneicity.com/ignore-equality-to-boost-fundraising/) - If you want to improve your net income through direct mail begin by not treating all donors equally. - [nonprofit branding quiz](https://www.oneicity.com/nonprofit-branding-quiz/) - Today we're unveiling the Oneicity Nonprofit Branding Quiz. I hope you studied, because it's a tough one. Question 1. Who determines the meaning of your brand? - [nonprofit branding simplified](https://www.oneicity.com/nonprofit-branding-simplified/) - Nonprofits often think they're too busy to worry about branding. The reality is that in its most pragmatic form branding is all about relationships. - [taglines for nonprofits](https://www.oneicity.com/taglines-for-nonprofits/) - A classic component of branding is the tagline. A tagline gives you the opportunity to memorably describe your uniqueness and lock that in your donor's mind. - [7 social media traps](https://www.oneicity.com/7-social-media-traps/) - Before you take the Social Media plunge, remember these 7 things Social Media traps - [facebook is like a picnic](https://www.oneicity.com/facebook-is-like-a-picnic/) - The various social media platforms aren't as easy to classify as direct mail or newsletters. So, analogies, metaphors and similes come in handy. - [free social media concept](https://www.oneicity.com/free-social-media-concept/) - For nonprofits or ministries, we have to learn to think differently about abundance and scarcity. There are great examples in Chris Anderson's new book "Free." - [facebook for nonprofits part 2](https://www.oneicity.com/facebook-for-nonprofits-part-2/) - I want friends who love our mission and will be good for me and for the nonprofit. How does a CEO who's leading a charity deal with finding friends on Facebook? - [facebook for nonprofits](https://www.oneicity.com/facebook-for-nonprofits/) - Facebook is a core marketing platform for nonprofits that you can't ignore because of its pre-donor acquisition, donor involvement and fundraising potential. - [the google facebook war](https://www.oneicity.com/the-google-facebook-war/) - Facebook continues rapid growth, which means huge increase in traffic, especially among those age 35 and up. Who will win the search "war": Facebook or Google? - [twitter stats analyzed](https://www.oneicity.com/twitter-stats-analyzed/) - Turning the subjective to objective: we analyze the stats reported in Hubspot's June 2009 State of the Twittersphere report and give you insights for your npo. - [blogging dead?](https://www.oneicity.com/blogging-dead/) - There are some conversations around the Internet hallways that blogging as a social media strategy is dead (or antiquated or passe). Do you think it's dead? - [hoots and thomas: married?](https://www.oneicity.com/hoots-and-thomas-married/) - One of the greatest blessings in our lives is getting to work together. As we began Oneicity we didn’t hide it, but we didn’t talk it about until.. - [social media round up](https://www.oneicity.com/social-media-round-up/) - Today I'm cleaning out the refrigerator and creating a little social media stew. Here are three quick social media items to begin your week... - [ask your agency #1](https://www.oneicity.com/ask-your-agency-1/) - The most important question you must ask your agency or consultant is: "Are our values in alignment?" Said another way: "Is what is important to me, important to you?" - [social media marketing 101](https://www.oneicity.com/social-media-marketing-101/) - Social media marketing describes a systematic process of acquiring, creating, developing, maintaining and participating in online relationships. - [boring strategies work](https://www.oneicity.com/boring-strategies-work/) - Here are 3 boring, blue-collar, old-fashioned, dependable, back-to-basics fundraising strategies that will help generate income in a tough economy - [ask your agency #7](https://www.oneicity.com/ask-your-agency-7/) - Your world is far too unique and complex to settle for a solution that "works" for another organization. It doesn't matter if you are large or small... - [the key fundraising factor](https://www.oneicity.com/the-key-fundraising-factor/) - There is one critically important factor for evaluating results from your fundraising. This single piece of information is often overlooked. The key is always... - [story trumps strategy](https://www.oneicity.com/story-trumps-strategy/) - If you're marketing or fundraising for an organization and have to choose between a great strategy and a great story, choose the story every time. - [ask your agency #2](https://www.oneicity.com/ask-your-agency-2/) - You need someone working for you who will not only tell you the truth, they'll tell you when you're making a mistake. Or even when THEY make a mistake... - [THE fundraising copy question](https://www.oneicity.com/the-fundraising-copy-question/) - Your fundraising copy always asks one question—the Big Fundraising Question. Even if you don’t realize it, you’re asking it. If you answer the Big Fundraising - [you aren't your donors](https://www.oneicity.com/you-arent-your-donors/) - An easy mistake to make in fundraising and marketing for nonprofits is to think that all your donors are like you. What you like, they like. What you respond to... - [good job: aqubanc and donor.com](https://www.oneicity.com/good-job-aqubanc-and-donorcom/) - Oneicity is very pleased to tell you about our friends over at Aqubanc and donor.com who have formed a partnership to make your work a little bit easier... - [online fundraising: SEO basics](https://www.oneicity.com/online-fundraising-seo-basics/) - Yesterday I mentioned search engine optimization (SEO) in the discussion on improving your online fundraising. SEO is taking the steps you can to improve - [get people to your website](https://www.oneicity.com/get-people-to-your-website/) - Today I'd like you to think about where people hear about your website. ForeSee Results surveyed 2,000 respondents to find the top reasons how people hear... - [beware: twamway](https://www.oneicity.com/beware-twamway/) - To be able to best recommend to our clients how to use Twitter, Oneicity has been using a variety of Twitter tools and techniques to gain more followers... - [how to improve website traffic](https://www.oneicity.com/how-to-improve-website-traffic/) - We're going to focus on some easy, but overlooked basics on easy, cost-effective ways you can increase your online donations. - [ask your agency #6](https://www.oneicity.com/ask-your-agency-6/) - "Is your data secure?" This is question #6 in our "Ask your agency" series. One of the most important assets you have is your donor information... - [direct mail: dead and alive](https://www.oneicity.com/direct-mail-dead-and-alive/) - Direct mail...it's wanted dead and alive! So here are two secrets about direct mail fundraising and six things for you to do about it. - [good job jason alba!](https://www.oneicity.com/good-job-jason-alba/) - in honor of "good job monday" we celebrate the third anniversary of www.jibberjobber.com with our friend Jason Alba. - [ask your agency #9](https://www.oneicity.com/ask-your-agency-9/) - Number 9 on the list of Top 10 Questions You Must Ask Your Agency or Consultant: "Do you walk the walk?" - [ask for the gift](https://www.oneicity.com/ask-for-the-gift/) - I don't want to put words in anyone's mouth but there was this theme running through the conversation yesterday that asking for money is a bad thing. - [hunger is boring](https://www.oneicity.com/hunger-is-boring/) - Hoots batted me a blog link yesterday. Ed Nicholson over at Tyson Foods had this thought in his blog, "Please send us another ten dollars. It will help feed..." - [how to blog with no time](https://www.oneicity.com/how-to-blog-with-no-time/) - Most ministry leaders and nonprofit executives don't have time to spend on blogging or social media in general. Read these 5 tips on how to blog with no time. - [1 fact to improve your website](https://www.oneicity.com/1-fact-to-improve-your-website/) - One simple truth to improve your website design: according to Nielsen Online, Americans average 56 seconds on a webpage before they click off. You can find more details here. 56 seconds, that's not much time on your precious webpage. Here's how to make that statistic work for you rather than