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	<title>oneicity // income solutions for non-profits</title>
	<link>http://www.oneicity.com</link>
	<description>income solutions for non-profits</description>
	<lastBuildDate>Tue, 09 Mar 2010 19:39:09 +0000</lastBuildDate>
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		<title>npo leadership: working at the factory</title>
		<description><![CDATA[Seth Godin, the great the thinker/author/provocateur wrote today about modern factory. He&#8217;s written a series of posts the last few days that deal with working and the work place. You can see today&#8217;s post here. He uses one of our favorite I Love Lucy episodes as an illustration. We used the same clip on the [...]]]></description>
		<link>http://www.oneicity.com/blog/npo-leadership-working-at-the-factory/</link>
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		<title>npo leadership: a bit of a round up</title>
		<description><![CDATA[Today it&#8217;s a &#8220;clean out the refrigerator&#8221; kind of post. Several things to put in front of you. Join in&#8230;you make us better by letting us know what you&#8217;re thinking. 
On generational stuff. The Pew Foundation has some fascinating information and a quiz.
Click here to get the info.
And click here to find out how Millennial [...]]]></description>
		<link>http://www.oneicity.com/blog/npo-leadership-a-bit-of-a-round-up/</link>
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		<title>leadership: what do you worry about?</title>
		<description><![CDATA[I&#8217;ll confess, I&#8217;m a worrier. I&#8217;m better than I used to be, but I still worry. I had a conversation recently with a really great leader who was talking about something they were worried about and I was amazed to find out: 
1. They were a worrier. To me, they seemed far too cool, collected [...]]]></description>
		<link>http://www.oneicity.com/blog/leadership-what-do-you-worry-about/</link>
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		<title>fundraising: will facebook help?</title>
		<description><![CDATA[Depending on who you listen to, Facebook (FB) will either completely revolutionize your fundraising or it is a complete waste of everyone&#8217;s time. Most of us are in the &#8220;somewhere in between&#8221; camp. It makes sense that Facebook would help fundraising, but at this point there aren&#8217;t a lot of clear and clean examples of [...]]]></description>
		<link>http://www.oneicity.com/blog/fundraising-will-facebook-help/</link>
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		<title>fundraising: event planning</title>
		<description><![CDATA[Many charities host annual event fundraisers &#8212; dinners, auctions, desserts, breakfasts, even a few murder mystery events (don&#8217;t even get me started about the murder mystery dinner I attended to benefit a domestic violence shelter). Before you go very far ask yourself a few questions:
1. What&#8217;s the goal? No fair having some vague goal like: [...]]]></description>
		<link>http://www.oneicity.com/blog/fundraising-event-planning/</link>
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		<title>strategy: bonding not branding</title>
		<description><![CDATA[Interestingly the last post I ran with contained a series of thoughts, okay rants, called “think this, not that” that didn’t provoke much in the way of discussion on the blog. But it did generate some back-channel discussions via email and phone. “Think bonding, not branding” started more than a few, “nice line, but what [...]]]></description>
		<link>http://www.oneicity.com/blog/strategy-bonding-not-branding/</link>
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		<title>npo leadership: think this not that</title>
		<description><![CDATA[In no particular order, here&#8217;s my incomplete list of what we all need to be thinking about if we want to make things happen for nonprofits and ministries in this new decade of ours.
	
Think bonding not branding.
Think engagement not fundraising.
Think experiences not events.
Think reporters pursuing not public relations.
Think connections not contacts.
Think major relationships not major [...]]]></description>
		<link>http://www.oneicity.com/blog/npo-leadership-think-this-not-that/</link>
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		<title>the truth about zero fundraising costs</title>
		<description><![CDATA[We spent some time last week with one of our favorite people. She&#8217;s brilliant, wise and a terrific nonprofit marketing strategist. The discussion turned to fundraising for Haiti. We&#8217;re all in the business, so the discussion went deep and to the details very quickly. One of the topics that we batted around was the phenomenon [...]]]></description>
		<link>http://www.oneicity.com/blog/the-truth-about-zero-fundraising-costs/</link>
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		<title>fundraising: Haiti round up</title>
		<description><![CDATA[The buzz about the Haiti-effect on fundraising in 2010 is growing nearly as fast the number of dollars that are being raised for relief. We&#8217;ve been drawn into several questions and discussions about how the massive relief and fundraising efforts will impact income for 2010.

