• The Oneicity process can grow your ministry and your donors will love it! — Jeff Gilman, Executive Director
    Redwood Gospel Mission
  • Hiring Oneicity was the best decision I've made in 27 years of ministry. — Rev. Bill Roscoe, President/CEO
    Boise Rescue Mission Ministries
  • You can trust Oneicity with your donors. — Sylvia Anderson, CEO
    Everett Gospel Mission
  • After working with the Oneicity team for nearly a decade, I know I can count on them to deliver the fundraising results I need to grow. Their strategy and creativity help us to develop long-term relationships with donors who care about our organization. I'm blessed by their partnership. — Carol Patterson, CEO
    Shepherd’s Gate

Not Your Typical Summer

A Non-Slump Summer

Few in the Rescue Mission world (or in the fundraising world generally) love the summer. On one hand you might get some vacation but on the other hand you know that income during those months will be challenging. Even though you plan and work hard to keep the dreaded summer slump at bay, there it is.

At Oneicity, we can’t wave a magic wand and make summer income roll in like November’s but we offer strategies to make summer as good as it can be. We help donors understand.

One of our medium sized Rescue Mission clients, is located in an urban area that faces serious “compassion fatigue” because of more and more people experiencing homelessness in visible ways. As part of our ongoing direct mail strategy, we deploy a set of summer coupons in direct mail to raise donor awareness and to give donors the opportunity to help all summer. Many organizations do similar strategies but not everyone enjoys these results.

Our summer coupon mailing in June had a 9.26% response rate and an ROI of 7.14. And no, there wasn’t a big gift driving that income nor did we reduce the mailing count. The June mailing count was about what we mailed during the spring.

Why the great results?

Messaging: We told our client’s story in a compelling way through a well-designed direct mail package.

Data: We found the right donors to receive this important message.
Ministry: And our client is an extraordinary organization and they do great work. (We’re really good but we can’t make your ministry better than it is).

If you’d like find out more about a summer strategy that works, click here.