against you: 1. Edit ruthlessly. - [ask your agency #4](https://www.oneicity.com/ask-your-agency-4/) - Today, in our series of questions you need to ask your agency or consultant, we poke around about integration. Just ask them: "How do you integrate fundraising and marketing: online/offline; analytics/strategy; traditional media/social media for me?" Gone are the days when you could risk having separate messaging or branding. Big or small, you must have - [100 Days](https://www.oneicity.com/100-days/) - The Oneicity blog is 100 days old! Oneicity existed before that, but our blog was our coming out party! Our first blog post was on Inauguration Day--January 20, 2009. In his 100-day press conference, a member of the press corps asked President Obama what had surprised him, enchanted him, surprised him and troubled him since - [live facebook stats](https://www.oneicity.com/live-facebook-stats/) - In the category of addictive information for those of us who are chart junkies, check out this cool tool. The map presentation looks like what Google Analytics gives us plus a few basic lists and demographic pie charts. You can check up-to-date stats on users with age and gender breakouts. I spent way too much - [affordable online video](https://www.oneicity.com/affordable-online-video/) - Online video is the killer application these days. We've talked about great uses and opportunities--most recently talking about Susan Boyle of Britain's Got Talent. We're recommending everyone dip a toe in the water and try it (Oneicity is even dabbling a bit). Here are a couple of links to inspire you: Charity Water. Seth Godin. - [good job monday](https://www.oneicity.com/good-job-monday/) - The Twitter community has a tradition called "Follow Friday" where they promote fellow twitterers who do good work. If you're not familiar with it, drop Hoots a line here and she'll bring you up to speed (or you can read about the origins of Follow Friday here). You need to do something similar in your - [ask your agency #8](https://www.oneicity.com/ask-your-agency-8/) - "How will the new 990 reporting requirements change the way your billing looks to my donors?" This is the 4th post in our series of questions you need to ask your agency or consultant. This one is tricky and you'll have to wade through some disclaimers. But stay with us, if you don't, you may - [white mail: don't ignore it](https://www.oneicity.com/white-mail-dont-ignore-it/) - White mail. Is it the proverbial elephant in your fundraising room? Is it something that is so big everyone in your ministry can see it but no one knows what to do about it? You cannot afford to ignore this elephant. So don't. Our definition: White mail is passive income from unknown sources. Why is - [a deadly social media mistake](https://www.oneicity.com/a-deadly-social-media-mistake/) - Want to know the most deadly social media mistake your organization can make? Hang on, it's coming, but first some statistics: Harris Interactive recently reported that 51% of Americans don't use the key social media platforms like Facebook, MySpace and Twitter. Twitter has the lowest penetration rate at around 5%. Some of the interesting conclusions - [online video tidal wave](https://www.oneicity.com/online-video-tidal-wave/) - Visual Measures, among others, reports on their blog that the Susan Boyle video has reached over 100 million views on YouTube in just a few days. Amazing huh? A few thoughts: 1. First, it's a great story. It's that simple. I'm cynical enough that I have to at least allow for it not to be - [crm fundraising gone wrong](https://www.oneicity.com/crm-fundraising-gone-wrong/) - CRM stands for Customer Relationship Management. Here's the detailed definition from Wikipedia. The Hoots-Thomas overly simple definition is: building a relationship with the customer or constituent or donor using what we know about them. CRM is HOT, HOT, HOT in terms of improving return on investment and increasing net income. It is good stuff! We've - [ask your agency #10](https://www.oneicity.com/ask-your-agency-10/) - This is the third post in our "Ask your agency" series. Today we're sharing question number 10. Below this post you’ll see links to the previous posts in this series. The Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or - [a purl for aunt ruby](https://www.oneicity.com/a-purl-for-aunt-ruby/) - Yesterday we introduced my Aunt Ruby as our online donation tester. Today I want to make sure you know of a way that might help all the Aunt Rubys give online more comfortably--while making them feel special. The strategy uses a PURL--Personalized URL--not the knitting stitch. You've probably seen these in various hotel industry offers - [optimize online fundraising](https://www.oneicity.com/optimize-online-fundraising/) - Want to generate more donations through your website? Your Aunt Ruby holds the key. Everyone talks about social media, search engine optimization (SEO), online video and all sorts of other cool technology. BUT if your Aunt Ruby can't give easily an online gift, you're wasting your time with all that stuff. You don't have an - [twitter tag cloud](https://www.oneicity.com/twitter-tag-cloud/) - We know it's true: "Every picture tells a story." and "A picture is worth a thousand words." Well this fun Twitter application called Twitter Sheep tells a fabulous story worth a thousand words! Simply submit your Twitter username and voilà! a tag cloud of the bios from the people in your "flock." Here's the Oneicity - [to lift your monday](https://www.oneicity.com/to-lift-your-monday/) - We're starting the week by lifting your eyes to the horizon and reminding you that it isn't the critics who count--it's the men and women like you who are leading ministries in tough times, who are caring for donors, who are figuring out how to use new tools to raise money and who are turning - [can't wait for easter](https://www.oneicity.com/cant-wait-for-easter/) - Finally. Easter is nearly here. Boy do I need Easter. Every year I wait for Easter like 10-year-olds wait for Christmas. Easter is my reminder, my marker. Easter is the real-live anniversary of the day when heart-sick disciples found angels instead of the body of their teacher and friend. It is THE day, that Mary - [what is twitter anyway?](https://www.oneicity.com/what-is-twitter-anyway/) - We hear this question from our clients a lot. What is Twitter? Why should I use it? How will it help my ministry? There are many Twitter experts like Laura Fitton (@Pistachio) for one. A few of my favorite non-profits using Twitter are Phoenix Rescue Mission (@phxmission), Miriam's Kitchen (@miriamskitchen) and Helen Ross, Executive Director - [10 leadership must-reads](https://www.oneicity.com/10-leadership-must-reads/) - I had a great meeting tonight with one of the most well-read and engaging Christian leaders I've ever known. His favorite books were a constant topic that had me adding to my list of must-reads. And after telling Hoots about the meeting, she asked me to list my top 10 non-Bible must-reads for those who - [twestival: follow up?](https://www.oneicity.com/twestival-follow-up/) - The charity:water/Twestival guys are back with more social media fundraising goodness and a bit of confustival (that's the combination of confusion and twestival) for me. You remember, don't you? Twestival--the international social media event to benefit charity:water. Here's the sequence of our blogs on the topic. February 2: Twestival: Sorry not fans February 12: Twestival:Seattle - [ask your agency #5](https://www.oneicity.com/ask-your-agency-5/) - Next post in our "Ask your agency" series... Today we're sharing question number 5. Below this post you’ll see links to the previous posts in this series. The Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or marketing you have - [donor vs. ministry](https://www.oneicity.com/donor-vs-ministry/) - Katya over at Network for Good was inspired by the same video we were -- you may have seen it -- the one where Microsoft shows how consumers are evolving and advertisers are not necessarily keeping up? If you haven't it's worth a watch. You can see it here. (By the way, if you haven't - [power of online video!](https://www.oneicity.com/power-of-online-video/) - Our buddy Jake pointed out a cool new