You’ve certainly heard of the wonderful visually-based social media tool called Instagram (assuming you’ve had electricity in the last 6 months). But have you heard about the “instastorm” (my term)? Word bubbling through the web and social media is that come January Instagram will beginning selling your children’s photos! Scary! But stay with me . […]
social media fundraising: the instagram instastorm Read More »
There’s one fundraising mistake I see repeated over and over and over. I’ve read it in a bunch of direct mail letters. I’ve heard it on a phone-campaign call I took last week. I’ve seen it in at least 2 in-person presentations by nonprofits this year. Really, I guess there are a lot of mistakes
a tragic fundraising mistake Read More »
If I asked you what’s the most important week for your ministry’s online giving, what would you say? The week of Thanksgiving? Christmas? Maybe even #GivingTuesday? The largest giving week is the week between Christmas and New Year’s. In fact, it’s not even a week. According to the Network for Good’s online study of over 66,000
online fundraising’s two big days Read More »
“Your donors can’t read,” isn’t a commentary on your donors’ eyesight, education or IQ. That’s today’s reality. Everyone’s scanning. Your donors don’t have time to read. Even the people who think they’re reading are really scanning. Your donors get like 100 emails a day (my inbox count was 147 yesterday and I’ve worked hard to
your donors can’t read Read More »
Before I give you the most dangerous myth about major donors, you’ll have to tolerate a quick commercial. We’re rebooting the Oneicity newsletter and I’d love to get your opinion and a sign-up for delivery in your email inbox (it’s free). The latest newsletter starts like this: An island disappeared. This isn’t a spinoff of
the most dangerous major donor myth Read More »
December! A month of Christmas buying, ho-ho-hoing, and sale shopping. The US Postal Service is
4 tips for cutting through the Christmas noise Read More »
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