Steve Thomas | March 8, 2010
Today it’s a “clean out the refrigerator” kind of post. Several things to put in front of you. Join in…you make us better by letting us know what you’re thinking.
On generational stuff. The Pew Foundation has some fascinating information and a quiz.
Click here to get the info.
And click here to find out how Millennial [...]
Steve Thomas | March 3, 2010
Depending on who you listen to, Facebook (FB) will either completely revolutionize your fundraising or it is a complete waste of everyone’s time. Most of us are in the “somewhere in between” camp. It makes sense that Facebook would help fundraising, but at this point there aren’t a lot of clear and clean examples of [...]
Hoots and Thomas | November 6, 2009
We’re pleased as punch to announce that Oneicity has been invited to present a webinar for the International Social Media Association (ISMA).
The webinar title is:
“How to Use Social Media to Revolutionize
Nonprofits and Causes”
(how’s that for a snazzy title?).
We’re covering:
Why small is the new big (and why that’s a good thing).
Why social media changes all the [...]
Steve Thomas | October 11, 2009
This is a humbling post to write. The Oneicity blog has been quiet for a month. You probably thought we’d been abducted by aliens, bought out by some big corporation or something equally unexpected and bizarre. Alas, not so. We experienced something we always advise our clients to anticipate–we were buried in 4th Quarter Craziness. [...]
Hoots and Thomas | August 21, 2009
In our pursuit of helping nonprofits discover the very best fundraising, social media marketing and branding ideas we’re interviewing some of the great thinkers and “doers” out there. Today we’re totally pumped that we have an interview with Chris Brogan. Chris Brogan and Julien Smith have a new book out, “Trust Agents.”
Trust Agents is [...]
Hoots and Thomas | August 19, 2009
Today we launch our social media interview series. We are interviewing nonprofits and ministries about how they use social media. Some are quite proficient, some are relative newbies and some have yet to begin. There is no one way, no right way to use social media. You and your organization are unique and therefore the [...]
Steve Thomas | August 17, 2009
Social media is all the rage but many nonprofits haven’t made this new and important tool part of their communications toolbox. There are tons of good reasons why organizations haven’t jumped into social media. I understand. The reasons we hear regularly are:
It takes too much time.
I’m waiting until our new website is finished.
I don’t [...]
Steve Thomas | July 23, 2009
Many nonprofits want to produce viral videos for online fundraising. Here’s a really great example of a classic viral video.
This is clearly a legitimate wedding video that has “gotten loose” on the web. When we watched it there were over 657,000 views on YouTube. Take a breath. Well over half a million views for a [...]
Hoots and Thomas | July 23, 2009
In mid June Facebook opened up personalized URLs for individuals profile pages and for fan pages with more than 1000 fans. At the end of June, they allowed organizations that had just 100 fans to get their personalized URLs. The benefit to having a personalized URL on Facebook is so that you can further brand [...]
Steve Thomas | July 9, 2009
Social Media Marketing provides nonprofits and ministries powerful marketing and branding tools. Platforms like Facebook, Twitter, YouTube, Flickr and blogs are all the rage. But Social Media is NOT a silver bullet. While these strategies are powerful, it’s a huge mistake to think that all you have to do is start Tweeting or blogging or [...]
Hoots and Thomas | July 7, 2009
In our work helping nonprofits and ministries with their fundraising, Social Media Marketing is often the most difficult strategy to figure out. The various social media platforms aren’t as easy to classify as direct mail or newsletters. So, analogies, metaphors and similes come in handy. As we’ve been blogging and thinking about Facebook, Hoots came [...]
Steve Thomas | July 6, 2009
Today, I’m interrupting our flow of blog posts on Facebook as an important social media platform for nonprofits and ministries to point you to an important concept and new book. Chris Anderson, Wired’s Editor in Chief, has a new book titled: Free: The Future of a Radical Price. You can also read him on Wired’s [...]
Steve Thomas | June 30, 2009
This week we’re devoting the entire week to focusing on Facebook as a core social media marketing platform for nonprofits that you can’t ignore because of its pre-donor acquisition, donor involvement and fundraising potential. Yesterday, Hoots and I had the opening round of this conversation–my frustration with my inability to make FB work for me [...]
Steve Thomas | June 29, 2009
This week is we’re devoting the entire week to focusing on Facebook as a core social media marketing platform for nonprofits that you can’t ignore because of its pre-donor acquisition, donor involvement and fundraising potential. Facebook has grown in popularity and made some key strategic choices that increase advantages for nonprofits. But Facebook (or FB [...]
Steve Thomas | June 24, 2009
I’m starting with a confession rather than the usual themes of fundraising for nonprofits, online video and social media. I’m going to trust you with my confession and you’ll have to trust me for a few lines that I can connect the dots for you. But, hey, we’re all about relationships around here, so I’ll [...]
Hoots and Thomas | June 23, 2009
A lot of people are trying to figure out Twitter — who’s using it, how are they using it, what are they using it for, even what kind of tool Twitter is. Much of the conversation and conclusions are very subjective. The objective stats or hard numbers are reported by Hubspot in their June 2009 [...]
Steve Thomas | June 22, 2009
There are some conversations around the Internet hallways that blogging as a social media strategy is dead (or antiquated or passe). Wired.com ran controversial article in October 2008 that said “blogging is dead.” Yesterday Steve Rubel, one of the digital media thinkers out there, suggested that microblogging and other hybrid tools are making “blogging [...]
Steve Thomas | June 15, 2009
Today I’m cleaning out the refrigerator and creating a little social media stew. Here are three quick social media items to begin your week.
Just in case you need a reminder of how social media has changed our world, consider the story of Charles Pitts of San Francisco. Mr. Pitts has a vibrant online social life [...]
Kris Hoots | June 9, 2009
There are tons of questions flying around about social media fundraising. Here are a few of the kinds of questions being asked.:
What’s social media mean for my ministry (company)?
How’s it useful for anyone but teenagers?
How can my organization benefit?
For today’s post, we’re going to start with an introduction to get us all on [...]
Hoots and Thomas | May 19, 2009
A huge part of the Twitter culture is the twitterfying of words. OK, that twitterfying thing is our word, but the Twitter culture does have all sorts of created twerms: Twestival, tweeps, tweighbor, twoop, twibe, twitcetera (twitcetera is ours, couldn’t resist).
Twamway is another one of our words. We’re combining Twitter and Amway. Sorry if you’re [...]