feature on YouTube in his Masterworks blog post the other day. Now you can add a "call to action" (give, sign-up for a newsletter, etc.) in the lower third of your video. Here's Charity:Water's video that's a good example. Watch for that little "Ad" button in the - [domain name 911](https://www.oneicity.com/domain-name-911/) - Last Thursday we wrapped up a web redesign for a client. Good looking site, easy updating, great price and perfect for the strategy. We sent out the announcement email and began to plan for the next stage. Friday morning, we had set aside some time to do some planning on Oneicity's future. While we were - [ask your agency #3](https://www.oneicity.com/ask-your-agency-3/) - We've had some fascinating discussions recently with clients and prospective clients. Because of some of those conversations, we're starting a new series of posts: The Top 10 Questions You Must Ask Your Agency (or Consultant)! If you use a consultant or an agency to help with your fundraising or marketing you have to ask these - [let there be light](https://www.oneicity.com/let-there-be-light/) - Don't know about you, but we've had some crazy weather for our area this winter. Usually we're lucky if we get snow. This year we got more than our share. OK, sure, not like a "Chicago winter," but abnormally cold and snowy for us. Usually we have lots of cold, gray skies and enough rain - [6 words only!](https://www.oneicity.com/6-words-only/) - Legend has it that Hemingway was once challenged to write a story in only six words. His response? “For sale: baby shoes, never worn.” Intriguing isn't it? In 2006, SMITH Magazine re-ignited the concept by asking its readers for their own six-word memoirs. Blogs, a book and video followed. (Be warned it is a secular - [what i'm worth](https://www.oneicity.com/what-im-worth/) - In June 2008, I went online and bought two pair of running socks as a father's day gift for my husband. Following that purchase, I received some semi-regular e-mail correspondence from that company. Mostly they sent offers of free shipping or instant savings if I would buy again. Alas, I did not buy again. Fast - [two weeks out and back](https://www.oneicity.com/two-weeks-out-and-back/) - Wow, we can't believe how quickly the last two weeks have passed. The Oneicity team reached maximum capacity--a huge presentation and several major projects all came together at one time. We had to take care of our clients first. But we learned some valuable lessons that apply to ministry as well to as our world. - [will it raise money?](https://www.oneicity.com/will-it-raise-money/) - Tom Dickson believes in his blender. He's all over YouTube and his own website showing off the power of his blender. And after watching a couple of his videos, I have to tell you, it is quite a machine. Check out the video and then let's talk about what this has to do with fundraising - [revolutionary fundraising ideas](https://www.oneicity.com/revolutionary-fundraising-ideas/) - Our friends over at The Chronicle of Philanthropy are throwing a wonderful webinar—FUND-RAISING IN THE RECESSION: Surviving the Recession—10 Ideas for Raising Money. Great idea. Really long title. One huge problem: Ummm…there’s a recession (or as we prefer to call it, "that economic disturbance that shall not be named"). The comments on their blog have - [you make the difference today](https://www.oneicity.com/you-make-the-difference-today/) - How will you make it through this difficult economy? I made the mistake of listening to about 20 minutes of network news yesterday on the way home. There were three stories in that time that completely depressed me. These features all had the theme: “the unemployment situation is so bad that no one can believe - [show passion for your cause](https://www.oneicity.com/show-passion-for-your-cause/) - Too many times we try to convince our donors and potential donors to give just by citing pale facts and dry stats. What's needed is a call to arms, speech filled with passion, stories infused with emotion and a full measure of intensity. Once your messaging is passionate, then, and only then, backfill with the - [more income from direct mail!](https://www.oneicity.com/more-income-from-direct-mail/) - This week we’re talking about 5 steps for producing direct mail fundraising that work! And by “work,” I mean that it brings consistent net income for your ministry or non-profit. Gone are the days when it was easy to raise money in the mail. In spite of my pronouncements that mail is dead (maybe “on - [twestival update: week 1](https://www.oneicity.com/twestival-update-week-1/) - A week has passed since the big Twestival! I’m still thinking about social media and donor acquisition, charity:water and the chorizo stuffed mushrooms at the Spitfire Grill. Interestingly, since my participation in the charity event, with the exception of the online discussions I had with Doug and Mike the organizers of the Seattle event, as - [only one donor](https://www.oneicity.com/only-one-donor/) - What if you had only one donor? Really. What if your organization or ministry was funded by only one donor, how would that change things? - [blogging: the finish line](https://www.oneicity.com/blogging-the-finish-line/) - Whew! We're finishing our marathon 3-part series on the common denominators for successful blogs. The first four denominators are: 1. Publish constantly. 2. Have a team. 3. Get creative with content. 4. An attitude. Next in line... 5. Be visual. Every single blog on the worldwide top 10 list features at least one image or - [blog deux: ne le faites pas](https://www.oneicity.com/blog-deux-ne-le-faites-pas/) - Yesterday I recommended lying down until the urge to blog passed and then went on to give the start of our 6 common denominators of better blogs. Thanks for stopping back by. The first two denominators were: 1. Publish Constantly. No matter what. 2. Have a team. As they say: Many cooks make the soup - [don't start a blog](https://www.oneicity.com/dont-start-a-blog/) - That's my advice and I'm sticking to it. Don't. If you're thinking about starting a blog, just don't. Lie down in a dark room until the urge passes. Here's a news flash—it is much easier to read blogs and think about blogging than to actually blog. (I know you knew that, but it is something - [twestival:seattle report](https://www.oneicity.com/twestivalseattle-report/) - I hopped the ferry last night and attended the Seattle Twestival! The event was at the Spirtfire Grill in the Belltown neighborhood. The organizers were estimating that there were about 150 there. It was a young crowd and wired crowd. Nearly everyone had their device of choice in hand—my very rough estimate was that iPhones - [google: you](https://www.oneicity.com/google-you/) - You are who google says you are. According to a July 2008 Nonprofit Times article, after receiving a piece of direct mail, 44% of the people who receive it will look up the sending organization online. That's a big increase from the 25% mark in 2005. That increase cuts across every demographic, so don't get - [your donors want this](https://www.oneicity.com/your-donors-want-this/) - Give me 8 minutes and I'll radically improve the income you receive from your donors. And they will be delighted. It'll be a good investment. Guaranteed or double your money back. Ready? Start the timer. *0:00 to 1:00* Take a minute. Think about what you are asking your donors to do. Are you asking them - [social media excitement](https://www.oneicity.com/social-media-excitement/) - The Chronicle of Philanthropy is hosting a pretty lively discussion on social media, the Tipjar issue and general self-promotion. Much of it is the same kind of discussion we had here last week—with a side-order of defensiveness. Give it a look. Let us know what you think. Hoots and Thomas - [when net isn't net](https://www.oneicity.com/when-net-isnt-net/) - I’m infamous for my “you can’t write a check on gross” stance. But I’ve recently run into the situation where Net Income, my focus, wasn’t really Net Income. Here’s how it happens. Many ministries and non-profits will do work in-house. Sometimes it is “lick-and-stick” work—adding postage or stuffing newsletters into envelopes. Others will handwrite the - [c'mon and dance](https://www.oneicity.com/cmon-and-dance/) - About 