Lucy and Ethel understood relationships—through thick and thin, good and bad, they loved each other no matter what. When Lucy was in trouble (and when wasn’t she?), Ethel was right there to help—from working together in the chocolate factory to

encouraging Lucy after her Vitameatavegamin TV disaster to protecting Lucy when things didn’t go well with her grape stomping adventure. They stuck together. Lucy never had to worry about Ethel lapsing.

As hard as it is to imagine, your donors can feel this way about you. Oneicity is about helping you develop these kinds of relationships with your donors.