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	<title>oneicity // income solutions for non-profits &#187; direct mail</title>
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		<title>our friends at the post office</title>
		<link>http://www.oneicity.com/blog/our-friends-at-the-post-office/</link>
		<comments>http://www.oneicity.com/blog/our-friends-at-the-post-office/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 05:01:56 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundamentals]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[NPO]]></category>
		<category><![CDATA[postage increase]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3742</guid>
		<description><![CDATA[			
				
			
		
I learned a new word and want to share it with you. The word is: &#8220;exigent.&#8221; Maybe you already knew [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>what lady gaga can teach you about fundraising</title>
		<link>http://www.oneicity.com/blog/what-lady-gaga-can-teach-you-about-fundraising/</link>
		<comments>http://www.oneicity.com/blog/what-lady-gaga-can-teach-you-about-fundraising/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:49:46 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[lady gaga]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=3675</guid>
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&#8220;Theatrical&#8221; was the first word that came to mind when I was thinking how to describe Lady Gaga&#8217;s &#8220;look.&#8221; &#8220;Crazy,&#8221; [...]]]></description>
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		<title>direct mail: the most expensive ever</title>
		<link>http://www.oneicity.com/blog/direct-mail-the-most-expensive-ever/</link>
		<comments>http://www.oneicity.com/blog/direct-mail-the-most-expensive-ever/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 21:16:53 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundraising]]></category>
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		<category><![CDATA[rescue mission]]></category>
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		<guid isPermaLink="false">http://www.oneicity.com/?p=3378</guid>
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This is a tricky post to write. I don&#8217;t want it to sound snarky or critical. I&#8217;ll trust you to [...]]]></description>
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		<slash:comments>13</slash:comments>
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		<title>ignore equality to boost fundraising</title>
		<link>http://www.oneicity.com/blog/ignore-equality-to-boost-fundraising/</link>
		<comments>http://www.oneicity.com/blog/ignore-equality-to-boost-fundraising/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 22:14:05 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundamentals]]></category>
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		<guid isPermaLink="false">http://www.oneicity.com/?p=2213</guid>
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If you want to improve your net income through direct mail begin by not treating all donors equally. Equality is [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>free social media concept</title>
		<link>http://www.oneicity.com/blog/free-social-media-concept/</link>
		<comments>http://www.oneicity.com/blog/free-social-media-concept/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 16:44:46 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=2159</guid>
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Today, I&#8217;m interrupting our flow of blog posts on Facebook as an important social media platform for nonprofits and ministries [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>ask your agency #7</title>
		<link>http://www.oneicity.com/blog/ask-your-agency-7/</link>
		<comments>http://www.oneicity.com/blog/ask-your-agency-7/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 16:04:00 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[ask your agency]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundraising]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=2040</guid>
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There are only two questions left in our series of questions you must ask your agency. These are questions you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>direct mail: dead and alive</title>
		<link>http://www.oneicity.com/blog/direct-mail-dead-and-alive/</link>
		<comments>http://www.oneicity.com/blog/direct-mail-dead-and-alive/#comments</comments>
		<pubDate>Tue, 12 May 2009 19:46:46 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundraising]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=1904</guid>
		<description><![CDATA[			
				
			
		
Direct mail&#8230;it&#8217;s wanted dead and alive! So here are two secrets about direct mail fundraising and six things for you [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>white mail: don&#8217;t ignore it</title>
		<link>http://www.oneicity.com/blog/white-mail-dont-ignore-it/</link>
		<comments>http://www.oneicity.com/blog/white-mail-dont-ignore-it/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 16:46:13 +0000</pubDate>
		<dc:creator>Kris Hoots</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[data hygiene]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundraising]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=1782</guid>
		<description><![CDATA[			
				
			
		
White mail. Is it the proverbial elephant in your fundraising room? Is it something that is so big everyone in [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>ask your agency #3</title>
		<link>http://www.oneicity.com/blog/ask-your-agency-3/</link>
		<comments>http://www.oneicity.com/blog/ask-your-agency-3/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 05:06:51 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[ask your agency]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundraising]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=1551</guid>
		<description><![CDATA[			
				
			
		
We&#8217;ve had some fascinating discussions recently with clients and prospective clients. Because of some of those conversations, we&#8217;re starting a [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>more income from direct mail!</title>
		<link>http://www.oneicity.com/blog/more-income-from-direct-mail/</link>
		<comments>http://www.oneicity.com/blog/more-income-from-direct-mail/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 07:32:48 +0000</pubDate>
		<dc:creator>Steve Thomas</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[fundraising]]></category>

		<guid isPermaLink="false">http://www.oneicity.com/?p=1393</guid>
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This week we’re talking about 5 steps for producing direct mail fundraising that work! And by “work,” I mean that [...]]]></description>
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		<slash:comments>5</slash:comments>
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