• The Oneicity process can grow your ministry and your donors will love it! — Jeff Gilman, Executive Director
    Redwood Gospel Mission
  • Hiring Oneicity was the best decision I've made in 27 years of ministry. — Rev. Bill Roscoe, President/CEO
    Boise Rescue Mission Ministries
  • You can trust Oneicity with your donors. — Sylvia Anderson, CEO
    Everett Gospel Mission
  • After working with the Oneicity team for nearly a decade, I know I can count on them to deliver the fundraising results I need to grow. Their strategy and creativity help us to develop long-term relationships with donors who care about our organization. I'm blessed by their partnership. — Carol Patterson, CEO
    Shepherd’s Gate

Huge Online Giving Results

4 days of growth

The Situation:

Our client had enjoyed strong online giving from donors at the end of the year. But those gifts had come without much promotion or marketing to their donors about year-end giving. As a portion of our online fundraising strategy for the client, Oneicity planned a year-end push for online gifts during the last 4 days of the calendar year without making a big fuss about the tax deadline (donors don’t need that reminder).

The Strategy:

Oneicity’s strategy connected donors with the opportunity to help end the year by focusing on the results of their giving. All direct mail, website pages and email were integrated to create a strong year-end message to donors. The primary additions to the schedule from the previous year were well-targeted email and online messages to donors. The messaging was not about tax implications but on the power of their giving at the end of the year.

The Results:

After the dust settled and the online giving was totaled, our client enjoyed a healthy increase in year-over-year online giving that was well above the national average.

Specifically, comparing the last 4 days of the prior year to the last 4 days of the current year, Oneicity’s year-end push strategy delivered these results:

49% increase in online income
5% increase in the number of gifts
42% increase in average gift size

Our client enjoyed a sweet income increase from donors giving larger gifts.

The Implications:

Without increasing the number of gifts significantly, Oneicity was able to generate significant growth in income without bombarding donors with emails or incurring large expenses. The secret sauce of this great online strategy is knowledge of donor motivations and great implementation with simple online tools (tools you already have). While we can’t guarantee you’ll see results like this, we do know that organizations of all sizes are not realizing the opportunities that are available to them at year-end.

If you’d like to talk about how you could achieve these same results, click here.