3 weeks ago (January 15), over 200 people burst into spontaneous dance in London's Liverpool Street Train station. It was a viral marketing campaign created by Saatchi & Saatchi for T-Mobile (Hey, "Saatchi & Saatchi" there's another tough to pronounce brand name!) Watch the video, if you're not dead you'll smile. Don't miss the - [hunday like sunday](https://www.oneicity.com/hunday-like-sunday/) - In naming our company "Oneicity," we ignored one of the tenets of classic, old-school branding--"the never choose a name that could be mispronounced or misunderstood" rule. Actually, we didn't just ignore that rule, we ignored it with reckless abandon. Oneicity certainly can be mispronounced but so can Nike (does it rhyme with Mike?) and don't - [twestival: sorry, not fans](https://www.oneicity.com/twestival-sorry-not-fans/) - As long as we’re jumping off the band wagon and swimming completely upstream on the popular social media fundraising strategies, we’re going for the whole enchilada with this post. Consider this is our “The Emperor Has No Clothes” post. charity:water is announcing a twestival (tweeting+festival). Mashable is joining in. The idea is to build awareness - [socialvibe and fundraising](https://www.oneicity.com/socialvibe-and-fundraising/) - Linkin Park and SocialVibe.com recently released a video to ask people to help raise $25,000 for Haiti. The SocialVibe member with the highest number of recruits will be flown to Los Angeles to meet Linkin Park in their studio while they record their new album this spring. You can watch the video here. Here’s the - [mail is dead...](https://www.oneicity.com/mail-is-dead/) - Mail service as we know it is headed for extinction. Maybe not today or tomorrow, but it is a only a matter of time. Don’t believe it? Here are two items for you: First. Budget deficits could force the US Postal Service to eliminate one delivery day, Postmaster General John E. Potter told Congress today. - [stop talking about yourself](https://www.oneicity.com/stop-talking-about-yourself/) - Here's another quick and easy thing to do to improve your non-profit's income: Quit talking about yourself. Simple as that. It seems strange, but your donors really don’t give to support you or to pay your the light bill or help you accomplish your grand dreams...or worse, solve your budget woes (they have their own - [a 7-minute income solution](https://www.oneicity.com/a-7-minute-income-solution/) - Want to know one thing you can do to improve your ministry or charity's income--no matter what your role--from CEO to data entry person? Without fail, talk to a donor every day. Call them. Yeah, just call them. I know this isn't as cool as social media or as high tech as an email blast, - [good news about bad news](https://www.oneicity.com/good-news-about-bad-news/) - Saw this on an office white board the other day: "No institution will go through fundamental change unless it believes it is in deep trouble and needs to do something different to survive."—Thomas Friedman. One of the good things to come out of the recent financial downturn (I try to avoid that "R" word) is - [why aren't you listening to me?](https://www.oneicity.com/why-arent-you-listening-to-me/) - I recently gave a small gift to an organization whose identity I'll disguise because of their bad behavior--they're a national disease-curing group you've probably heard of. I'd like to write them a letter but I'm not sure it would do any good. So the net effect of my donation is down the tubes because of - [you decided to be boring?](https://www.oneicity.com/you-decided-to-be-boring/) - Seth Godin had a great post a few days ago. The “Thomas” synopsis is: If people in the marketplace aren’t talking about you, it is because you’re boring. He goes on to make the point that we’re boring because we choose boring because it is safer and easier (still my translation). You can read it - [national redo day](https://www.oneicity.com/national-redo-day/) - I promise this is the last of the inaugural blog posts, but I can’t resist one more. This concerns the redo of the swearing in of President Obama. Set your politics aside and stay with me. You know that Chief Justice Roberts and President Obama had, as Hoots would say, a “moment” during his swearing - [fundraising in tough times](https://www.oneicity.com/fundraising-in-tough-times/) - Many ministries and non-profits were hit hard by the economic crash of 2008. But not every one. One of Oneicity’s new clients doubled its net income from direct mail in the 4th Quarter of 2008 when compared to 4th Quarter of 2007. Right in the middle of the crashing economy, they doubled their NET income! - [inauguration day](https://www.oneicity.com/inauguration-day/) - Inauguration Day 2009. An inauguration is an installation of newcomers. Today our country gets a new president. And today, Oneicity launches its blog and website. For many, Barack Obama represents hope for a new future. For some, today is a day of sadness. But whatever the emotions, it is a monumental day, a beginning, a ## Pages - [Home](https://www.oneicity.com/) - Fundraising and Marketing for Nonprofits Income solutions for YOUR MINISTRY Let’s Talk You don't have to settle for fundraising that's expensive, embarrassing or inadequate. We specialize in customized fundraising and marketing. We provide direct mail, websites, email marketing, donor acquisition and income problem solving. IF YOU'RE LOOKING FOR PROBLEM SOLVERS AND RESULTS, YOU'VE COME TO - [Worth Sharing](https://www.oneicity.com/worth-sharing/) - Worth Sharing IF YOU'RE LOOKING FOR PROBLEM SOLVERS AND RESULTS, YOU'VE COME TO THE RIGHT PLACE. We can’t solve every problem. But we do know how to deliver results for our clients. You deserve a partner, not just a vendor. We’re passionate about building the relationships with your donors that deliver the results you need. - [Contact](https://www.oneicity.com/contact/) - Contact There is no substitute for creative messaging that tells the story of how lives are changed. Telling donors of life-changing ministry with Oneicity’s strategy and creative work lifts revenue in significant ways. Let's get started Interested in learning more about a way of going about fundraising that works? We’d love to meet you and - [Services](https://www.oneicity.com/services/) - SERVICES The world has changed, has your fundraising? Donors are more distracted than ever before. That means you are facing more competition for donor attention…and dollars. What used to work isn’t good enough. But pie-in-the-sky fads aren’t the solution either.You know that.If you’re ready for more than buzzwords and sales pitches, we might have what - [About](https://www.oneicity.com/about/) - ABOUT ONEICITY different in a good way When you need help with fundraising, you want people you like and can solve your problem. It’s more than the best pitch deck or lowest price. You have to find “your people.” That’s people you trust, and people you think can deliver for you.Check us out: here’s where - [Year End Confirmation](https://www.oneicity.com/yearend-confirmation/) - You’re In. Your Giving Tuesday Plan Is Ready. Smart Move. You just grabbed a guide that’s helped nonprofit teams like yours raise real money at the end of the year—without the stress, guesswork, or last-minute panic.This isn’t just ideas—it’s a real plan you can put into action in one afternoon.Click below to download your free - [Year End](https://www.oneicity.com/yearend/) - Year End Doesn’t Have to Be a Guessing Game Get a real, proven plan you can execute— even if this is your first time. Here’s your Blueprint for Year-End success. You may not know us yet. That’s okay. We’ve spent years helping nonprofits like yours launch campaigns that raise more, with less confusion.You don’t need - [Giving Tuesday](https://www.oneicity.com/givingtuesday/) - Giving Tuesday Doesn’t Have to Be a Guessing Game Get a real, proven plan you can execute— even if this is your first time. Here’s your Blueprint for Giving Tuesday success. You may not know us yet. That’s okay. We’ve spent years helping nonprofits like yours launch campaigns that raise more, with less confusion.You don’t - [Giving Tuesday Confirmation](https://www.oneicity.com/givingtuesday-confirmation/) - You’re In. Your Giving Tuesday Plan Is Ready. Smart Move. You just grabbed a guide that’s helped nonprofit teams like yours raise real money on Giving Tuesday—without the stress, guesswork, or last-minute panic.This isn’t just ideas—it’s a real plan you can put into action in one afternoon.Click below to download your free Giving Tuesday Plan. - [Newsletter Signup](https://www.oneicity.com/newsletter-signup/) - Stay Inspired. Stay Informed.Sign up for the Oneicity Newsletter! We’ll share stories about nonprofit fundraising, debate marketing strategies, and discuss donor engagement ideas. And we want to hear from you, too! Reply to any email to continue the conversation. 