taglines for nonprofits
Steve Thomas | July 13, 2009
A classic component of branding is the tagline. You know taglines: Nike’s “Just Do It,” Honda’s “The Power of Dreams,” [...]
twitter stats analyzed
Hoots and Thomas | June 23, 2009
A lot of people are trying to figure out Twitter — who’s using it, how are they using it, what [...]
6 words only!
Steve Thomas | March 24, 2009
Legend has it that Hemingway was once challenged to write a story in only six words. His response? “For sale: [...]
show passion for your cause
Steve Thomas | March 2, 2009
Too many times we try to convince our donors and potential donors to give just by citing pale facts and [...]
hunday like sunday
Steve Thomas | February 4, 2009
In naming our company “Oneicity,” we ignored one of the tenets of classic, old-school branding–”the never choose a name that [...]
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