5 signs that your fundraising might be in trouble (it was hard to do only 5): 1. You mail all your donors in every impact. Direct mail is highly efficient and can have astounding ROIs but only if you “get” the concept of targeting by giving patterns, gift sizes and seasonality. 2. You aren’t connecting […]
5 signs your fundraising is in trouble Read More »
The viral, connected nature of this world can be good to you and at other times it can kill you. 3 events in the media/online-world stacked up at the end of last week that have me thinking. First, Jason Russell of Invisible Children had an unfortunate media meltdown. He was arrested in San Diego. It’s
you are your message Read More »
It’s been educational to watch reactions to Invisible Children’s viral video campaign, Kony2012. I’m sure that unless you’re just back from a 3-week dog-sledding expedition across Antarctica, you’re up-to-speed on the Kony2012 video. But just to be sure, here’s a link to the video that started it all. (As I write, the video has 78,176,891
your viral strategy worked . . . good news or bad news? Read More »
I stopped reading “leadership” books last year because I realized that I didn’t need to learn anything new. I needed to actually do more of what I’d already learned. I’ll go back to books on leadership eventually, but for now I’m enjoying the freedom not to read more on leadership. Understand, it’s not that I
you know enough about fundraising Read More »
One of Oneicity’s distinctives is our focus on delivering customized net income solutions backed by strategic, actionable analytics. We’re blessed to serve wonderful organizations and have the opportunity to provide a range of services from direct mail to full-on integrated campaigns. A part of our work that continues to grow like crazy is helping clients
what’s the ROI on social media? Read More »
I saw this poster recently. Notice the tagline down at the bottom . . . “emotions make you move.” (It’s for a casino of all things). It got me to thinking about how often ministries and nonprofits forget that truth: emotions move people. Don’t be afraid of making emotional appeals to donors. In fact, your
emotion raises money Read More »
Graphic designers rejoice! Facebook timeline for pages has been officially announced as a reality. What’s the deal? On March 30th all Facebook pages will be required converted to the new format. Don’t wait ’til the last minute…start considering how the changes will affect your page. So what’s the big change? In one word…visual! The new
facebook timeline: show love to your graphic designer Read More »
Oneicity was born from our desire and passion to serve small- and medium-sized ministries and non-profits with affordable fundraising and marketing. We are a professional services firm that is unlike any you have ever worked with.