💡 Real stories. Actionable ideas. No sales. 👉 Because, it’s all about relationships.Name Email *I agree - [Services - Small Missions & Seasonal Fundraising](https://www.oneicity.com/services-small-missions-seasonal-fundraising/) - Small Missions and Seasonal Fundraising Small Missions and Seasonal Fundraising We’ve all seen the flashy, bold fundraising from organizations that seem to have unlimited budgets. But at Oneicity, we believe you don’t have to have a big budget to have quality, effective fundraising you can be proud of. We understand that fundraising for a large nonprofit or - [Services - Donor Acquisition](https://www.oneicity.com/services-donor-acquisition/) - DONOR ACQUISITION DONOR ACQUISITION You can have a robust website and slick online giving experience. Your direct mail strategies can consistently raise more money year over year. But none of that will matter if you can’t find new donors. One of the most important challenges for nonprofits and ministries is acquiring those valuable new donors. - [Services - Direct Mail](https://www.oneicity.com/services-direct-mail/) - direct mail Direct mail “Direct mail is dead.” “Paper is dying, fundraising is moving digital.” “Smart people don’t do direct mail.” Have you heard someone say that? We have. But, everyone ringing the death knell for connecting with donors using letters in mailboxes is wrong. Direct mail isn’t dead, at least not yet. Direct mail can be one of the most - [Laugh](https://www.oneicity.com/laugh/) - [Elementor #7751](https://www.oneicity.com/elementor-7751/) - [Batsignal](https://www.oneicity.com/batsignal/) - The Bat Signal is the best. It’s one of the coolest and most iconic images. Ever.It’s a cry for help and hope. The Gotham City police would beam it into the sky when they needed Batman to help fight the Joker or the Riddler. Batman didn’t have superpowers, but he did have the gadgets, tools, - [Services - Email Marketing](https://www.oneicity.com/services-email-marketing/) - Email Marketing Email marketing Do you know you should be emailing your donors, but aren’t sure what to send? Or, maybe you are currently emailing them, but aren’t seeing significant results. Or, you’re not sure if you’re emailing too often or not often enough. Using digital resources to help your non-profit isn’t just an added benefit or extra - [Services - Consulting and Coaching](https://www.oneicity.com/consulting-and-coaching/) - Consulting and Coaching Consulting and coaching Not sure what your next step is for your non-profit or ministry? Maybe your organization is producing your fundraising in-house, but you want an outsider’s perspective to make sure you have a strong campaign or appeal that will be effective. Perhaps a more experienced perspective would help with a - [Services - Major Donor](https://www.oneicity.com/services-major-donor/) - Major Donor Major Donor Major donors have one thing in common with regular donors—they don’t grow on trees or often walk into your building asking to drop off a check. They’re hard to find, and even harder to keep. That’s why having a strong major donor strategy is so important. The truth is, almost anybody can make - [Podcast](https://www.oneicity.com/pod/) - Latest Episode Episode 25: Reasons Why Your Email Didn’t Raise Money Listen Now On Anchor Recent videos Watch All The Videos! Recent Episodes Episode 25: Reasons Why Your Email Didn’t Raise Money We know that email is a viable form of fundraising. But, not all emails do well and bring in a lot of donations–and - [Videos](https://www.oneicity.com/videos/) - POdcast videos Watch our episodes Not Your Father’s Fundraising Podcast isn’t just for your ears. We also have full video episodes! You get the same fundraising advice, but also see why Ryan and Steve have faces for radio. In Episode 25, Ryan and Steve discuss fundraising email fails. You’ll get 7 (or maybe 8) different common causes - [Privacy Policy](https://www.oneicity.com/privacy-policy/) - Last updated March 29, 2021 All of the legal language below says that we collect some information about visitors to the website via Google Analytics. If you agree to give us your email or other contact information we'll add you to our newsletter list and other emails to let you know what we're up to. If - [](https://www.oneicity.com/national-growth-case-study/) - In 2020, many organizations saw increases in giving. But Oneicity clients grew 3x the national average! Every. Single. One. When you click to download the case study, you'll get breakdowns of the growth our clients experienced as well as what the national averages are for income and donor retention metrics. And, you'll see some reasons - [Newsletter](https://www.oneicity.com/newsletter/) ## Episode - [Episode 25: Reasons Why Your Email Didn't Raise Money](https://www.oneicity.com/podcast/episode-25-reasons-why-your-email-didnt-raise-money/) - We know that email is a viable form of fundraising. But, not all emails do well and bring in a lot of donations--and it can be hard to determine exactly what (if anything) went wrong. Also on this episode: Newsletters that bury the interesting parts An early Giving Tuesday tip Follow @AlexLlull on Twitter if - [Episode 24: Mailbag No. 2](https://www.oneicity.com/podcast/episode-24-mailbag-no-2/) - Your emails to podcast@oneicity.com really will get answered, and this episode is proof! In this mailbag episode, Ryan and Steve answer: How to start a Millennial strategy How do you plan a big event right now? The best way to fundraise on Giving Tuesday - [Episode 23: How to use data to increase fundraising](https://www.oneicity.com/podcast/episode-23-how-to-use-data-to-increase-fundraising/) - Data. The database. Donor records. They're not as flashy as copywriting or art design, but they can have just as big an impact on your fundraising results as anything else. In this special episode, Kris Hoots (President and Founder of Oneicity) joins Ryan and Steve to talk about: Why you should love data. Ways you - [Episode 22: Your Donors Are Wrong](https://www.oneicity.com/podcast/episode-22-your-donors-are-wrong/) - Donors are the lifeblood of your organization, and their support is what allows you to accomplish your mission. ...but they're also wrong. A lot. Ryan and Steve talk about the most common ways donors are wrong and how to engage with them and (nicely) set them straight. Also: Ryan talks about an email he never - [Episode 21: 8 Reasons Your Direct Mail Appeal Failed](https://www.oneicity.com/podcast/episode-21-8-reasons-your-direct-mail-appeal-failed/) - You sent out direct mail fundraising, and no matter how often or seldom you check the results...they're not good. What went wrong? Ryan and Steve go over the 8 reasons why that appeal failed, and how to fix it. Also: Using the same envelope and teaser year over year Deadly in-person fundraising events Refine vs. - [Episode 20: (Still) Don't Thank Your Donors - How to Validate Them Instead](https://www.oneicity.com/podcast/episode-20-still-dont-thank-your-donors-how-to-validate-them-instead/) - Last Episode, Ryan and Steve talked about why you shouldn't be thanking your donors (and what you should do instead). This week they go over the ways you can validate your donors. Also: Steve gripes about how unhappy he was with Episode 19 Ryan opens an invitation for an event but isn't sure what it's - [Episode 19: Don't Thank Your Donors](https://www.oneicity.com/podcast/episode-19-dont-thank-your-donors/) - When you receive a gift from a donor, do you thank them? This week, Ryan and Steve talk about why that may not be the best thing to do. Also: How the Post Office's digital offerings affect