how not to grow your nonprofit
how not to grow your nonprofit Read More »
The clock is ticking. Your audience is scanning, opening, clicking . . . time is running out. Bam. Trashcan. All your well-intentioned, fundraising efforts are dead. Your best marketing idea is gone. Your carefully crafted email . . . deleted! In less than 20 seconds. Sounds a bit dramatic, doesn’t it. That’s the point. When
3 ways to capture your attention Read More »
I know this is crazy-talk, but I’m here to convince you to never, ever send out another email blast. Ever. You know what I’m talking about — an email that your nonprofit or organization blasts out of Constant Contact or MailChimp or MyEmma or whatever program to a list of email addresses. Stop. Sending. Email.
never send another email blast Read More »
Do you struggle to acquire new donors? If you do, you’re not alone. For many, many nonprofits and ministries, it’s a real challenge to acquire new donors. Traditional donor acquisition remains expensive. Plus, traditional direct mail results for donor acquisition aren’t what they used to be in the “good old days” (that’s about 4 years
a donor acquisition recipe that works Read More »
Hoots reminded me a few days ago how much she likes ugly. I have to say, it’s hard not to take that kind of comment personally, after all, we’re married and partners in all things. But once I realized she wasn’t talking about me, I caught up. And I had to agree, I like ugly,
ugly direct mail works Read More »
Hey there, I know you’re busy. Me, too. So why are you asking me to attend your regular, business as usual fundraising event? Better yet, why are you even having an event? Ok . . . so that’s harsh — and Hoots and I actually do love being a part of several fundraising events each year. But
3 rules for great fundraising events Read More »