Interestingly, I&#8217;ve heard and read several in our business who discount [...]]]></description>
		<link>http://www.oneicity.com/blog/fundraising-haiti-round-up/</link>
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		<title>online fundraising: overwhelming stats</title>
		<description><![CDATA[If you had any doubts that the whole Internet thing is completely out of control, allow me to blow your mind. Pingdom.com recently released some stats that still have my head spinning. I mean, you know there&#8217;s lots of &#8220;web-stuff&#8221; out there, but consider:
There were 90 trillion emails sent in 2009.
247 billion per day! (Makes [...]]]></description>
		<link>http://www.oneicity.com/blog/online-fundraising-overwhelming-stats/</link>
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		<title>npo leadership: how did you do?</title>
		<description><![CDATA[2009 is in your rearview mirror now and you&#8217;re stepping out boldly into 2010. I suspect that you&#8217;re beginning to have some feel for how the 4th Quarter 09 performed. For most, it is too early to know for what some of the most critical metrics are: net income, ROI, etc. I&#8217;m curious about your [...]]]></description>
		<link>http://www.oneicity.com/blog/npo-leadership-how-did-you-do/</link>
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		<title>fundraising: integration explained</title>
		<description><![CDATA[We use the phrase &#8220;integrated income solutions&#8221; in talking about our work for nonprofits and ministries. It isn&#8217;t unusual for a prospective client to ask, &#8220;exactly what does an &#8216;integrated income solution&#8217; look like?&#8221; Sean Corcoran with Forrester Research had a terrific post that helps illustrate our point. Sean explained &#8220;earned, owned and paid media&#8221; [...]]]></description>
		<link>http://www.oneicity.com/blog/fundraising-integration-explained/</link>
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		<title>online fundraising: 5 easy improvements</title>
		<description><![CDATA[If you want to increase your online donations, take advantage of these 5 easy steps culled from our intensive survey. OK, it wasn&#8217;t an intensive survey. It was an intense hour and half of real-life giving. But my opening sentence holds. If you&#8217;ll follow my suggestions, your income online will improve.
Here&#8217;s what happened. December 31st, [...]]]></description>
		<link>http://www.oneicity.com/blog/online-fundraising-5-easy-improvements/</link>
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		<title>npo leadership: look back</title>
		<description><![CDATA[Think back on 2009 &#8212; ups, downs, trends, events &#8212; the whole year as you experienced it. If this were January 4, 2009 (yep, 2009), what would you do differently, knowing what you know about the year ahead? Would you be bolder? Would you be more cautious? Would you hire? Would you not hire more [...]]]></description>
		<link>http://www.oneicity.com/blog/npo-leadership-look-back/</link>
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		<title>npo leadership: make a 2009 list</title>
		<description><![CDATA[Unless you&#8217;re working in gift processing, this was probably a little calmer week for you than many of the previous weeks in recent months. In addition to returning all those unanswered emails and wondering (worrying?) exactly how 2009 will total out, here&#8217;s one thing you can do today that will make 2010 better. Make a [...]]]></description>
		<link>http://www.oneicity.com/blog/npo-leadership-make-a-2009-list/</link>
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		<title>fundraising: you can&#8217;t lie</title>
		<description><![CDATA[I don&#8217;t know about you, but at our house there isn&#8217;t much time to watch television. So based on the recommendation of a trusted friend I checked out a new series. And I gotta say, it&#8217;s fascinating. Now my new favorite TV show is the Fox network&#8217;s &#8221;Lie to Me&#8220;. The show&#8217;s main character is Dr. [...]]]></description>
		<link>http://www.oneicity.com/blog/fundraising-you-cant-lie/</link>
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		<title>sesame street: aging gracefully</title>
		<description><![CDATA[Where were you November 10, 1969? November 10, 1969 the first episode of strange new children&#8217;s program aired featuring singing puppets, the alphabet, an orange Oscar the Grouch and a really big bird named &#8220;Big Bird.&#8221; The concept had already been turned down by CBS and NBC but PBS gambled on the program and the [...]]]></description>
		<link>http://www.oneicity.com/blog/sesame-street-aging-gracefully/</link>
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		<title>social media for nonprofits webinar</title>
		<description><![CDATA[We&#8217;re pleased as punch to announce that Oneicity has been invited to present a webinar for the International Social Media Association (ISMA).
The webinar title is:
&#8220;How to Use Social Media to Revolutionize
Nonprofits and Causes&#8221;
(how&#8217;s that for a snazzy title?).
We&#8217;re covering:

Why small is the new big (and why that&#8217;s a good thing).
Why social media changes all the [...]]]></description>
		<link>http://www.oneicity.com/blog/social-media-for-nonprofits-webinar/</link>
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		<title>npo leadership: hello</title>
		<description><![CDATA[Mondays are special here at Oneicity. We do a &#8220;Good Job Monday&#8221; shout out and call attention to someone you should know about who we think is doing a &#8220;good job.&#8221; Today we&#8217;re combining a blog post and our Good Job Monday because I think you&#8217;ll be inspired.
This week&#8217;s Good Job Monday goes to Jason [...]]]></description>
		<link>http://www.oneicity.com/blog/npo-leadership-hello/</link>
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		<title>nonprofit leadership: too busy mopping</title>
		<description><![CDATA[Your lists are getting longer. Your &#8220;To-Do&#8221; list is overwhelming. Everyone needs &#8220;it&#8221; NOW. Really, RIGHT NOW! Everything is overdue. Disaster will occur if you don&#8217;t do this right now. And now you can&#8217;t even find your To Do List. The stacks are getting bigger. And people all around you are saying things like:
&#8220;Income is [...]]]></description>
		<link>http://www.oneicity.com/blog/nonprofit-leadership-too-busy-mopping/</link>
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