your direct mail Don't have a match? Create one. Check your results, but at planned intervals (not EVERY - [Episode 18: How to Get More Undesignated Gifts](https://www.oneicity.com/podcast/episode-18-how-to-get-more-undesignated-gifts/) - Just like Ryan and his kids...you don't love all your gifts equally. Undesignated gifts, that can be used for any part of your organization or mission, have the biggest impact...but how do you get more of them? Also: Ryan unboxes a piece of mail live on air Your fundraising should be emotional, but your fundraising - [Episode 17: Mailbag!](https://www.oneicity.com/podcast/episode-17-mailbag/) - The first mailbag episode--Ryan and Steve answer your questions sent in to podcast@oneicity.com. How early is too early to talk about Thanksgiving? Should you use fundraising gimmicks? How do you get started nonprofit fundraising? How do you show donors your leader's personality without it being an ego trip? What makes a good fundraising story? How - [Episode 16: Fundraising Photos That Actually Raise Funds](https://www.oneicity.com/podcast/episode-16-fundraising-photos-that-actually-raise-funds/) - Does copy lead the art direction? Or, does the image dictate the words? No matter which side of the debate you fall on, you need to use images--and they need to be effective. Are effective images beautiful? Happy? Sad? Stereotypes? Like so many things, it depends. Come along with us as we dive in to - [Episode 15: Ask Arrays](https://www.oneicity.com/podcast/episode-15-ask-arrays/) - You know you need to ask donors for a gift. Do you give them amounts to choose from--if so, that's an ask array? Let them choose their own amount? If you give donors choices, how do you order those choices? Ryan and Steve answer these questions and SO MUCH MORE! Also: Ryan and Steve argue - [Episode 14: How to Acquire New Donors](https://www.oneicity.com/podcast/episode-14-how-to-acquire-new-donors/) - No matter how big your organization is, you're on the look out for new donors (or, you should be). But like everything in life, it's easier said than done. Ryan and Steve talk about why you need to focus on acquiring new donors, where to find them, and most importantly how to bring them in. - [Episode 13: After COVID, Now What?](https://www.oneicity.com/podcast/episode-13-after-covid-now-what/) - Maybe 2020 was a banner year for your fundraising. Or, maybe it was a year to forget. Either way, how should you approach donors in 2021? - [Episode 12: How to Integrate Digital and Direct Mail and Increase Results](https://www.oneicity.com/podcast/episode-12-how-to-integrate-digital-and-direct-mail-and-increase-results/) - Inbox, mailbox. Same thing, as far as many of your donors are concerned. So how do you make sure your fundraising message is cohesive across the two mediums? Ryan and Steve explain easy ways to do it--and why it's vital if you want to survive in the future. - [Episode 11: Events That Raise Lots of Funds](https://www.oneicity.com/podcast/episode-11-events-that-raise-lots-of-funds/) - 2020 was the year of the virtual event. 2021 will probably have a mixture of in person and virtual events. But the playbook for a successful event is the same, no matter what kind of event you're throwing. - [Episode 10: Leader Lens Part 2/II/Deux](https://www.oneicity.com/podcast/episode-10-leader-lens-part-2-ii-deux/) - So you've bought into the need for your leader to strategically reveal things about them...but now what? How do you even start? Ryan and Steve go through the steps of how to make your leader jump off the page and be there with your donors when they read your mail or email. Also: Ryan continues - [Episode 9: Why Donors Need to Know That Your CEO Collects Stamps](https://www.oneicity.com/podcast/episode-9-why-donors-need-to-know-that-your-ceo-collects-stamps/) - Have you ever felt like you've made a huge mistake when agreeing to something? Steve did at around the 8:45 mark in this episode he agreed to do. You've probably heard the fundraising phrase, "People give to people". It's true, but not just about the people (or animals) your organization is trying to help. "People - [Episode 8: Email, Mail Isn't Just For Mailboxes Anymore](https://www.oneicity.com/podcast/episode-8-email-mail-isnt-just-for-mailboxes-anymore/) - In this episode, Ryan and Steve talk about why email shouldn't be a fundraising afterthought anymore. Also: In Mail Call, Ryan reviews an email he got that seemed like it was from a friend Easy things to test in your emails If you're only going to do this one thing to be a better fundraiser, - [Episode 7: Writing Effective Fundraising Copy](https://www.oneicity.com/podcast/episode-7-writing-effective-fundraising-copy/) - A couple episodes ago, Ryan and Steve ticked off designers by explaining that good, beautiful design isn't effective design--now it's the copywriters' turn to send in angry emails (to podcast@oneicity.com)! Having the best idea, compelling offer, and attention-grabbing lede doesn't mean anything if the writing in your appeal isn't effective for fundraising. That doesn't mean - [Episode 6: Newsletters That Engage Donors and Raise Money](https://www.oneicity.com/podcast/episode-6-newsletters-that-engage-donors-and-raise-money/) - Can you have Newsletters that raise significant amounts of money while still engaging donors and informing them about what's going on at your organization? Yes...as long as it's easier to read than the example letter Ryan has in Mail Call. - [Episode 5: Matches? Matches.](https://www.oneicity.com/podcast/episode-5-matches-matches/) - Getting a gift from a donor is amazing, but it's even better when you can have that gift matched. Ryan and Steve discuss how best to talk about matches to donors, and how you can use matches to increase results in both cultivation and acquisition. Mail Call: "This month at [organization name]" Dollar bills - [Episode 4: How to Reactivate Lapsed Donors](https://www.oneicity.com/podcast/episode-4-how-to-reactivate-lapsed-donors/) - If your organization has been around for more than 12 months, you have lapsed donors. "That's all well and good," you say. "But how do I get them back?" Ryan and Steve discuss reactivating those donors, an email data fail, and more. - [Episode 3: How to Tell a Fundraising Story](https://www.oneicity.com/podcast/episode-3-how-to-tell-a-fundraising-story/) - Ryan and Steve talk about telling fundraising stories, mail that's (literally) hard to see, and why you should plan your fourth quarter fundraising now--even it's April or May. - [Episode 2: Acquiring Major Donors](https://www.oneicity.com/podcast/episode-2-acquiring-major-donors/) - Major Donors. You know you need them, but how do you find them? In Episode 2, Ryan and Steve talk about how to acquire major donors...and cooking recipes. - [Episode 1: Why You Might Be Thanking Your Donors Too Much](https://www.oneicity.com/podcast/episode-1-why-you-might-be-thanking-your-donors-too-much/) - When a donor gives you a gift, you're probably responding with "Thank You". In person, in writing, or both. But...is that the best thing to do? ## Categories - [Uncategorized](https://www.oneicity.com/category/uncategorized/) - [blog](https://www.oneicity.com/category/blog/) - [fundraising](https://www.oneicity.com/category/fundraising/) - [social media](https://www.oneicity.com/category/social-media/) - [relationships](https://www.oneicity.com/category/relationships/) - [data hygiene](https://www.oneicity.com/category/data-hygiene/) - [easy solutions](https://www.oneicity.com/category/easy-solutions/) - [branding](https://www.oneicity.com/category/branding/) - [events](https://www.oneicity.com/category/events/) - [online](https://www.oneicity.com/category/online-fundraising/) - [direct mail](https://www.oneicity.com/category/direct-mail/) - [ask your agency](https://www.oneicity.com/category/ask-your-agency/) - [fundamentals](https://www.oneicity.com/category/fundamentals/) - [CRM](https://www.oneicity.com/category/crm/) - [data visualization](https://www.oneicity.com/category/data-visualization/) - 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[WORK](https://www.oneicity.com/category/work/) - [COFFEE](https://www.oneicity.com/category/coffee/) - [EAT](https://www.oneicity.com/category/eat/) - [FOOD](https://www.oneicity.com/category/food/) - [LIFE](https://www.oneicity.com/category/life/) - [TIME](https://www.oneicity.com/category/time/) - [VOLCANO](https://www.oneicity.com/category/volcano/) - [home