Steve Thomas | December 31, 2009
Unless you’re working in gift processing, this was probably a little calmer week for you than many of the previous weeks in recent months. In addition to returning all those unanswered emails and wondering (worrying?) exactly how 2009 will total out, here’s one thing you can do today that will make 2010 better. Make a [...]
Steve Thomas | October 27, 2009
I love reading blog posts that I wish I’d written. OK, candidly, I both love and hate reading blog posts that I wish I’d written. I love to find someone who thinks the way I do, delivers great content and does it in an entertaining style I appreciate. I HATE reading blog posts I wish [...]
Steve Thomas | June 8, 2009
Here are 3 boring, blue-collar, old-fashioned, dependable, back-to-basics fundraising strategies that will help generate income in a tough economy (and in any economy). They’re not glamorous. They’re not exciting. But they work and won’t require a huge investment of time or money.
Think about when your hot water heater dies the Friday night when your [...]
Hoots and Thomas | May 25, 2009
On Mondays here at Oneicity, we have asked you to thank people who really make a difference in the work you do. We’ve called it good job monday.
Oneicity is very pleased to tell you about our friends over at Aqubanc and donor.com who have formed a partnership that could make your work more than a [...]
Steve Thomas | May 21, 2009
Yesterday I mentioned search engine optimization in the discussion on improving your online fundraising. Search Engine Optimization (SEO) is taking the steps you can to improve your rankings in a web search. If someone is searching for you, you want to show up on their search pages as soon as you can (on the earliest [...]
Steve Thomas | May 20, 2009
We’re thinking of easy, cost-effective ways you can increase your online donations. We’re going to focus on some easy, but overlooked basics.
An April 2009 survey offers an interesting perspective. ForeSee Results surveyed 2,000 respondents to gauge their satisfaction with nonprofit websites.
There were a couple of easy “take-aways” for me out of this report [...]
Steve Thomas | May 18, 2009
We have several posts coming your way on easy, cost-effective ways you can increase your online donations. We’re going to focus on some easy, but overlooked basics.
An April 2009 survey offers an interesting perspective. ForeSee Results surveyed 2,000 respondents to gauge their satisfaction with nonprofit websites.
One important finding for today’s discussion are the [...]
Steve Thomas | May 4, 2009
One simple truth to improve your website design: according to Nielsen Online, Americans average 56 seconds on a webpage before they click off. You can find more details here. 56 seconds, that’s not much time on your precious webpage.
Here’s how to make that statistic work for you rather than against you:
1. Edit ruthlessly. You have [...]
Steve Thomas | April 27, 2009
The Twitter community has a tradition called “Follow Friday” where they promote fellow twitterers who do good work. If you’re not familiar with it, drop Hoots a line here and she’ll bring you up to speed (or you can read about the origins of Follow Friday here).
You need to do something similar in your [...]
Steve Thomas | April 15, 2009
Want to generate more donations through your website? Your Aunt Ruby holds the key.
Everyone talks about social media, search engine optimization (SEO), online video and all sorts of other cool technology. BUT if your Aunt Ruby can’t give easily an online gift, you’re wasting your time with all that stuff.
You don’t have an Aunt [...]
Hoots and Thomas | March 6, 2009
Our friends over at The Chronicle of Philanthropy are throwing a wonderful webinar—FUND-RAISING IN THE RECESSION: Surviving the Recession—10 Ideas for Raising Money. Great idea. Really long title. One huge problem: Ummm…there’s a recession (or as we prefer to call it, “that economic disturbance that shall not be named”).
The comments on their blog have run [...]
Steve Thomas | January 28, 2009
Here’s another quick and easy thing to do to improve your non-profit’s income:
Quit talking about yourself. Simple as that.
It seems strange, but your donors really don’t give to support you or to pay your the light bill or help you accomplish your grand dreams…or worse, solve your budget woes (they have their own budget woes).
Donors [...]
Steve Thomas | January 27, 2009
Want to know one thing you can do to improve your ministry or charity’s income–no matter what your role–from CEO to data entry person? Without fail, talk to a donor every day.
Call them. Yeah, just call them. I know this isn’t as cool as social media or as high tech as an email blast, [...]
