Oneicity has Quick Impact on Bottom Line for Rescue Mission!

Oneicity Direct Mail Strategy Doubles Net Income in 4th Quarter 2008!

The Problem:
A ministry that helps abused children had an in-house development group that produced regular direct mail appeals to its donors. Expenses were rising and net income was falling. Donors were lapsing. Nothing they tried changed their donors’ responses. The ministry asked Oneicity to help.

The Solution:
Oneicity analyzed donor trends and previous mailing patterns. We developed a strategy combining calculated ask amounts, improved creative techniques and targeting mailing selects for the impacts during the last 3 months of the year.

The Results:
During one of the worst recessions in history, the ministry’s direct mail net income more than doubled (October 1 to December 31, 2008 compared to the same time period in 2007).

Ask us about other stories like these from 4th quarter 2008