page](https://www.oneicity.com/category/home-page/) ## Tags - [Design](https://www.oneicity.com/tag/design/) - [Easter](https://www.oneicity.com/tag/easter/) - [Rework](https://www.oneicity.com/tag/rework/) - [Unbook Group](https://www.oneicity.com/tag/unbook-group/) - [facebook](https://www.oneicity.com/tag/facebook/) - [Aunt Ruby](https://www.oneicity.com/tag/aunt-ruby/) - [CLA](https://www.oneicity.com/tag/cla/) - [NSDA](https://www.oneicity.com/tag/nsda/) - [charts](https://www.oneicity.com/tag/charts/) - [email](https://www.oneicity.com/tag/email/) - [trends](https://www.oneicity.com/tag/trends/) - [rescue mission](https://www.oneicity.com/tag/rescue-mission/) - [syndicated](https://www.oneicity.com/tag/syndicated/) - [free](https://www.oneicity.com/tag/free/) - [Ning](https://www.oneicity.com/tag/ning/) - [presentation](https://www.oneicity.com/tag/presentation/) - [mobile giving](https://www.oneicity.com/tag/mobile-giving/) - [text giving](https://www.oneicity.com/tag/text-giving/) - [tactics](https://www.oneicity.com/tag/tactics/) - [disruption](https://www.oneicity.com/tag/disruption/) - [lady gaga](https://www.oneicity.com/tag/lady-gaga/) - [NPO](https://www.oneicity.com/tag/npo/) - [postage increase](https://www.oneicity.com/tag/postage-increase/) - [USPS](https://www.oneicity.com/tag/usps/) - [demographic](https://www.oneicity.com/tag/demographic/) - [Blackwing Pencils](https://www.oneicity.com/tag/blackwing-pencils/) - [The Center for Nonprofit Success](https://www.oneicity.com/tag/the-center-for-nonprofit-success/) - [4th quarter](https://www.oneicity.com/tag/4th-quarter/) - [donors](https://www.oneicity.com/tag/donors/) - [net income](https://www.oneicity.com/tag/net-income/) - 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[donorcentric](https://www.oneicity.com/tag/donorcentric/) - [drive](https://www.oneicity.com/tag/drive/) - [passion](https://www.oneicity.com/tag/passion/) - [David Meerman Scott](https://www.oneicity.com/tag/david-meerman-scott/) - [World Wide Rave](https://www.oneicity.com/tag/world-wide-rave/) - [about us](https://www.oneicity.com/tag/about-us/) - [book](https://www.oneicity.com/tag/book/) - [giving](https://www.oneicity.com/tag/giving/) - [poor](https://www.oneicity.com/tag/poor/) - [rich](https://www.oneicity.com/tag/rich/) - [Interview](https://www.oneicity.com/tag/interview/) - [Linchpin](https://www.oneicity.com/tag/linchpin/) - [story](https://www.oneicity.com/tag/story/) - [church](https://www.oneicity.com/tag/church/) - [nonprofit](https://www.oneicity.com/tag/nonprofit/) - [communication](https://www.oneicity.com/tag/communication/) - [persuasion](https://www.oneicity.com/tag/persuasion/) - [statistics](https://www.oneicity.com/tag/statistics/) - [giveaway](https://www.oneicity.com/tag/giveaway/) - [Paul Young](https://www.oneicity.com/tag/paul-young/) - [The Shack](https://www.oneicity.com/tag/the-shack/) - [technology](https://www.oneicity.com/tag/technology/) - [telemarketing](https://www.oneicity.com/tag/telemarketing/) - [crowdsourcing](https://www.oneicity.com/tag/crowdsourcing/) - [Pepsi](https://www.oneicity.com/tag/pepsi/) - [risk taking](https://www.oneicity.com/tag/risk-taking/) - [budget](https://www.oneicity.com/tag/budget/) - [income](https://www.oneicity.com/tag/income/) - [fear](https://www.oneicity.com/tag/fear/) - [King's Speech](https://www.oneicity.com/tag/kings-speech/) - [mentor](https://www.oneicity.com/tag/mentor/) - [Apple](https://www.oneicity.com/tag/apple/) - [Steve Jobs](https://www.oneicity.com/tag/steve-jobs/) - [tribe](https://www.oneicity.com/tag/tribe/) - [anniversary](https://www.oneicity.com/tag/anniversary/) - [popular posts](https://www.oneicity.com/tag/popular-posts/) - [Facebook Pages non-profit](https://www.oneicity.com/tag/facebook-pages-non-profit/) - [Facebook Pages Redesign](https://www.oneicity.com/tag/facebook-pages-redesign/) - [photostrip](https://www.oneicity.com/tag/photostrip/) - [welcome tab](https://www.oneicity.com/tag/welcome-tab/) - [Everett Gospel Mission](https://www.oneicity.com/tag/everett-gospel-mission/) - [homeless](https://www.oneicity.com/tag/homeless/) - [Justin](https://www.oneicity.com/tag/justin/) - [Walk for Hope Here](https://www.oneicity.com/tag/walk-for-hope-here/) - [acknowledgment](https://www.oneicity.com/tag/acknowledgment/) - [gratitude](https://www.oneicity.com/tag/gratitude/) - [thank you](https://www.oneicity.com/tag/thank-you/) - [$=X](https://www.oneicity.com/tag/x/) - [future of fundraising](https://www.oneicity.com/tag/future-of-fundraising/) - [See Your Impact](https://www.oneicity.com/tag/see-your-impact/) - [Do the Work](https://www.oneicity.com/tag/do-the-work/) - [Steven Pressfield](https://www.oneicity.com/tag/steven-pressfield/) - [impostor](https://www.oneicity.com/tag/impostor/) - [Resistance](https://www.oneicity.com/tag/resistance/) - [survey](https://www.oneicity.com/tag/survey/) - [book giveaway](https://www.oneicity.com/tag/book-giveaway/) - [Carol Patterson](https://www.oneicity.com/tag/carol-patterson/) - [slideshare](https://www.oneicity.com/tag/slideshare/) - [Alone Together](https://www.oneicity.com/tag/alone-together/) - [Harvard Business Review](https://www.oneicity.com/tag/harvard-business-review/) - [multitasking](https://www.oneicity.com/tag/multitasking/) - [podcast](https://www.oneicity.com/tag/podcast/) - [social loops](https://www.oneicity.com/tag/social-loops/) - [Socialicity](https://www.oneicity.com/tag/socialicity/) - [webinar](https://www.oneicity.com/tag/webinar/) - [high value donors](https://www.oneicity.com/tag/high-value-donors/) - [it's all about relationships](https://www.oneicity.com/tag/its-all-about-relationships/) - [first impressions](https://www.oneicity.com/tag/first-impressions/) - [carpet bombing](https://www.oneicity.com/tag/carpet-bombing/) - [frequency](https://www.oneicity.com/tag/frequency/) - [ice cream truck](https://www.oneicity.com/tag/ice-cream-truck/) - [rules](https://www.oneicity.com/tag/rules/) - [candidly](https://www.oneicity.com/tag/candidly/) - [honestly](https://www.oneicity.com/tag/honestly/) - [words](https://www.oneicity.com/tag/words/) - [library](https://www.oneicity.com/tag/library/) - [the ask](https://www.oneicity.com/tag/the-ask/) - [QR codes](https://www.oneicity.com/tag/qr-codes/) - [video](https://www.oneicity.com/tag/video/) - [CLA Leadership Academy](https://www.oneicity.com/tag/cla-leadership-academy/) - [social engagement](https://www.oneicity.com/tag/social-engagement/) - [QR Code](https://www.oneicity.com/tag/qr-code/) - [smart phone](https://www.oneicity.com/tag/smart-phone/) - [donor engagement](https://www.oneicity.com/tag/donor-engagement/) - [cupcakes](https://www.oneicity.com/tag/cupcakes/) - [maps](https://www.oneicity.com/tag/maps/) - [She's the First](https://www.oneicity.com/tag/shes-the-first/) - [Bob Heerspink](https://www.oneicity.com/tag/bob-heerspink/) - [cancer](https://www.oneicity.com/tag/cancer/) - [change the world](https://www.oneicity.com/tag/change-the-world/) - [auction](https://www.oneicity.com/tag/auction/) - [Flickr](https://www.oneicity.com/tag/flickr/) - [gala](https://www.oneicity.com/tag/gala/) - [concert](https://www.oneicity.com/tag/concert/) - [fist-pump](https://www.oneicity.com/tag/fist-pump/) - [Roger Daltrey](https://www.oneicity.com/tag/roger-daltrey/) - [Blackbaud](https://www.oneicity.com/tag/blackbaud/) - [scaffolding](https://www.oneicity.com/tag/scaffolding/) - [timeline](https://www.oneicity.com/tag/timeline/) - [emotion](https://www.oneicity.com/tag/emotion/) - [Christian Leadership Alliance](https://www.oneicity.com/tag/christian-leadership-alliance/) - [Social Media ROI](https://www.oneicity.com/tag/social-media-roi/) - [books](https://www.oneicity.com/tag/books/) - [homeless hotspots](https://www.oneicity.com/tag/homeless-hotspots/) - [Invisible Children](https://www.oneicity.com/tag/invisible-children/) - [Kony2012](https://www.oneicity.com/tag/kony2012/) - [viral](https://www.oneicity.com/tag/viral/) - [American Idol](https://www.oneicity.com/tag/american-idol/) - [Mike Daisey](https://www.oneicity.com/tag/mike-daisey/) - [This American Life](https://www.oneicity.com/tag/this-american-life/) - [ROI](https://www.oneicity.com/tag/roi/) - [Twitter](https://www.oneicity.com/tag/twitter/) - [Bainbridge Island](https://www.oneicity.com/tag/bainbridge-island/) - [real-time communications](https://www.oneicity.com/tag/real-time-communications/) - [comedy](https://www.oneicity.com/tag/comedy/) - [event](https://www.oneicity.com/tag/event/) - [hero](https://www.oneicity.com/tag/hero/) - [Instagram](https://www.oneicity.com/tag/instagram/) - [Snapseed](https://www.oneicity.com/tag/snapseed/) - [donor database](https://www.oneicity.com/tag/donor-database/) - [Dr. Mark](https://www.oneicity.com/tag/dr-mark/) - [Eye Bump](https://www.oneicity.com/tag/eye-bump/) - [fundraising copy](https://www.oneicity.com/tag/fundraising-copy/) - [Creativity](https://www.oneicity.com/tag/creativity/) - [Leadership](https://www.oneicity.com/tag/leadership-2/) - [Productivity](https://www.oneicity.com/tag/productivity/) - [Writing](https://www.oneicity.com/tag/writing/) - [#givingtuesday](https://www.oneicity.com/tag/givingtuesday/) - [black friday](https://www.oneicity.com/tag/black-friday/) - [cyber monday](https://www.oneicity.com/tag/cyber-monday/) - [Giving Tuesday](https://www.oneicity.com/tag/giving-tuesday/) - [eyes in the camera](https://www.oneicity.com/tag/eyes-in-the-camera/) - [photos](https://www.oneicity.com/tag/photos/) - [Good Job Monday](https://www.oneicity.com/tag/good-job-monday/) - [Thanksgiving](https://www.oneicity.com/tag/thanksgiving/) - [WOW](https://www.oneicity.com/tag/wow/) - [newsletter](https://www.oneicity.com/tag/newsletter/) - [Christmas](https://www.oneicity.com/tag/christmas/) - [integration](https://www.oneicity.com/tag/integration/) - [year-end giving](https://www.oneicity.com/tag/year-end-giving/) - [word of the year](https://www.oneicity.com/tag/word-of-the-year/) - [automation](https://www.oneicity.com/tag/automation/) - [2012](https://www.oneicity.com/tag/2012/) - [2013](https://www.oneicity.com/tag/2013/) - [strategic plan](https://www.oneicity.com/tag/strategic-plan/) - [stop doing list](https://www.oneicity.com/tag/stop-doing-list/) - [analytics](https://www.oneicity.com/tag/analytics/) - [metrics](https://www.oneicity.com/tag/metrics/) - [response rate](https://www.oneicity.com/tag/response-rate/) - [direct response](https://www.oneicity.com/tag/direct-response/) - [postal service](https://www.oneicity.com/tag/postal-service/) - [Mobile](https://www.oneicity.com/tag/mobile/) - [Social Media Examiner](https://www.oneicity.com/tag/social-media-examiner/) - [Social Media Marketing World](https://www.oneicity.com/tag/social-media-marketing-world/) - [Pegasus Coffee](https://www.oneicity.com/tag/pegasus-coffee/) - [Win What Matters](https://www.oneicity.com/tag/win-what-matters/) - [donor acquisition](https://www.oneicity.com/tag/donor-acquisition/) - [Splash](https://www.oneicity.com/tag/splash/) - [Peter Drury](https://www.oneicity.com/tag/peter-drury/) - [Chris Brogan](https://www.oneicity.com/tag/chris-brogan/) - [Recipe](https://www.oneicity.com/tag/recipe/) - [email blast](https://www.oneicity.com/tag/email-blast/) - [Mitch Joel](https://www.oneicity.com/tag/mitch-joel/) - [Otis Elevators](https://www.oneicity.com/tag/otis-elevators/) - [20-second rule](https://www.oneicity.com/tag/20-second-rule/) - [growth](https://www.oneicity.com/tag/growth/) - [outer envelope](https://www.oneicity.com/tag/outer-envelope/) - [teaser](https://www.oneicity.com/tag/teaser/) - [test and control](https://www.oneicity.com/tag/test-and-control/) - [birthdaypalooza](https://www.oneicity.com/tag/birthdaypalooza/) - [Hoots and Thomas](https://www.oneicity.com/tag/hoots-and-thomas/) - [page load](https://www.oneicity.com/tag/page-load/) - [404 error](https://www.oneicity.com/tag/404-error/) - [infographic](https://www.oneicity.com/tag/infographic/) - [digital](https://www.oneicity.com/tag/digital/) - [fall campaign](https://www.oneicity.com/tag/fall-campaign/) - [ALS](https://www.oneicity.com/tag/als/) - [Ice Bucket Challenge](https://www.oneicity.com/tag/ice-bucket-challenge/) - [new donors](https://www.oneicity.com/tag/new-donors/) - [pedagogy](https://www.oneicity.com/tag/pedagogy/) - [andragogy](https://www.oneicity.com/tag/andragogy/) - [content marketing](https://www.oneicity.com/tag/content-marketing/) - [infographics](https://www.oneicity.com/tag/infographics/) - [1 Beats a Zillion Law](https://www.oneicity.com/tag/1-beats-a-zillion-law/) - [Jeff Brooks](https://www.oneicity.com/tag/jeff-brooks/) - [Professor Slovic](https://www.oneicity.com/tag/professor-slovic/) - [fundcrushing](https://www.oneicity.com/tag/fundcrushing/) - [CARE](https://www.oneicity.com/tag/care/) - [new donor acquisition](https://www.oneicity.com/tag/new-donor-acquisition/) - [dream](https://www.oneicity.com/tag/dream/) - [Walt Disney](https://www.oneicity.com/tag/walt-disney/) - [Disneyland](https://www.oneicity.com/tag/disneyland/) - [carrier envelope](https://www.oneicity.com/tag/carrier-envelope/) - [donor-focused](https://www.oneicity.com/tag/donor-focused/) - [He is risen](https://www.oneicity.com/tag/he-is-risen/) - [Outcomes Conference](https://www.oneicity.com/tag/outcomes-conference/) - [Dallas](https://www.oneicity.com/tag/dallas/) - [Google Grant](https://www.oneicity.com/tag/google-grant/) - [retargeting](https://www.oneicity.com/tag/retargeting/) - [story telling](https://www.oneicity.com/tag/story-telling/) - [fundraising secret](https://www.oneicity.com/tag/fundraising-secret/) - [conversion](https://www.oneicity.com/tag/conversion/) - [selects](https://www.oneicity.com/tag/selects/) - [planning](https://www.oneicity.com/tag/planning/) - [Daniel Whittington](https://www.oneicity.com/tag/daniel-whittington/) - [Back to God Ministries International](https://www.oneicity.com/tag/back-to-god-ministries-international/) - [take a chance](https://www.oneicity.com/tag/take-a-chance/) - [Yankelovich](https://www.oneicity.com/tag/yankelovich/) - [social media](https://www.oneicity.com/tag/social-media/) - [relationships](https://www.oneicity.com/tag/relationships/) - [text-to-give](https://www.oneicity.com/tag/text-to-give/) - [strategy](https://www.oneicity.com/tag/strategy/) - [major donors](https://www.oneicity.com/tag/major-donors/) - [donor focused culture](https://www.oneicity.com/tag/donor-focused-culture/) - [donor stories](https://www.oneicity.com/tag/donor-stories/) - [donor confidential](https://www.oneicity.com/tag/donor-confidential/) - [messaging](https://www.oneicity.com/tag/messaging/) - [message](https://www.oneicity.com/tag/message/) - [prospect](https://www.oneicity.com/tag/prospect/) - [volunteer](https://www.oneicity.com/tag/volunteer/) - [Paul Zak](https://www.oneicity.com/tag/paul-zak/) - [stuck](https://www.oneicity.com/tag/stuck/) - [website forms](https://www.oneicity.com/tag/website-forms/) - [online etiquette](https://www.oneicity.com/tag/online-etiquette/) - [13 words](https://www.oneicity.com/tag/13-words/) - [Roy H Williams](https://www.oneicity.com/tag/roy-h-williams/) - [rookie mistake](https://www.oneicity.com/tag/rookie-mistake/) - [Oneicity](https://www.oneicity.com/tag/oneicity/) - [Maya Angelou](https://www.oneicity.com/tag/maya-angelou/) - [donor-focused messaging](https://www.oneicity.com/tag/donor-focused-messaging/) - [COOK](https://www.oneicity.com/tag/cook/) - [ECOLOGY](https://www.oneicity.com/tag/ecology/) - [MORNING](https://www.oneicity.com/tag/morning/) - [NATURE](https://www.oneicity.com/tag/nature/) - [TRAVEL](https://www.oneicity.com/tag/travel/) - [WATER](https://www.oneicity.com/tag/water/) - [WORK](https://www.oneicity.com/tag/work/) - [ARTIST](https://www.oneicity.com/tag/artist/) - [BIO](https://www.oneicity.com/tag/bio/) - [BRAND](https://www.oneicity.com/tag/brand/) - [COLD](https://www.oneicity.com/tag/cold/) - [DARK](https://www.oneicity.com/tag/dark/) - [DRINK](https://www.oneicity.com/tag/drink/) - [LANDSCAPE](https://www.oneicity.com/tag/landscape/) - [LEARN](https://www.oneicity.com/tag/learn/) - [LIGHT](https://www.oneicity.com/tag/light/) - [PHOTOGRAPHY](https://www.oneicity.com/tag/photography/) - [TATOO](https://www.oneicity.com/tag/tatoo/) ## Podcasts - [Not Your Father's Fundraising](https://www.oneicity.com/series/not-your-fathers-fundraising/)